Oroos Secures INR 20 Crore Funding to Tap Bharat’s Booming Confectionery Market

StartupTalky News

29 Oct 2025 — 3 min read

Oroos Secures INR 20 Crore Funding to Tap Bharat’s Booming Confectionery Market

Investment led by Fireside Ventures to drive product innovation and expansion across emerging consumption hubs

In a bid to capture the vast potential of India’s confectionery market, long dominated by multinational giants and unorganised regional players, Raje Suneet Jain, a seasoned sales and marketing professional, and Prashant Manral, an expert in large-scale FMCG manufacturing, have announced the launch of Oroos Confectionery.

Founded with the vision of making premium-quality indulgence accessible to the next billion Indians, Oroos aims to build an Indian confectionery brand grounded in quality, affordability, and trust.

As incomes and aspirations rise beyond metropolitan cities, a new class of consumers, often called Rising Bharat is driving the next wave of FMCG growth. Oroos Confectionery Pvt. Ltd. has been conceptualised specifically to cater to this segment.

The company today announced it has raised INR 20 crore in funding, led by Fireside Ventures, with participation from the State Bank of India (SBI) and several strategic angel investors. The capital will be utilised to establish a fully automated manufacturing facility in Greater Noida and to strengthen Oroos’s distribution network across Tier 2 and Tier 3 towns, where the appetite for quality yet affordable confectionery is accelerating rapidly.

“Oroos was born out of a simple observation — ‘the real Bharat’ consumer seeks better quality, but not at metro prices,” said Raje Suneet Jain, CEO, Oroos Confectionery. “We want to bridge that gap by building a manufacturing-first brand that delivers premium quality and scale from within India. This is about creating a world-class confectionery company for India, in India.”

Fireside Ventures, one of India’s leading early-stage consumer funds, is backing Oroos for its differentiated approach and execution-led vision.

“Oroos addresses the rising aspirations of India 2 consumers who are currently grossly underserved, which is a huge untapped market. We at Fireside believe that Raje and Prashant as founders are best placed to address this market opportunity as they come with rich relevant domain expertise and a deep understanding of the consumer pain-points in this segment. We are excited about Oroos’s commitment to ‘make in India’ through their best-in-class manufacturing set up in Noida,” said Prayag Mohanty, Principal, Fireside Ventures.

The funding round also saw participation from industry leaders, including Vikash Agarwalla (MD & Partner, BCG India), Sanjay Wali (COO, VST Industries), Praneet Gupta (Director, Leading Sovereign Wealth Fund), Porush Jain (Founder, Sportskeeda), and Chandan Deep (Seasoned VC Investor), among others.

Oroos’s Noida facility, supported by SBI’s Startup Branch (CGTMSE) scheme and an MoU with Invest UP, is designed to ensure high operational efficiency, consistent quality, and ongoing product innovation.

According to the India Confectionery Market Report 2025-2033 by IMARC Group, India’s confectionery sector was valued at INR 379 billion in 2024 and is projected to grow to INR 597 billion by 2033, expanding at a CAGR of 5.2%. The growth is driven by rising disposable incomes, urbanisation, and a growing demand for premium and health-oriented treats.

The study highlights that while North India currently leads with a 32.8% share, the next wave of growth will come from Tier 2 and Tier 3 markets, where consumers are shifting from unbranded sweets to packaged, branded confectionery, marking a major formalisation of the category.

With this funding, Oroos aims to position itself as a category creator in affordable indulgence, blending manufacturing excellence with deep consumer insight to serve the evolving needs of India’s mass market.