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AI is reshaping IPL sponsorships as companies like Google Gemini and ChatGPT enter cricket marketing. Discover how AI is driving fan engagement, brand visibility, and the future of sports marketing in India.
In an effort to "remain competitive", CBS News, a major American media company, will lay off 6% of its employees on March 20. Those affected employees will be contacted by the end of the day, according to the news network owned by Paramount Skydance Corporation. President Tom Cibrowski
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AI tools for Meta Ads make ad creation fast and smart. The system analyzes your audience data to provide headline suggestions and brand-specific image selections. The tools evaluate multiple ad variations to determine their effectiveness, which enables users to reduce unnecessary advertising expenses. They create concise text that matches your
Over a hundred positions have been eliminated at Sony Pictures Networks India (SPNI) due to a reorganisation. Approximately 10% of its employees might be impacted, according to media sources. In a challenging advertising climate, layoffs are part of a larger effort to rationalise costs. According to the sources, the layoffs
The marketing department of Barclays is getting ready to relocate from London to India. As the bank seeks to reduce expenses and increase its utilisation of artificial intelligence, this change could threaten the employment of as many as fifty people. The in-house advertising business of the British lender will be
Alphabet, the parent company of Google, discussed the possible effects of AI on its advertising business in its annual financial report that was released last week. It was pointed out that the firm might have some spare capacity due to its massive field commitments. Sundar Pichai, CEO, also informed stakeholders
In cooperation with Adobe, telecom provider Airtel will provide its clients with a one-year subscription to Adobe Express Premium. The business claims that all Airtel customers in India would be able to take advantage of the deal. The new package will let Airtel subscribers use the app's Premium
The Union labour minister's proposal to remove the "10-minute" delivery guarantee from the branding and advertising campaigns of rapid commerce (qcom) platforms was made in good faith, according to Aadit Palicha, founder and CEO of Zepto. After meeting with Labour Minister Mansukh Mandaviya, Palicha posted on
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StartupTalky presents Recap'25, a series of exclusive interviews where we connect with founders and industry leaders to reflect on their journey in 2025 and discuss their vision for the future. In this edition of Recap’25, StartupTalky speaks with Gaurav Dagaonkar, Co-Founder & CEO of Hoopr, who reflects
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Gone are the days when one could rely on traditional methods solely to get the most out of their marketing endeavors. We exist in an era where technology has revolutionized the way we live and work. Artificial Intelligence has emerged as a powerful tool that can automate various tasks and
Federal Bank has unveiled The Fortuna Wave, its refreshed brand identity that marks a significant milestone in the Bank’s journey of evolution, relevance, and future readiness. The launch, held in Mumbai, took place in the presence of the Bank’s leadership team and its brand ambassador Vidya Balan, signalling
A consumer-first association that evolved into a strategic partnership in daily nutrition.
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India’s celebs often lend their star power to brands, but sometimes these partnerships crash spectacularly. What happens when an endorsement backfires? In a market where image and authenticity rule, a misaligned campaign or a public scandal can quickly turn a lucrative deal into a PR nightmare. From fairness creams
WhatsApp must obtain user agreement before sharing data with Meta parties for both advertising and non-advertising reasons, according to a clarification made on 15 December by the National Company Law Appellate Tribunal (NCLAT). A panel headed by Justice Ashok Bhushan, the chairperson of the NCLAT, granted the Competition Commission of
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StartupTalky presents Recap'25, a series of exclusive interviews where we connect with founders and industry leaders to reflect on their journey in 2025 and discuss their vision for the future. The digital marketing landscape in India is undergoing one of its most transformative phases yet. With consumers demanding
Following the $13.5 billion acquisition of Interpublic Group (IPG), the multinational marketing and communications powerhouse Omnicom Group is expected to lay off around 4,000 employees and shut down a number of agency brands, according to a Financial Times report citing business executives on December 1, 2025. The research
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In this exclusive virtual conversation with StartupTalky, Manali Sanghvi, Co-founder of Hexafun, shares her journey of turning a creative spark into a vibrant brand that brings fun into everyday essentials. Having worked in advertising with major brands and campaigns, she stepped away from the corporate world to build something more
Kingshuk Mitra has announced his departure from JioStar to start an independent business aimed at fusing creativity and technology. He was in charge of impact properties, agency partnerships, measurement, and branded content. Having held senior leadership positions at WPP, Disney, and JioStar during her more than 20-year career, Mitra has
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Piyush Pandey, a name synonymous with Indian advertising, changed how brands spoke to a nation. From the heart of Jaipur to leading Ogilvy India, Pandey transformed creativity with ads for Fevicol, Cadbury, and political campaigns like “Ab ki baar Modi sarkar,” reflecting real people, everyday emotions, and India’s unique
Managing a marketing campaign often means shifting between separate apps for writing, design, scheduling and tracking. The process slows teams down and inflates costs. Noida-based Blinkit-AI believes the answer is not another tool, but a single system. The company, founded in 2021, has raised USD 1.2 million in seed
Garuda Aerospace, one of India’s leading drone manufacturers, announced that its brand ambassador and investor, Mahendra Singh Dhoni, has successfully completed his drone pilot training at the company’s DGCA-approved Remote Pilot Training Organisation (RPTO) in Chennai. The achievement marks a new milestone in Dhoni’s association with the
Actress and Entrepreneur Mouni Roy has been announced as the brand ambassador of Ivana Jewels, one of India’s fastest-growing lab-grown diamond jewellery brands. To mark this association, the brand has launched its first television commercial, featuring the actress. The campaign carries the message - “See it. Wear it. Believe
American sportswear brand Gant announces the appointment of Bollywood actor Shahid Kapoor as its Brand Ambassador in India. This milestone underscores Gant’s commitment to expanding its presence in one of the world’s fastest-growing fashion markets. The partnership debuts with the launch of Gant’s new campaign, “Button Up.
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Navratri is popularly known as the nine nights of celebration, worship, and playing garba. Every year, this festival brings a lot of people together in joy, tradition, and cultural pride. In 2025, several brands have also stepped into the festive mode with different Navratri advertising ideas to attract audiences in