Swiggy EatRight Sees Rising Demand as Healthy Eating Trends Gain Ground Among Students
Swiggy said it saw over 40% year-on-year growth in EatRight orders from college students, indicating the growing appetite for healthy meals in Indian campuses. High-protein foods are still popular, and no-added-sugar products are the fastest growing.
On November 13th, food delivery app Swiggy noted that healthy eating has become more popular among university and college students. College students are one of the fastest-growing cohorts for the EatRight category, with orders growing more than 40% year-on-year (YoY).
The three types of EatRight foods that were most often consumed on college campuses were those that were high in protein. On the other hand, the category with no added sugar had the greatest growth from one year to the next. Over half of EatRight's college consumers place orders at least twice a month, suggesting strong repeat business, according to company data. A dish that was listed under the EatRight option accounted for one-third of the orders placed by college students.
Swiggy Making EatRight Ordering a Healthy Challenge
To make online food buying more of a team sport on college campuses, the firm also introduced the EatRight Leaderboard. The dashboard compiles EatRight orders made by students from all campuses rather than just tracking their individual journeys. It also shows their current ranking, which the institution can improve with each order. A weekly voucher for INR 100 was given to participants from the top 20 campuses, on top of their individual milestone awards.
October 2026 saw some of the best results from top institutions, including IIT Bombay, KIIT University, BITS Pilani Goa, Thapar Institute of Engineering & Technology, IIT Madras, and MAHE University. According to Swiggy, certain colleges saw a sixfold increase in EatRight orders compared to the average rise across all campuses. These campuses include NIFT Bangalore, IIT Bhilai, NIFT Patna, Gujarat University, and Jaypee Institute of Information Technology.
Menu & Courses that Allured the Students
Among college students, breakfast continued to be the healthiest mealtime, with EatRight accounting for one-quarter of all orders. The percentage of healthy orders increased by over 10% during the late night hours, with the Double Egg Roll being one of the most rapidly expanding meals. The most popular EatRight items included rolls, sandwiches, biryani, burgers, and dry appetisers.
Chicken Fried Rice, Classic Chicken Roll, Indian Tandoori Chicken Roll, Paneer Tikka Sandwich, and Crispy Peri Peri Chicken Rice Bowl were some of the most popular high-protein options. According to Nikhil Vyas, Swiggy's VP of strategy and investments, it's heartening to see the younger population making health a priority at a young age. Colleges are quickly becoming one of the most popular categories for healthier food on our platform. This isn't a fashion statement, but rather a significant shift in the way young people think about and consume food, as pointed out by Vyas.
