MIRA Money Crosses INR 250 Crore in AUM Just Before the End of the Financial Year 2025

Muskaan Kapoor

31 Mar 2025 — 2 min read

MIRA Money Crosses INR 250 Crore in AUM Just Before the End of the Financial Year 2025

Sets sights on INR 600 Cr by year-end as demand grows for goal-linked, tech-led investing.

MIRA Money, the path-breaking Technology-First Investment Management platform, has crossed INR 250 crore in Assets Under Management (AUM) as of March 2025, marking a significant milestone for this startup brand. This milestone, achieved entirely through organic growth, underscores the strong market demand for goal-based, curated mutual funds-led investment strategies backed by experienced fund management and proprietary technology.

Founded in 2022, MIRA Money provides ready-made portfolios tailored to help investors achieve their short-term, medium-term, and long-term financial objectives. MIRA stands for Money Invested in Right Assets, and that is what they stand by in terms of helping investors. These portfolios are built using equity and debt mutual funds, PMS, AIFs, and international funds, with a focus on transparent, data-driven asset allocation. Our commitment to transparency and data-driven decision-making ensures that our investors can trust in the reliability of our investment strategies.

MIRA Money’s differentiated approach—powered by its proprietary RAPID™ framework—combines the discipline of active investing with advanced analytics and decades of fund management expertise. This framework essentially uses a data-driven approach to select and manage the right funds, resulting in an unbiased, cost-efficient investing model that has historically outperformed traditional investment funds over the long term.

With a steadfast commitment to investor trust, MIRA Money does not rely on gimmicks or heavy marketing expenses. Its AUM growth is attributed to consistent content-led outreach, strong investor engagement, and a resolute commitment to long-term portfolio performance, ensuring stability and reliability for its investors.

The company is now poised for even greater success, aiming to scale to INR 600 crore in AUM by the end of 2025 and significantly expand its investor base, particularly among young, serious investors seeking credible and low-friction digital investing experiences. This ambitious goal reflects our excitement about the company's growth and potential.

This milestone is a testament to the trust we have earned from thousands of investors who seek a smarter, simpler, and more transparent way to grow their wealth. We are deeply committed to our investors and are just getting started,” said Anand K. Rathi, Co-Founder and CBO of MIRA Money, emphasising the company's dedication to its investors.

About MIRA Money

MIRA Money was founded by Anand K Rathi (Co-Founder & Chief Business Officer), Naveen Shetty (Co-Founder & Chief Investment Officer) and Girish Ippadi (Co-Founder & CEO). Together, they bring over 70 years of collective experience in investment management, having worked in leading financial institutions and managed large investment portfolios. The platform is backed by a team of experienced investment managers and data scientists focused on transforming how India invests—one goal at a time.