Peeko Raises ₹67.4 Crore Series A Led By Chiratae Ventures

A bag reaches a doorstep in Bengaluru less than an hour after the order. Inside it, a romper. A parent holds it against a baby who will not stay still, works out whether the shoulders are going to fit, and decides on the spot. Whatever does not fit goes straight back.

That minute is what Peeko sells. On 20 August 2026 the fifteen-month-old company raised ₹67.4 crore to build more of it, in a Series A led by Chiratae Ventures with early backer Stellaris Venture Partners returning.

It went into that round carrying a price nobody has published. The last money to change hands before Chiratae's was on 13 May 2026, when Stellaris took the closing ₹9 crore tranche of Peeko's seed at ₹126,691 a share, valuing the company at ₹186 crore post-money. That is 55% above the ₹120 crore the seed was carrying eight months earlier. Peeko has now raised $10.2 million in all.

The feature parents love is the one that caps how fast Peeko can grow

Try-and-buy is why customers come back, and it is also the hardest thing about this business. Letting someone check the fit at the door means the delivery slot stays open while they decide, or the rejected romper makes a second trip back to the store. Peeko carries that cost, not the customer. Co-founder Chetan Sharma says most transacting users pick the option, which is excellent for loyalty and unkind to the number of drops a rider can finish in an evening. The returned romper then has to be checked and put back on the shelf before it can sell to anyone else, which is a second job the dark store absorbs on top of picking the next order.

Out of one dark store, covering a slice of one city, that is a solvable problem. Peeko now has to hold it across six, and the deadline is December:

• Coverage, from the 50 to 55% of Bengaluru it reaches today to the whole city
• Dark stores, up to six, on the model Flipkart and Amazon are also scaling
• Catalogue, 25,000 to 30,000 SKUs, roughly five times what Peeko reckons a normal baby store carries

Chetan Sharma, Co-founder, Peeko:

"By bringing an offline-like shopping experience to the doorstep, we've earned the trust of more than one lakh parents who have shopped on our platform since we launched eleven months ago. We're seeing strong adoption of our try-and-buy feature, with the majority of transacting users opting for it when placing an order. Customers love us for the quality and curation of our products. The fresh capital will help us deepen our presence in Bengaluru and bring this shopping experience to more cities."

Peeko's last price before the Series A was ₹186 crore

Three marks sit on the record, and they are the same round closing in stages.

Read them as three raises and you would get Peeko wrong. Tracxn counts two rounds in total, and the seed's $3.2 million plus the Series A's $7.04 million is the $10.2 million it puts against the company, which leaves the ₹9 crore of May 2026 inside the seed rather than on top of it. Tranched closings like that are ordinary and rarely announced one by one. What matters is the price each tranche cleared at, because the last one is the number Chiratae had to beat.

The $3.2 million seed that started everything in August 2025 brought in Kunal Bahl and Rohit Bansal of Titan Capital, and Arjun Vaidya of V3 Ventures, alongside Abhishek Goyal, Maninder Gulati and Nitin Gupta. Even after all of them, the founders still held 68.07% going into this round, Vivek Khetan and Chetan Sharma on 34.04% each, with Stellaris on 23.87% and the ESOP pool on 4.76%. Holding two thirds of your company at Series A means the earlier rounds were priced kindly. This one will change that.

Forty-one people have four months to open five more stores

Vivek Khetan and Abhijit Gairola hit this problem alongside Sharma as customers first. All three are IIT graduates, all three became parents, and all three ended up doing what most Indian parents still do, which is drive to the shop, because you want to see the thing before it touches your child. They registered Haapki Moms Private Limited in Bengaluru on 28 May 2025 and took their first orders that autumn.

Labour filings put the team at 41 people in May 2026. That is who has to deliver six dark stores by December, hold the 60-minute promise across all of Bengaluru while doing it, and then start again somewhere new.

Chiratae is now funding a challenger to FirstCry, which it also backed

Anoop N Menon, Partner and Consumer-Tech Lead, Chiratae Ventures:

"Baby and kids commerce in India remains a large opportunity and in need for an alternate destination for new-age parents. Peeko has built the category-defining answer, deep curation, sub-60-minute delivery, and a genuine try-and-buy experience that we believe addresses an important gap in the market. We are confident that the team will be able to continue its execution with strong customer retention than anyone else in the space we've tracked."

There is a wrinkle in that confidence. Chiratae was an early backer of FirstCry, the company that already won this category and raised more than $500 million before listing. Backing Peeko is a bet that a listed incumbent cannot answer a curated, one-hour, try-before-you-keep offer, and that the category is big enough for both.

OZi is already a city ahead

Peeko is not the only team that saw this gap. OZi was founded in Gurugram the same year by Amit Sah and sells curated kids products on the same one-hour promise. It raised $6.2 million in a Series A led by RTP Global in March 2026, after a $3.3 million seed the previous October, which leaves the two of them within touching distance on lifetime funding.

What separates them is what they did next.

OZi has already opened in Noida. Peeko is still finishing Bengaluru, and puts its second city next year.

Going wide before your first city is properly covered is also how quick commerce companies bleed, so Peeko's order of operations is defensible. It does mean the race is not hypothetical.

I do not think catalogue size or delivery speed settles this, because both companies will get those right. It comes down to whether a parent in a city that has never heard of either name opens the door, takes the romper out of the bag, and tries it on. In Bengaluru, Peeko says one lakh parents already do. The ₹67.4 crore is for making that true somewhere else.

Peeko's valuation, shareholding, incorporation date and headcount come from its regulatory filings as aggregated by Tracxn, retrieved 20 August 2026. Round size, quotes and expansion plans come from the company's own announcement. OZi's funding figures come from its announcements.