Eternal, Amazon, Swiggy, Zepto and Meesho Unite Under New Digital Commerce Coalition

The Digital Commerce Coalition has been established by a number of ecommerce and quick commerce businesses. The goal of this industry-led coalition is to promote the long-term development of the ecosystem supporting online commerce. Zopto, Amazon, Swiggy, Eternal, and Meesho are among the first members of the alliance. With the formation of this trade group, the goals of the digital commerce ecosystem can be enhanced.

Building trust with consumers, promoting responsible innovation, ensuring equal economic participation, and achieving digital economy-wide sustainability goals are all high on this list of priorities. According to the coalition's statement, it will facilitate responsible growth and development that is prepared for the future by providing a forum for stakeholder engagement, information sharing, and thought leadership.

Coalition Will Back Growing Network of India’s Ecommerce

The move is in response to the fast growth of online shopping in India. On top of that, it happens as the country's regulators crack down further on e-commerce and rapid commerce firms. The secretariat for the Digital Commerce Coalition will be the New Delhi-based public policy consulting firm Koan Advisory Group. They will assist with outreach, research, and convening initiatives. Digital commerce is facilitating new ways of living and entrepreneurship for millions of people, according to Jaskiran Bedi, Head of Public Policy at Eternal. It is also making regular consumption more convenient.

Eternal is excited to make a significant contribution to the Coalition's common mission since the coalition makes a compelling argument for collaboration across industries. The digital commerce sector in India is at a crossroads, according to Rachit Ranjan, chief policy officer of Zepto. The decisions made by the industry will determine how MSMEs (Micro, Small & Medium Enterprises) get access to markets, how supply chains strengthen, and how customer trust is preserved.

According to Prachi Bhuchar, Meesho's Head of Public Policy, the company has seen firsthand how e-commerce can open up massive opportunities for small enterprises and neglected areas. Collaborative industry initiatives can shape inclusive growth as e-commerce use grows across Bharat.

Anticipated Growth of India’s Ecommerce Sector

From an estimated $70 billion in FY25, analysts predict that India's e-commerce market will almost triple to $174-214 billion by FY30. Online shopping's share of the retail market, however, is expected to increase from 7% to 13% throughout that time, based on a forecast by ICICI Securities.

According to the broking, the e-commerce market in India expanded between FY20 and FY25 at a CAGR of almost 20%. On top of that, growth of 20-25% CAGR is projected for the coming five years. It is worth mentioning that the industry association does not include Flipkart, a digital commerce titan backed by Walmart and one of the largest in the country. Also missing from the listing of members are platforms controlled by Reliance.