ITC Acquires Yoga Bar Maker Sproutlife Foods in 100% Stake Deal

ITC, a key player in the fast-moving consumer goods industry, has acquired 52.5% of Sproutlife Foods, the company behind the healthy snack brand Yoga Bar, for around INR 645 Cr, completing its acquisition of 100% of the company. The fast-moving consumer goods giant disclosed its secondary purchase of 13,445 shares of Sproutlife's equity in an exchange report.

Its stake in the company will increase from about 47.5% to 100% as a result of the deal. Sproutlife will thus become an entirely owned subsidiary of ITC as of September 28. In January 2023, ITC initially declared its intention to purchase Yoga Bar. At the time, it indicated it would buy out Sproutlife in three or four instalments, totalling 100% of the company.

ITC Increasing its Product Portfolio

In the beginning, ITC spent INR 175 Cr to get a 39.4% ownership through primary subscription and secondary purchases. It then spent an additional INR 80 Cr to raise its Yoga Bar stake to 47.5%. As part of its plan to create a "future-ready" portfolio in the food market, ITC has made its most recent acquisition. Yoga Bar, an omnichannel brand of nutritious breakfast and snack options, was founded in 2014 by Anindita and Suhasini Sampath Kumar. From oats to cereals and nutrition bars to muesli, the company sells it all. When comparing FY26 to FY25 and FY24, the parent company Sproutlife saw a higher turnover of INR 452 Cr.

The complete purchase of Yoga Bar by ITC is part of a larger trend among major fast-moving consumer goods (FMCG) businesses to expand their portfolios with successful digital-first brands. As an example, in April 2025, Hindustan Unilever (HUL) paid INR 2,706.44 Cr to acquire a 90.5% interest in Uprising Science, the parent company of the Minimalist skincare brand.

After the first deal was closed, HUL was supposed to buy the other 9.5% share within two years. True Elements, Marico's line of nutritious food products, has taken a similar approach. Marico agreed to purchase the remaining 46.02% interest for INR 138 Cr in September 2025, following its acquisition of 53.98% in 2022 by parent company HW Wellness Solutions.

ITC Strengthens East India Dairy Business

Through its flagship brand Aashirvaad, ITC is bolstering its position in the fresh dairy category in Eastern India. Branded milk and other dairy products with added value are expected to be in high demand in Bihar, West Bengal, and Jharkhand; therefore, the group is placing its bets on that.

With a product line that includes fresh milk, curd, paneer, lassi, and Mishti Doi, the diverse conglomerate has become the second-largest participant in Bihar's dairy industry. Launching Aashirvaad milk in Bihar in 2018, the organisation eventually expanded to West Bengal and Jharkhand, entering the fresh dairy market.