Adobe Updates its Firefly App Using AI Models from Google and OpenAI

On April 24, Adobe announced that it is bringing its Firefly app to mobile devices and integrating image-generation artificial intelligence models from OpenAI and Alphabet's Google. Adobe is the proprietor of several software applications that are often used by visual arts professionals, including Photoshop and Premiere.

In its Firefly service, the San Jose, California-based company has been creating its own AI models since 2023 to produce photographs and video clips. The company guarantees its users that they won't be held legally responsible for utilising the images and videos produced by these models.

However, Adobe stated last year that it was open to providing its user base with third-party models from OpenAI, the company that created ChatGPT, and others.

What Adobe is Offering to Users?

Firefly users will have the ability to generate images using OpenAI's GPT image generation, Google Imagen 3, Google Veo 2, and Flux 1.1 Pro, in addition to a new version of Adobe's proprietary Firefly image model, according to Adobe.

In the upcoming months, the business intends to offer models from partners like Runway, Luma, and fal.ai. Adobe's chief technical officer for digital media, Ely Greenfield, told a media outlet that the company still has a large number of customers that will only utilise Firefly when they are bringing items to production because they value commercial safety.

However, they are also interested in trying out different models for other aspects of the process, such as brainstorming. Thus, Adobe is giving them that option. With just a few taps or clicks, users of Adobe's Firefly app will be able to create content using third-party models and import it into the company's other applications, like Photoshop.

Adobe declined to reveal how the revenue will be divided between itself and third-party model providers. However, they will be able to pay for third-party models using the same system of credits that they use to pay for Adobe's AI models.

More and More big Companies Opting for AI

Big businesses are setting the example as organisations begin to implement administrative reforms intended to create future value from emerging AI. Organisations are starting to take actions that have a direct impact on their bottom line, such as reworking procedures as they use gen AI and assigning senior leaders to crucial positions like managing AI governance, according to the most recent McKinsey Global Survey on AI.

The results also demonstrate that companies are hiring for new AI-related positions and retraining staff to take part in AI deployment as they attempt to reduce an increasing number of gen-AI-related hazards. Businesses with yearly sales of at least $500 million are evolving faster than smaller ones.

In general, the application of AI—both generative and analytical AI—keeps gaining traction: Currently, over 75% of those surveyed claim that AI is used in at least one business function at their companies. Particularly, the application of Gen AI is growing quickly.