Trump Organization Launches Budget Mobile Plan with $499 Smartphone Deal

On 16 June, the Trump Organisation revealed a $499 smartphone that will go on sale in September along with a mobile phone plan.

 According to its website, Trump Mobile, the new service, will include a $47.45 monthly package that includes unlimited call, text, and data, as well as roadside assistance and a "Telehealth and Pharmacy Benefit".

The Trump-owned business also declared that it will market a smartphone known as the "T1", which seems to have a gold metal casing with an American flag engraved on it.

The new endeavour is the most recent instance of Trump's commercial empire leveraging its affiliation with the current president to its advantage.

Both Services Highlighting Trump Administration Period

Trump, who is currently the 47th president of the United States and was the 45th during his first term, is referenced in both the wireless service's name, "The 47 Plan", and its monthly cost.

Trump's campaign slogan, "Make America Great Again", is displayed on the homepage of the forthcoming phone's website. The company's new venture into telecoms primarily consists of a licensing arrangement, much like the range of other products that Trump and his companies have introduced throughout his political career, such as watches, trainers and Bibles.

The website's bottom states that neither The Trump Organisation nor any of its affiliates or principals are responsible for the design, development, production, distribution, or sale of Trump Mobile or its goods and services.

The rush of licence agreements and other branded-merchandise partnerships surrounding Trump has sparked ethical questions from critics.

However, with comparatively little risk to their finances or political standing, the president and his family are nonetheless pursuing profitable opportunities to diversify their holdings.

Trump Minting Millions in 2024 Through Various Licence Agreements

The president revealed on June 13 that he earned over $8 million in 2024 from a variety of licensing deals. Compared to competing plans offered by well-known carriers, the 47 Plan seems to be more costly.

For example, Mint Mobile's 12-month unlimited plan costs $30 per month, while Verizon's more affordable option, Visible, offers an unlimited speak, text, data, and hotspot plan for $25 per month.

The Trump Mobile website advertises that it has a customer service call centre located in the United States and that its plan provides "same coverage as the 3 nationwide phone service carriers".

According to the Trump Mobile website, the T1 phone has a 16.8-inch AMOLED screen, a 16-megapixel selfie camera, and Android 15. In addition, it has a 50-megapixel primary camera, 256 gigabytes of internal storage, and 12 gigabytes of RAM.