Wynk Music to Be Taken Down by Airtel

Nitin Konde, Apoorva Bajj

Aug 30, 2024 — 2 min read

Wynk Music to Be Taken Down by Airtel

Wynk Music, an app that has been available for streaming music for ten years, is being shut down by the Indian telecom giant Airtel.

In the next months, the company would reportedly shut down the app and integrate all of its staff into the Airtel ecosystem, as reported by a news agency.

As previously announced, Wynk Music will be discontinued and all staff will be integrated into the Airtel ecosystem, according to a spokesperson from the company.

Collaboration Between Apple and Airtel

This new move comes not long after the Jio competitor formed a partnership with Apple, the company that manufactures iPhones, to supply its consumers in India with unique discounts for Apple TV+ and Apple Music.

Customers of Airtel Xstream will be able to watch content from Apple TV+ through premium Airtel WiFi and Postpaid plans as a result of the agreement.

Additionally, those who are enrolled in Wynk Premium, the music streaming service offered by Airtel, will have access to special deals that are only available on Apple Music. According to a press release issued by the firm, these deals would be made accessible to Airtel customers on an exclusive basis in India later on in the year.

As stated by Oliver Schusser, Apple's vice president of Apple Music, Apple TV+, Sports, and Beats, "We are thrilled that Airtel customers in India will soon be able to enjoy all of the incredible content that is available on Apple TV+ and Apple Music."

As our collection of world-class films, television series, and music continues to expand, we are confident that there will be something that will appeal to each and every one of our customers. In addition, Schusser stated.

The Market Presence of Wynk Music

Wynk Music is an application that was introduced by Airtel in September 2014. It gives customers the ability to download music for offline listening, modify caller ringtones, listen to podcasts, and stream music in a variety of regional languages.

At the moment, it is expected that the app has more than one hundred million users as subscribers.

It has been reported that Wynk Music provides approximately 300 crores of rupees to the annual revenue of the parent firm.

In August 2022, Wynk Music presented Wynk Studio, an ecosystem for the dissemination of music that was designed for independent musicians residing in India and other countries.

The studio is a component of Airtel's digital product portfolio, which includes Wynk, Airtel Xstream, Airtel Ads, and Airtel IQ, amongst others. It also provides musicians with the ability to launch their music and collaborates with them on various steps of music promotion.