Kriti Sanon-Backed Supply6 Raises INR 48 Crore Led by Unilever Ventures
Bengaluru-based supplement brand Supply6 has closed an INR 48 crore funding round led by Unilever Ventures, the venture and growth capital arm of Unilever, with participation from Zeropearl VC.
Bengaluru-based supplement brand Supply6 has raised INR 48 crore in funding led by Unilever Ventures, the venture and growth capital arm of Unilever, with participation from Zeropearl VC and actor-entrepreneur Kriti Sanon.
The company, founded by Vaibhav Bhandari and Rahul Saji Jacob, sells daily supplements spanning vitamins, hydration, and fibre, anchored by its flagship product Supply6 360, an all-in-one supplement combining 63+ ingredients, including shelf-stable probiotics, essential micronutrients, and adaptogens. Supply6 currently operates at an annualised revenue run-rate of INR 75 crore, with the company expecting that figure to touch INR 100 crore over the next three to four months.
Where the Capital Goes
The funding will be deployed across product and engineering investment to broaden the Supply6 range, expansion into new markets and channels, scaling go-to-market across marketing and partnerships, and growing the team across functions.
Who Backed the Round
Unilever Ventures led the round. The firm's India portfolio includes Plum, WishCare, Minimalist (exited), ClayCo, Secret Alchemist, Ras, Whats Up Wellness, and Cult.fit, with additional wellbeing investments in the US across Dose, Create, Perelel, Nutrafol (exited), and Lemme.
Zeropearl VC, founded in early 2025 by Bipin Shah, former Partner at Titan Capital, co-invested in the round. The fund manages a corpus of INR 250 crore and has invested in 20+ companies since inception, including Boba Bhai, Gully Labs, and Frex.
Kriti Sanon participated as an angel investor, having first backed the company in its December 2025 Seed close, where she picked up a 1.23% stake.
Supply6 Funding History
This round marks a significant step up from the company's prior raises, which were smaller Seed closes spread across multiple tranches since 2021.
| Date | Round | Amount | Lead Investor |
|---|---|---|---|
| Feb 2021 | Seed | $137K | Magehold |
| Jun 2022 | Seed | $668K | Ravima, ah! Ventures, Silicon Road Ventures |
| May 2024 | Seed | $250K | Pink Tree Advisors, Asanx Ventures |
| Jan 2025 | Seed | $282K | Soonicorn Ventures |
| Jun 2025 | Seed | $1.1M | Zeropearl, QED Innovation Labs |
| Dec 2025 | Seed | INR 1Cr | Kriti Sanon, Matrix |
| Jul 2026 | Seed | INR 48Cr | Unilever Ventures |
Supply6 Revenue and Financial Performance
Supply6 has grown revenue consistently over five years, though the business remains loss-making at the operating level as it continues to invest in marketing and distribution.
| Metric | FY 2020-21 | FY 2021-22 | FY 2022-23 | FY 2023-24 | FY 2024-25 |
|---|---|---|---|---|---|
| Revenue | INR 2.4Cr | INR 1.8Cr | INR 3.8Cr | INR 4.9Cr | INR 11Cr |
| Total Expenses | INR 2.3Cr | INR 2.2Cr | INR 4.4Cr | INR 7.5Cr | INR 14.7Cr |
| EBITDA | INR 5.2L | (INR 38.9L) | (INR 52.5L) | (INR 2.5Cr) | (INR 3.6Cr) |
| Net Profit / (Loss) | INR 5.2L | (INR 39L) | (INR 53.8L) | (INR 2.6Cr) | (INR 3.7Cr) |
Source: MCA filings
Revenue grew 124% year-on-year in FY 2024-25, reaching INR 11 crore from INR 4.9 crore the prior year. Employee headcount stood at 28 as of May 2026, up from 12 in July 2024, per social media data tracked by Tracxn.
Products are available across Amazon, Blinkit, and its direct-to-consumer website supplysix.com. Zeropearl VC noted that 80% of Supply6's revenue comes from just two hero products, a concentration that reflects strong repeat behaviour around its core range.
What Supply6 Makes
Supply6's product range spans vitamins, hydration, and fibre. Its flagship Supply6 360 is an all-in-one daily supplement designed for athletes, fitness enthusiasts, and busy consumers, while its hydration range Supply6 Salts has built a strong following for daily use. The company is operated by Kanari Nutrition Private Limited, incorporated in January 2018.
From the Founders and Investors
Vaibhav Bhandari, Co-Founder and CEO of Supply6, said, "We started Supply6 because getting high-quality daily supplements shouldn't require a cupboard full of products or hours of planning. Unilever Ventures brings deep expertise in building beloved consumer brands at scale, and their backing lets us double down on innovation and reach far more people who want to look after their health without the effort."
Pawan Chaturvedi, Partner and Head of Asia at Unilever Ventures, said, "We believe the future of wellness will be built around simple, everyday habits. Supply6 is making foundational nutrition convenient, accessible, and easy to adopt. We're excited to partner with Vaibhav, Rahul, and the team as they build a category-leading wellness brand in India."
Bipin Shah, Founder and Managing Partner at Zeropearl VC, said, "Supply6 has built a Zhakaas, daily sachet-based supplement brand with strong repeat behaviour with evident genuine customer love. The team pairs sharp product thinking with clarity and disciplined execution, with 80% revenue just coming from 2 hero products. We're delighted to partner with them on this journey."
Kriti Sanon said, "Supply6 is redefining what a modern supplement brand can be, rooted in research, designed for real life, and focused on making daily supplements simple. That's a mission worth backing, and I'm thrilled to be an investor and a believer."
What Comes Next
With the fresh capital, Supply6 plans to introduce new product formats, strengthen its supply chain, and invest in the digital experience powering its direct-to-consumer business. The company is also targeting expansion across quick commerce and marketplace channels alongside its own platform.
Muskaan Kapoor
