Global Procurement Startup Zinit Invests $2 Million in India to Expand its AI-Led B2B Platform

SaaS player targets India’s $500 billion procurement market with smart, scalable solutions for tail spend and supplier diversity.

Zinit, a global SaaS startup transforming procurement with AI-driven solutions, today announced a $2 million investment in its Indian operations. The company’s move aims to capitalize on India’s $500 billion procurement market with the introduction of its AI-powered B2B procurement platform, offering smarter, scalable solutions to streamline the country’s inefficient, legacy procurement systems.

Despite projections for India’s B2B e-commerce market to reach $200 billion by 2030, a significant portion of India’s procurement processes still rely on outdated, manual systems. Zinit plans to disrupt this space by focusing on tail spend — the neglected portion of procurement that accounts for 30% of procurement value but 80% of the transactions.

Zinit’s platform combines AI-led automation with a dedicated customer success team to deliver real-time value. It enables 1-click cross-border tendering with smart supplier matching and real-time translation, reduces tendering time by up to 80%, and follows a success-based pricing model, allowing businesses to pay only upon results. The platform also fosters supplier diversity, with 50% of new suppliers winning bids, making procurement more inclusive and transparent.

“India is a key market for Zinit’s global expansion. The country’s procurement sector is ripe for innovation, and we’re excited to bring our AI-powered solutions to help businesses drive efficiency, save costs, and foster supplier diversity,” said Anton Buzdalin, Co-Founder, Zinit. “This $2M investment will strengthen our local operations, fuel job creation, and deepen partnerships with Indian businesses looking to modernize procurement.” he added.

Zinit’s entry into India is backed by a strong global foundation. The team behind Zinit previously built Bidzaar, a procurement platform in Eastern Europe that scaled to over $15 billion in GMV and onboarded 150,000+ suppliers. This success forms the backbone of Zinit’s approach — adapting proven innovation to meet the needs of complex, fast-growing markets like India.

Companies including Uflex, Vinati Organics, and Compass Group are already using Zinit as a tender platform. More than 40 companies, including L&T Financial Services and Verkko Group , have already placed tenders on Zinit in just six months of operation in India. The platform has facilitated more than 300 tenders in a variety of industries, including manufacturing, logistics, pharmaceuticals, and retail. Looking ahead, Zinit plans to continue its momentum by further investing in talent acquisition, customer success, and product innovation throughout 2025. 

About Zinit

Zinit is a global SaaS startup transforming the procurement landscape with AI-driven solutions. The platform helps businesses automate procurement processes, optimize tail spend, and enhance supplier diversity. Committed to transparency and efficiency, Zinit’s technology enables companies to reduce costs, streamline workflows, and make data-driven decisions. The company is rapidly expanding in high-growth markets worldwide, including India, Eastern Europe, Indonesia, Malaysia, and the Middle East. Zinit was named First Runner-Up at AIM Congress 2025, selected from over 3,200 startups globally by the UAE Ministry of Economy, and recognized as a future unicorn under the ‘We the UAE 2031’ initiative.