boAt Co-Founder Aman Gupta Launches OffBeat Studios After Stepping Back From IPO-Bound Company

Aman Gupta, co-founder of consumer electronics brand boAt, has announced the launch of a new venture called OffBeat Studios, marking his first entrepreneurial move after stepping away from day-to-day operations at the IPO-bound company. The announcement signals a fresh chapter for one of India’s most recognisable startup founders as boAt prepares for its public market debut.

Gupta revealed the new venture on 3 March 2026 through a social media post, describing it as the beginning of “Aman 2.0”, though specific details about the startup’s business model or focus remain undisclosed.

Aman Gupta’s Transition From boAt Operations to a New Venture

The launch of OffBeat Studios comes months after Gupta stepped down from his executive responsibilities at boAt, where he previously served as Chief Marketing Officer. Ahead of the company’s planned IPO, both Gupta and co-founder Sameer Mehta transitioned from operational roles to board-level positions as part of a broader leadership restructuring.

The move was positioned as an effort to professionalise management and allow external leadership to run daily operations while founders focused on long-term strategy. Gupta continues to remain associated with the company as a non-executive director and shareholder.

boAt, operated by Imagine Marketing, has already received regulatory approval to proceed with its IPO plans, making the leadership transition and Gupta’s new venture particularly significant in the company’s pre-listing phase.

Industry observers view such founder transitions as common among late-stage startups preparing for public markets, where governance structures often shift towards professionally managed teams.

What Is OffBeat Studios? Early Signals but Limited Details

At present, OffBeat Studios remains largely under wraps. Gupta has not disclosed the sector, product offering, or business strategy behind the venture.

Reports confirm that the startup represents Gupta’s expansion beyond the consumer electronics space that made boAt a household name in India.

The lack of detailed information suggests the company may still be in an early development phase. However, the branding and announcement language hint at a creative or content-driven direction, though this has not been officially confirmed.

Startup ecosystem watchers note that founders often test new ideas quietly before formal launches, especially when transitioning from high-visibility companies preparing for IPOs.

Timing Matters: Launch Comes Amid boAt’s IPO Journey

The announcement arrives at an important moment for boAt. The company, founded in 2013, grew rapidly by building a strong youth-focused audio and wearables brand powered by aggressive marketing and online distribution.

As part of IPO preparations, leadership restructuring took place weeks before regulatory filings, with professional executives taking operational control. Gupta previously explained that stepping aside before listing ensured transparency for public investors regarding who would manage the company post-IPO.

This context makes OffBeat Studios not just a new startup launch but also a strategic personal pivot for Gupta as boAt enters its next corporate phase.

What This Means for India’s Startup Ecosystem

Gupta’s move highlights a growing trend among Indian startup founders: launching new ventures after scaling one company to maturity. With experience in branding, marketing, and consumer engagement, Gupta brings significant entrepreneurial credibility to his next venture.

While investors and industry observers await clarity on OffBeat Studios’ direction, the announcement has already generated strong interest due to Gupta’s public profile, including his visibility as an investor and television personality.

For now, OffBeat Studios remains a developing story. More information about its business model, funding plans, and market focus is expected in the coming months as the venture moves beyond its announcement stage.

Aman Gupta’s Investment Portfolio | List of Companies Backed by Him

Discover the complete list of Aman Gupta’s investments, from Shark Tank India deals to private ventures. See which companies the boAt co-founder is backing. Explore Aman Gupta portfolio companies here.

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