Lucid Cuts Jobs and Removes COO Role as EV Industry Cost Pressures Mount

Lucid Group said it will reduce about 1,800 jobs and eliminate the chief operating officer position as part of a major reorganisation plan that’s expected to generate about $158 million in annual savings.

Lucid cuts jobs and removes COO role as EV industry cost pressures mount
Lucid cuts jobs and removes COO role as EV industry cost pressures mount

About 18,000 people will lose their jobs at Lucid Group in the United States. As part of its reorganisation plan, the company is doing away with the position of COO in an effort to save some $158 million each year. On June 22, the electric vehicle manufacturer announced the changes.

According to the firm, the modifications will help bring production in line with demand, lower inventory levels, and make EV producers more competitive in a tough market. The company has announced that Marc Winterhoff, its chief operating officer, will be departing with immediate effect. Silvio Napoli officially became CEO on June 1, following Winterhoff's tenure as interim CEO. As part of the reorganisation, Lucid also verified that the role of COO has been removed.

Who will be Affected from Lucid’s Layoffs?

Workers in manufacturing, whether they are full-time employees, contractors, or hourly production workers, will all feel the effects of the layoffs. On the global scale, Lucid employed almost 9,000 individuals as of December 31, 2025. Severance payments, employee benefits, and transition costs related to the personnel reduction are estimated to cost the corporation over $32 million in cash charges.

A representative from the business said the change is a component of a larger initiative to streamline processes and improve efficiency. According to the representative, these are tough choices made in order to cut inventory, adjust to falling market conditions, and match output with demand. These shifts occur following Napoli's announcement, made a few weeks ago, of an examination of the company's activities and objectives. May saw a media outlet reporting that Lucid had temporarily halted guiding as the company reviewed its inventory and business situation.

EV Sector in US Feeling the Pinch

The reorganisation of Lucid is indicative of industry-wide challenges on the electric vehicle market. Increasing operational expenses, changing regulatory landscapes, and slower-than-expected EV adoption rates have been major challenges for automakers in the US. The withdrawal of the $7,500 federal incentive for EV purchases and other changes made by the Trump administration have further cast doubt on the plans of manufacturers who were hoping to speed up adoption.

A decrease in what Lucid called "excess inventory levels" has been a priority for the company recently. One common method for reducing inventory in the automotive sector is to temporarily halt production or idle manufacturing capacity. During its investor day in March, Lucid reaffirmed its commitment to reaching positive cash flow later this decade. The effectiveness of the company's ability to control expenses, keep track of inventories, and boost financial performance in the face of rising competition in the electric vehicle industry will likely determine the success of the most recent reorganisation initiatives.