Better-For-You Brand Nuvie Raises $450K Pre-Seed Led by PedalStart to Redefine Healthy Snacking in India

Bengaluru-based F&B startup Nuvie, which reimagines everyday indulgences with a healthier twist, has raised USD 450K (INR 3.8 Cr+) in its maiden pre-seed funding round, led by startup accelerator PedalStart. Focused on building a new-age ‘Better-For-You’ brand, Nuvie makes protein-rich, guilt-free versions of indulgent snacks and treats that taste just as good as the originals, if not better.

The round also saw participation from several notable entrepreneurs and angel investors, including Mukesh Bansal (Founder of Myntra, Cult.fit, and Nurix), Ayyappan R (Founder & CEO, FirstClub; ex-CEO, Cleartrip), Chanakya Gupta (Co-Founder, Tuco Kids; ex-SVP, Flipkart), and Arun Sharma (Co-Founder & CPO, Qlub UAE).

This marks Nuvie’s first external fundraise since its inception last year. A substantial portion of the pre-seed capital will be directed towards new product development, brand-building initiatives, and content creation efforts. The remainder will be strategically deployed to expand distribution and unlock growth opportunities.

Nuvie is flipping the script on health, making it fun, easy, and something you actually want to stick with. While most of the health industry has been projected as serious and performance focused, Nuvie’s approach is all about balance, enjoyment, and building a feel-good relationship with food.

Nuvie has seen strong early traction, clocking over ₹10 lakh in monthly revenue from its very first month of launch. With the momentum reinforced by this fundraise, the start-up is now aiming to close CY 2025 at an ambitious ARR of ₹10 Cr. Having launched its lactose-free Ready-to-Drink Protein Shake in three flavours, Nuvie is now gearing up to roll out five new shake variants. The product pipeline also includes innovative offerings like a protein chocolate bar—a healthier spin on traditional chocolates, and India’s first protein-infused cold coffee, or “Proffee.”

Speaking on the fundraise, Prashant Paliwal and Hem Narayan, Co-Founders of Nuvie, said, “We’re elated to raise our pre-seed round, a significant milestone in our journey to reimagine healthy eating. At Nuvie, our focus is on crafting innovative products that strike the perfect balance between health and indulgence for today’s lifestyle-conscious consumer. This capital will empower us to double down on product innovation and strengthen our market presence as we gear up for our next phase of growth”. 

“As Indians become increasingly conscious about their food choices and transition to healthier lifestyles, the market for nutritious foods in our country has been growing expeditiously. Despite that, very little innovation has happened in the food-tech space to make healthy foods delicious, and that’s exactly where Nuvie gains its edge, and stands out by ensuring that healthy foods/drinks are made convenient and tasty at the same time. Nuvie’s exciting category, innovative approach, and experienced founders, committed to making better-for-you products work for the nation’s beginner health-conscious users, were the key factors that enthused us to invest in them. We at PedalStart look forward to supporting them as their long-term growth partner,” commented Manas Pal and Aditya Darolia, Co-Founders of PedalStart. 

Starting its journey in Bengaluru, Nuvie has rapidly expanded its footprint, now available in 100+ premium retail stores across major metros like Delhi, Mumbai, Hyderabad and Chennai. Its products are also present in over 200 gyms and are reaching customers nationwide through key quick-commerce platforms such as Blinkit, Instamart, and Big Basket. After strong offline traction, the brand is now focused on scaling its online presence via its own website and quick-commerce channels. With a growing portfolio of high-protein, fiber-rich snacks and beverages, Nuvie is on a mission to lead a new wave in India, where ‘healthy’ and ‘tasty’ eating coexist. 

About Nuvie

Nuvie is “a new way to be healthy.” Co-founded by two former Cult.fit leaders, Hem Narayan and Prashant Paliwal, Nuvie is redefining healthy eating in India with “better-for-you” products — like better milkshakes and chocolates — that make wellness enjoyable and accessible.

With over a decade in the fitness industry and personal transformation journeys of their own, the founders realized that when healthy food tastes good and fits seamlessly into everyday life, it becomes easier to stick to better habits. That insight sparked the idea for Nuvie.

Nuvie’s approach is to break the stigma and seriousness often associated with health, making it feel effortless, enjoyable, and part of a natural lifestyle. We believe sustainable health isn’t about sacrifice, but about finding joy in the journey. That’s why we’re creating feel-good, good food — delicious, protein-rich options that people actually look forward to.

About PedalStart

PedalStart is India’s fastest-growing, operator-led startup accelerator, designed to empower early-stage founders with hands-on guidance, execution support, and strategic growth. Through a rigorous 3-month filtration process, we carefully select only 15-18 high-potential startups each year. As an accelerator, we go beyond mentorship by actively investing in these startups, leveraging our deep industry expertise to help them scale, expand market presence, and build a strong foundation for long-term success. Backed by a strong ecosystem of experienced operators, mentors and investors, we are committed to transforming early-stage ventures into high-growth companies.

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StartupTalkyMuskaan Kapoor