Yes Madam Raises ₹50 Cr from Info Edge Growth in Maiden Institutional Round
Yes Madam, one of India's fastest-growing at-home beauty and wellness platforms, has raised ₹50 crore in its first institutional funding round from the recently launched growth fund of Info Edge, led by Sanjeev Bikhchandani. The Noida-headquartered company, which has been bootstrapped and profitable since inception, will deploy the fresh capital to deepen its service partner ecosystem, accelerate geographic expansion, and double down on technology investments while preserving its capital-efficient operating model.
Founded in 2016 by Mayank Arya, Aditya Arya, and Akanksha Vishnoi, Yes Madam operates under the legal entity YESMADAM Technologies Private Limited and has emerged as a category-defining player in India's organised at-home services market. The platform currently operates across 55+ cities and has empowered over 12,000 women service professionals, fulfilling close to 3 lakh monthly bookings — a sharp jump from approximately 70,000 bookings a month at the time of its widely watched appearance on Shark Tank India in 2024. Since inception, the company has served over 65 lakh bookings while sustaining a Net Promoter Score (NPS) of 50%.
The fundraise marks a notable inflection point for a company that has consistently scaled without external capital. According to data from Tracxn, Yes Madam had previously raised only $181K in angel funding in February 2024 from a cohort comprising Ritesh Aggarwal, Aman Gupta, and Vineeta Tejpal Singh — a round facilitated through Shark Tank India. Ranked first among 148 competitors in the at-home beauty services category on Tracxn, Yes Madam outpaces rivals such as Makeo, GetLook, Dazzl, and ZapLuk in operating metrics, despite raising a fraction of the capital deployed by larger peers.
The company's financial trajectory underscores the strength of its unit economics. Yes Madam reported revenue of ₹195 crore in FY26, up from ₹94 crore in FY25 and ₹45 crore in FY24, registering 100% year-on-year growth for three consecutive years. Tracxn data corroborates the company's audited FY25 revenue at ₹94.5 crore — a 104% jump over the previous fiscal — alongside a net profit of ₹1.8 crore, a meaningful turnaround from earlier years. The company's revenue has scaled at a one-year CAGR of 104% and a three-year CAGR of 61%, while employee strength has expanded 41% year-on-year to 193 as of August 2025.
"Our focus has always been on building a sustainable business and women empowerment. This investment enables us to accelerate that vision. With this, we are paying back to the partners who led us here, announcing free education for children of the service partners, who can't afford it. This will help break the cycle of gig-economy for thousands of women and would secure the futures of these families," said Aditya Arya, Co-Founder and CEO, Yes Madam.
The capital infusion will be channelled into accelerating city-level expansion, deepening the partner ecosystem, investing in technology infrastructure, and elevating the end-to-end customer experience. The company has signalled that it intends to retain its discipline around profitability and operational efficiency, in contrast to the cash-burn growth trajectories that have defined much of the on-demand services category.
Yes Madam has differentiated itself in a category traditionally dominated by high partner commissions by running what it describes as the lowest commission model in the industry — a model it further refined in April 2025 when it rolled out a 0% commission programme for select gig workers. Service professionals on the platform earn an average monthly gross income of ₹52,000, with a take-home of around ₹25,000, while top performers earn between ₹50,000 and ₹60,000 in net monthly income. The company's early bet on hygiene-led innovation — including mono-dose products, single-use applications, and transparent separation of service and product costs — has positioned it as a first mover in addressing long-standing trust gaps in the home salon industry, with waxing and facials anchoring core demand.
"My vision has always been to build a platform that customers can rely on high-quality beauty and wellness services at home, while also solving the industry's problems. This investment allows us to strengthen that foundation further and disrupt the industry with new innovations and best practices," said Mayank Arya, Co-Founder, Yes Madam.
Women hold several senior leadership positions at the company, including Akanksha Vishnoi as Co-Founder and Chief Marketing Officer, Yukti Arya as Director of Research and Development, and Garima Sharma as Director of Human Resource Management and Training of Partners. Cap table data filed in February 2026 shows Aditya Arya holding 31.1%, Yukti Arya and Akanksha Vishnoi each holding 25.6%, and Garima Sharma holding 10% of the company.
"It's rare to see such capital efficiency in a consumer tech company. This signals the strength of Yes Madam's value proposition and real customer dependency," said Amit Behl, Partner at Info Edge Growth Fund.
"We love the team's focus on beauty and wellness as a category which has enabled them to do innovations that enable the company to deliver a consistently superior customer experience. Equally compelling is how Yes Madam's service partners have come to see the platform as a meaningful and reliable source of livelihood," added Rishabh Katiyar, Partner at Info Edge Growth Fund.
About Yes Madam
Founded in 2016, Yes Madam is an at-home beauty and wellness platform offering salon and spa services through trained professionals using hygienic, single-use product formats. Operating across 55+ cities in India, the brand focuses on convenience, transparency, and high-quality personal care experiences delivered at home.
