Gupshup Launches Agentic AI Solution to Power Real Estate Businesses
Gupshup has launched an agentic AI solution for the real estate industry to assist developers in automating property discovery, lead qualifying, sales, and post-sale services. The platform links AI agents to CRM, inventory and property management systems.
The Gupshup platform, which specialises in conversational AI, has introduced an AI solution for the real estate industry. Property developers can use these solutions to streamline their interactions with customers, beginning with property discovery and continuing through lead qualifying, sales, and post-sale servicing.
Agentic AI, organised workflows, and connections with CRM, inventory, and property management systems are all part of the solution. The business said that it lets users peruse listings, get answers to their enquiries, communicate their needs, and proceed via voice and WhatsApp conversations.
AI Getting Popular in Real Estate Business
AI is being used more and more by real estate organisations to communicate with customers, find properties, and qualify leads. In June, EY-Parthenon-Credai published a paper claiming that AI has the potential to increase real estate sales velocity by 30–50% and decrease customer acquisition expenses by 20–50%. According to the analysis, the technology has the potential to increase staff productivity by 20-50% and put $14-17 billion into the sector's gross value added in the next seven years.
Customers can now engage with proptech companies using messaging platforms powered by artificial intelligence. In the meanwhile, developers are utilising AI-driven tools to optimise designs, track building progress, make purchases, and carry out projects. Some of these technologies have even helped reduce material waste and shorten construction timeframes. Static websites and lead forms are generally the backbone of traditional digital journeys, according to Gupshup.
Customers are thus forced to either submit a query or search across numerous pages before receiving an answer. Gupshup's AI resolution turns the procedure into a chatty affair. This enables consumers to go from discovery to action in a single engagement by asking questions and receiving answers that are pertinent to their needs.
Offering of Gupshup’s Agentic AI Solution
To comprehend free-form enquiries, Gupshup's Agentic AI Solution employs agentic AI in conjunction with organised business processes. Furthermore, it finds out what the client needs and gets the right data from the developers' project and inventory management systems. Lead qualification and the subsequent sales process steps can be initiated by collecting facts such as budget, desired location, property type, and purchase schedule. Prospects can connect with salespeople, arrange appointments, obtain brochures, and request callbacks.
After a sale, developers can continue to use the same interface for things like scheduling appointments, accessing documents, and requesting maintenance. The solution is compatible with voice and text communications, and it supports regional dialects and languages. Real estate installations in West Asia are already making use of the capabilities, according to Gupshup. In order to find properties and qualify leads, a top real estate firm utilises the company's structured and agentic AI expertise on WhatsApp. Using the project knowledge base, customers can enquire about availability, unit kinds, area, payment options, and amenities across many projects.
