Tide Launches GST, Udyam Registration & Scheme Discovery Report Solutions for SMEs in Partnership with eMSME

Subham Kumar

17 Apr 2025 — 4 min read

It will help unlock government benefits for MSMEs on the Tide platform through easy digital registration.

Aims to accelerate formalisation for MSMEs on its platform
Improve access to credit and incentives from over 800 government schemes
Bridge the awareness gap in MSME funding and compliance

Tide in India, a leading business management platform, announced its strategic partnership with eMSME, a pioneering fintech platform dedicated to simplifying access to government schemes, funding, and compliance solutions for Micro, Small, and Medium Enterprises (MSMEs). This collaboration introduces three essential services - GST Registration, Udyam Registration, and Scheme Discovery Reports - exclusively for Tide members in India.

The new features on Tide will fast-track MSME formalisation by simplifying GST and Udyam registration - unlocking access to credit, government benefits, and the wider digital economy. Formalisation is key to unlocking credit, government incentives, and entry into the digital economy - benefits often out of reach for unregistered businesses.

Small and micro businesses in India often operate without official registration, which can be challenging. Tide and eMSME aim to bridge this gap by offering seamless access to vital registration services and government benefits. The partnership will help Tide’s 650,000 members to easily navigate business compliance and unlock growth opportunities.

Key Services Launched:

GST Registration: Facilitates businesses in obtaining a Goods and Services Tax (GST) number, ensuring compliance with taxation norms and enabling smoother financial operations.
Udyam Registration: Simplifies registering as an MSME, granting access to various government schemes, subsidies, and incentives designed to promote business growth.
Scheme Discovery Report: Provides personalised reports that identify government schemes from a pool of over 800 options, tailored to the needs and profiles of individual businesses.

Gurjodhpal Singh, CEO of Tide in India, said: “At Tide, we’re committed to empowering small businesses by simplifying access to financial and compliance services. Our partnership with eMSME bridges the awareness gap that holds many entrepreneurs back from leveraging government support. Scheme Discovery is a game-changer, helping MSMEs identify the right schemes, understand their eligibility, and unlock critical incentives. By integrating these tools into the Tide platform, we're making it easier for small businesses to formalise, grow, and succeed in today’s dynamic economy.”

According to the Department of Revenue, Ministry of Finance, 1.3 crore MSMEs (21%) were registered with GSTINs as of December 2024. In addition to incentivising businesses to move from the informal to the formal sector, GST helps MSMEs get a competitive edge in domestic and global markets by reducing costs through ITC. Moreover, the streamlined tax system also helps MSMEs integrate into organised supply chains, increasing their market reach. This means that about 80% MSMEs are losing out on major opportunities that come with formalisation, and Tide’s effort under this partnership will help them get over the line.

The Scheme Discovery feature is vital for Indian MSMEs, many of whom remain unaware of government schemes designed to support them. Tide’s Bharat Women Aspiration Index 2024 found that nearly 95% of women entrepreneurs don’t know about existing financial schemes (Awareness of Central Sector Scheme among the Entrepreneurs in MSME Sector: An Investigative Study). This lack of awareness extends across the broader MSME sector, especially in rural areas, leaving countless businesses unable to access crucial support and growth opportunities.

The Scheme Discovery feature directly addresses this gap by enabling SMEs to identify relevant government schemes and assess their eligibility, helping them adopt a more targeted and effective approach to accessing essential finance and resources.

CA Tanishq Hingad, COO, eMSME, “For many entrepreneurs, figuring out where to start — whether it’s with registrations, compliance, or accessing government support — can feel overwhelming. This collaboration with Tide brings these critical services together on a single, easy-to-use platform, helping members access what they need without confusion, delays, or complexity. This collaboration with Tide is a big step toward our vision of revolutionising the MSME ecosystem and letting entrepreneurs focus on what matters most: growing their business.”

Among the many benefits of the official registration of businesses with government authorities, these are some of the most significant ones:

Ease of Taxation: Simplifies the process of filing business and income taxes, ensuring compliance and reducing administrative burdens.
Improved Cash Flow: Enables businesses to claim input tax credits, enhancing liquidity and financial management.
Access to Government Schemes: Opens doors to thousands of government-sponsored benefits aimed at promoting entrepreneurship and business expansion.

India has over 6.3 crore MSMEs, but a large proportion remains unregistered, limiting their ability to scale and benefit from formal financial systems. By offering a seamless way to register and discover relevant schemes, Tide is not only helping small businesses unlock growth opportunities but also contributing to India’s vision of a stronger, more resilient MSME sector that drives economic development and job creation.

About Tide

Founded in 2015 and launched in 2017, Tide is the leading business financial platform in the UK. Tide helps SMEs save time (and money) in the running of their businesses by not only offering business accounts and related banking services, but also a comprehensive set of highly usable and connected administrative solutions from invoicing to accounting. Tide has 650,000 SME members in the UK (11% market share) and 650,000 members in India. Tide launched in Germany in May 2024. Tide has also been recognised with the Great Place to Work certification two consecutive years in a row (2023-24 and 2024-25).

Tide employs more than 2,000 Tideans worldwide. Tide’s long-term ambition is to be the leading business management platform globally.

About eMSME

eMSME, a brand of AJVA Fintech Pvt. Ltd., is a digital platform designed to empower MSMEs. We simplify access to government schemes, regulatory compliance, and essential financial products — improving credibility and bankability for businesses. Built after extensive consultation with business owners and banking experts, eMSME offers three tech-driven SaaS tools that deliver cost-effective, time-saving services tailored for India's MSME sector.