Snitch Pivots to Quick Commerce with 60-Minute Delivery, Making Instant Fashion a Reality

Snitch, one of India’s leading D2C men’s fashion brands, has announced its strategic pivot into quick commerce with the launch of a 60-minute apparel delivery service. With this move, Snitch becomes one of the first apparel brands in the country to bring instant fashion to consumers, redefining speed and convenience in the shopping experience.

Popular among Gen Z and millennial shoppers, Snitch has continually evolved to meet changing fashion needs. With the introduction of its 60-minute delivery model, the brand aims to tap into an emerging quick-commerce opportunity within fashion, making on-demand clothing as accessible as food or groceries.

“Today’s Gen Z and millennial shoppers want outfits that match the moment, whether it’s a last-minute party look, a festival-ready outfit, or a gifting emergency. With this powerful initiative, we are making on-demand into centre stage like any other essential category,” said Siddharth Dungarwal, CEO and Founder of Snitch.

The Bengaluru pilot marks the first phase of this initiative. Orders placed in the city will be fulfilled through Snitch’s retail network, which doubles as hyperlocal fulfilment hubs supported by a strong logistics ecosystem. Each city will feature curated assortments designed around local fashion preferences, ensuring a city-first experience for customers.

Snitch’s entry into quick commerce builds on its strong offline retail growth and supply chain capabilities. The company has developed a sophisticated inventory management system and partnered with multiple logistics providers, enabling scalability for its new rapid delivery model.

He added, “With the Bengaluru pilot as Phase 1, Snitch plans to expand into Delhi, Mumbai, and Hyderabad as part of Phase 2. By early 2026, the company aims to make its 60-minute delivery promise available across India.”

By introducing instant fashion for millions of consumers, Snitch is not only disrupting the quick-commerce segment but also signalling its ambition to deepen its presence across Indian metros and eventually reach customers nationwide.

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