Bournvita Manufacturer, Amway Among Brands Asked to Remove Misleading Health Claims

Bournvita and Cadbury product maker Mondelez India have removed nutritional and health claims that were brought to their attention by India's food authority. When it comes to deceptive advertising and labelling, the Food Safety and Standards Authority of India (FSSAI) is cracking down harder.

Following notifications about claims and labels that allegedly violated food safety regulations, the FDA announced on August 25 that numerous large food companies had implemented remedial actions. Online marketplaces had the assertions and associated ads removed by Mondelez India Foods Pvt Ltd. The action was done in response to complaints expressed by FSSAI over Bournvita's false claims on health and nutrient comparisons.

Findings of FSSAI’s Investigations

After coming under fire in 2023 for its sugar content and nutritious marketing—especially in ads targeted at children—Bournvita is once again under regulatory scrutiny with this current action. FSSAI stated that it took action against Mondelez India due to nutrient comparisons and deceptive health claim findings. In response to the notification, the business removed the assertions and ads from e-commerce sites and checked for compliance.

The regulator asserted that Bournvita had taken remedial action after its intervention, but it did not elaborate on the particular claims in its statement. Food companies that make claims regarding the nutritional characteristics or composition of their goods could face stricter enforcement from FSSAI. Other firms had also responded to notifications by taking corrective action, according to FSSAI.

Other Players Responded to FSSAI’s Notifications

Sapiens Labs has taken down deceptive ads and promises. Along the same lines, Juza Foods of Kerala has agreed to remove from its baby food any promises about immunity, stronger bones, or comparable calcium content. The use of a potentially deceptive trade name was the subject of a separate warning to Vichi Agro Products Pvt Ltd. According to FSSAI, Flipkart verified that the goods had been removed from its platform as a response. The official in charge of the matter reported receiving a response from Flipkart, in which the FBO announced the removal of the merchandise from his website.

Following FSSAI's criticism of the claim as deceptive, Amway India has taken the word "100%" off of their "100% Pure Coconut Oil" packaging and adverts. Additionally, the "Energy Drink" branding has been removed from the caffeinated XS product line by the corporation. According to Amway, the updated packaging will be available starting from August 2026, during the following production cycle.

The regulatory body took note of Amway India's compliance response, which verified the company's voluntary removal of the term "100%" from all promotional materials and product packaging. The action has been done in compliance with the FSSAI advice, and it has been verified that the sales channels no longer have any remaining inventory.