Aman Gupta’s OFF/BEAT Raises Seed Funding in an INR 100 Crore Round Led by Bessemer Venture Partners
OFF/BEAT, the new venture by Aman Gupta, has raised Seed funding by Bessemer Venture Partners in a ₹100 crore round.
India is undergoing a structural shift. A digitally native, aspirational generation is rewriting what companies must stand for, how they communicate, what they represent, and how they earn loyalty. At the same time, AI and technology are fundamentally reshaping how businesses are built, discovered, and scaled. The founders who will define this moment are those who understand both the cultural shift and the technology enabling it.
OFF/BEAT is built for this moment.
Founded by Aman Gupta, who co-founded boAt and scaled it to ₹3,000+ crores in revenue, OFF/BEAT brings together his operating rigour and a deep understanding of the modern Indian mindset. Aman’s experience building one of India’s most recognisable startups gives him a rare vantage point. He has seen, firsthand, how aspiration, identity, and technology converge at scale.
Aman Gupta, Founder, OFF/BEAT:
Having built from scratch before, I know what capital can do and what it cannot. This time, I was looking for partners with a global perspective who can help me leverage technology and AI, because that’s where the future lies. Bessemer’s track record with companies like Anthropic, Shopify, Canva, and LinkedIn says it all.
I didn’t raise capital because I needed the cheque. I raised it because Anant, Vishal, and Bessemer’s partners across the world bring speed, credibility, network, and strategic support that money alone cannot buy.”
Anant Vidur Puri, Partner, Bessemer Venture Partners:
“We back founders who see around corners. Aman saw how a new India would come to think about aspiration, identity, and quality, and built boAt as proof. He is now applying that same instinct to a market being reshaped by AI and by a generation with entirely new expectations. That is exactly the intersection Bessemer exists to back.”
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