Swiggy Rolls Out Corporate Rewards Programme to Woo Corporates

To further strengthen its food delivery business, listed foodtech firm Swiggy has established a corporate rewards programme, just days after unveiling a new initiative to attract students. The CEO of Swiggy's food marketplace segment, Rohit Kapoor, stated in a LinkedIn post that the new programme will provide corporate personnel with a number of advantages, such as lower Swiggy One membership costs and order discounts.

Kapoor went on to say that Swiggy's new Corporate Rewards programme truly excites him. A wealth of advantages can be accessed with just a basic email verification. Customers can receive at least INR 125 off simply by using their work email, or they can have a Swiggy One subscription that offers unlimited free deliveries for a full quarter.

Corporate personnel will receive "a minimum of INR 125 off on food orders", "flat INR 1,000 on top of pre-book offers", and Swiggy One membership at "INR 30" (with "free" delivery for 3+1 months).

Swiggy Farming New Business Strategies for Increasing Proceeds

Kapoor offered the new product to both new hires and "senior managers planning team lunches" in his social media post. Days prior, Swiggy said that it was testing a student rewards programme on 2,000 colleges in more than 200 Indian cities.

By July 2025, it stated that it intended to extend the programme to over 4,500 universities nationwide. The company's larger plan to boost membership, make its meal delivery network more appealing, and raise income includes the additional products.

The rain fee waiver for Swiggy and Zomato's membership programmes was just discontinued. Earlier this month, the Sriharsha Majety-led company granted exclusive licenses to Bengaluru-based Kouzina Food Tech for its digital-first food brands, which include The Bowl Company (TBC), Homely, Soul Rasa, and Istah, as part of its attempts to streamline operations and reduce losses.

This came after Swiggy removed these brands from its list because of operational issues. The slowing in the larger food delivery ecosystem is the cause of the new launches and modifications. This has affected Swiggy as well as Zomato.

Swiggy’s Revenue Taking a Hit Owing to Aggressive Expansion

The fierce rivalry in the rapid commerce space has made Swiggy's issues worse. The company's bottom line has suffered as a result of its aggressive expansion of the Swiggy Instamart dark store network.

 In the fourth quarter of FY25, the fast commerce vertical's adjusted EBITDA loss increased 45.3% on a quarterly basis to INR 840 Cr. Swiggy's INR 425 Cr deployment and the addition of 316 new dark stores in Q4 alone—more than the prior eight quarters combined—were the main drivers of this.

Consequently, Swiggy's overall net loss in Q4 FY25 soared 95% year over year to INR 1,081.18 Cr. The result has been a decline in Swiggy's stock price. Last week, the company's shares fell to an all-time low of INR 297 during intraday trade. On the BSE, the stock has lost about 40% of its value so far this year.