Shark Tank featured menstrual hygiene focused startup HealthFab raises Rs 20 Crore in Series A from Atomic Capital
Menstrual hygiene focused startup HealthFab has raised Rs 20 Crore in Series A from Atomic Capital.
Funds raised will be strategically deployed for expanding its holistic period care product portfolio, scaling distribution including quick commerce, and expanding manufacturing capacity to support growth.
Founded in 2019 by Kiriti Acharjee, Sourav Chakrabarty, and Satyajit Chakraborty, HealthFab is India's holistic period care company that provides innovative yet affordable health and hygiene solutions. The company is best known for GoPadFree leak-proof reusable cotton period underwear which is designed to replace traditional sanitary pads by solving leakage problems and offering multi-layered absorbent systems which can hold up to several pads. Featured on SharkTank India, HealthFab is the number one brand in reusable period underwear on Amazon India and earned the company India's only dual BIS certification for 50-wash durability and anti-bacterial performance.
Commenting on the fund raise, Kiriti Acharjee, Co founder CEO, HealthFab, says, "It took us five years to earn the trust of five lakh women. Five years of obsessing over one problem – leakage, until we solved it so completely that women stopped thinking about it altogether. That's when we knew we'd built something real. But leakage is just one of the five days. What about the fatigue that hits on day two? The sleep that gets stolen on day three? The pain that no one talks about but every woman knows? We built trust on one product. Now we're on a mission to serve the whole cycle — energy, sleep, pain, and everything in between. The goal is five million women in three years. Not just protected. Truly cared for."
The company has grown 3x in revenue growth year-on-year, ranked #1 on Amazon India in the reusable period underwear category and growing direct-to-consumer subscriber base with strong repeat purchase rates driven by cycle-aligned product design. HealthFab is also expanding beyond D2C into general trade (GT) and quick commerce channels, broadening its reach to new consumer segments — including first-time period care switchers and urban consumers seeking on-demand access to science-backed period wellness products.
Commenting on the investment, Apoorv Gautam, Managing Partner, Atomic Capital, adds, "Womens wellness as a category is growing fast as more new age brands address and improve several aspects of it. HealthFab’s vision of building a complete care ecosystem for women not just for their days of periods but also overall health, deeply resonated with us. We believe that within women's wellness, period care is a fast growing category and HealthFab is poised and determined to capture a large market share in the short term. Kiriti, Sourav, and Satyajit have been very open minded and easy to collaborate with from the day we met them. I believe our operating VC playbook will help unlock a lot of value and accelerate the company’s trajectory.”
In the next 12 months, HealthFab plans to grow 3x in revenue and aims to deepen retention through digital engagement with its existing consumer base, and establish itself as India's leading holistic period care brand — not just a product, but a complete period wellness ecosystem.
