Zomato Rebrands to Eternal Ltd, Expands Beyond Food Delivery with New Name

Deepinder Goyal-led Zomato has announced that it has officially changed its company name to "Eternal Ltd," with the board approving the move on February 6, 2025. This change will apply to the company itself, but the Zomato brand and app will remain the same. Along with the new name, the company’s stock ticker symbol will also shift from "Zomato" to "Eternal."

The decision to rebrand comes after Zomato began using the name "Eternal" internally when it acquired Blinkit. The company felt that this name better represented its broader ambitions as it expanded beyond its original focus on food delivery. Eternal will now encompass four major businesses: Zomato, Blinkit, District, and Hyperpure. This rebranding reflects the company’s shift towards becoming a more diversified entity, with operations extending beyond just the food delivery sector.

While the rebrand marks a major transition for the company, the Zomato app, which is a key part of its business, will continue to operate under the same name. The focus of the name change is to differentiate the company’s broader operations, which have evolved a lot over time. By adopting the name Eternal, Zomato aims to position itself for future growth and success across multiple business segments.

The timing of the name change coincides with some challenges in the food delivery industry. Zomato, along with its competitor Swiggy, has seen a slowdown in demand since November 2024. Despite these challenges, the company reported a 64% year-on-year increase in revenues for Q3FY25, reaching INR 5,404 crore. However, its profit after tax (PAT) dropped by 57%, standing at INR 59 crore compared to INR 138 crore in the same quarter the previous year.

The rebranding to Eternal is part of Zomato’s effort to diversify its offerings and adapt to changing market conditions. The company’s decision to rename itself aligns with its broader goals of evolving beyond food delivery, with new initiatives in areas like grocery delivery and food sourcing through Blinkit and Hyperpure.

The approval from the board is the first step, and the company will now seek approval from its shareholders to finalise the name change. As Zomato transitions into Eternal, it hopes to solidify its position as a leader in multiple sectors, while continuing to navigate the complexities of the food tech industry.

Zomato: Founders | History | Success Story | Growth | Funding

Zomato is a reputed Indian foodtech company led by Deepinder Goyal. Here’s the story of Zomato’s growth, which covers Zomato valuation, funding, investors and more!

StartupTalkyRishabh Rathi