Zomato Competes with Swiggy Bolt and Zepto Cafe in the 15-minute Delivery Race
Zomato has increased competition in the rapidly changing quick food delivery market by subtly launching a 15-minute meal delivery service. Currently accessible through the Zomato app, the new functionality puts the business in a competitive position against rivals such as Swiggy's Bolt, Magicpin, and Zepto.
Although the service has not yet been formally announced, it is currently operational in a few major cities, including Bangalore and Mumbai. In the app's explore section, a special "15-minute delivery" page has emerged, displaying a variety of ready-to-eat and quick-to-prepare items from participating restaurants. Similar to Swiggy's Bolt, Zomato restricts deliveries to eateries within two kilometres in order to guarantee prompt service.
Rapidly Sprawling Nexus of Quick Commerce
With its decision to provide 15-minute delivery, Zomato enters a highly competitive market where quick delivery is increasingly important for standing out from the competition. This comes soon after the debut of Blinkit, Zomato's rapid commerce division, which will soon unveil "Bistro," a service that promises to bring nutritious juices, snacks, and meals in a matter of minutes.
In a similar vein, Swiggy began offering its Bolt service in October 2024 and has since stated that 5% of all of its food delivery orders are currently completed using this expedited delivery option. In order to meet the increasing demand for lightning-fast service, Zepto has also stepped up its focus on quick meal delivery by releasing a second app called Zepto Cafe.
Other Players Soon to Join the Race
Ola Dash, Ola's 10-minute food delivery service, began in Bengaluru and is currently being rolled out nationwide. With JioMart, Reliance also intended to enter the fast commerce market last year, offering deliveries in less than 30 minutes. According to reports, Myntra, a shopping portal, has begun testing its own 30-minute delivery service for specific brands in a few Bengaluru neighbourhoods.
Performance of India’s Quick Commerce Sector in 2024
In addition to substantial venture capital and expansion, the quick commerce industry saw the arrival of big companies and experienced remarkable user growth in 2024. Zomato-backed Blinkit turned adjusted EBITDA positive in March 2024, and Swiggy went public recently.
Amazon declared Tez and Myntra introduced "M-Now," while Flipkart ventured into fast commerce with "Minutes." Now, every major company is concentrating on the quickly expanding fast commerce business, due to the demand and broad adoption in tier-2 and tier-3 cities as well as metro areas.
According to the Tracxn study, the rapid commerce industry had a notable increase in funding in 2024, raising $1.37 billion in equity capital from seven rounds, primarily owing to Zepto, which raised $1.355 billion in three $300 million rounds. Redseer, a consultancy firm, projects a 40–45% GMV CAGR for q-commerce over the next three years. All players have now increased their services beyond only grocery and food to include toys, Dhanteras gold, cosmetics, fashion, and electronics, among other things.
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