Moe Puppy Raises ₹2 Crore Pre-Seed Funding Led by PedalStart to Revolutionise Pet Care
- The funds will be used mainly for marketing, R&D, supply chain and selective hiring
Moe Puppy, a Gurugram-based D2C pet care brand focused on redefining pet wellness through thoughtfully designed products, has raised ₹2 crore in a pre-seed funding round led by PedalStart. The round also saw participation from a few angel investors and Jindagi Live Angel Fund. This marks Moe Puppy’s first institutional fundraise since its inception in 2023. Prior to this round, the startup had been fully bootstrapped by its founders. The brand focuses on building scalable, consumer-first products in the pet grooming and wellness category, addressing the growing demand for safe, effective, and easy-to-use pet care solutions among Indian pet parents.
The pre-seed capital will be utilised to strengthen Moe Puppy’s foundations, as the start-up works towards building a scalable, premium and trusted pet care brand over the upcoming 12-18 months. The funds will be allocated strategically by Moe Puppy towards R&D, branding, supply chain optimisation, and selective talent acquisition (primarily across growth, operations, and customer experience).
Moe Puppy was founded by Gourav Dudeja & Manish Paul, a long-time pet parent and certified pet trainer who once struggled to find safe, effective and high-quality grooming products for his beloved pet dog born with severe allergies. His struggles eventually led him to conceive Moe Puppy as a made-in-India alternative, a ground-breaking pet care brand that curates international-grade, clean-label products made with safe, nature-based ingredients, and backed by extensive R&D and lab testing.
Within two years of starting operations, Moe Puppy has gained strong early traction, and established its product-market fit, with best-selling products like Dry Shampoo and Anti-Tick Spray. As a trusted name among Indian pet parents looking for premium care without compromises and overdependence on costly imported products, Moe Puppy has, to date, served 1 lakh+ customers across various channels, with a 30% repeat customer rate. Besides, Moe Puppy has also achieved a 10x growth in the last year, and emerged among the best-rated pet grooming brands on Amazon.
Speaking on the fundraise, Manish Paul and Gourav Dudeja, Co-Founders, Moe Puppy commented, “We are happy to announce Moe Puppy’s first funding round led by PedalStart – marking an important milestone in our journey. As one of our earliest backers, PedalStart has been enabling us with mentorship, strategy, connections, brand-building assistance and beyond; and we are wholeheartedly thankful for their valuable support, guidance and investment. In the short term, this pre-seed fundraise allows us to strengthen what matters the most – product quality, trust and brand recall. While in the long term, it brings us closer to our vision of making Moe Puppy the go-to premium pet care brand for India, and expand into multiple pet care categories and international markets. Most pet parents today are very conscious about what they use and how they care for their pets. With our approach of combining scientific rigour with the power of nature, we want Moe Puppy to be the sole brand they can rely on without a second thought in terms of making their pets healthier and happier.”
Muskaan Kapoor