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With the increasing number of options that are available to people on a product, competition has been on the rise since the last century. To gain an upper hand in the tussle between demand and supply, every company tries to understand the strategies of their competitors to prepare ahead of
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Surviving and thriving in the business world requires forward-thinking and innovation. Category design is a strategic approach that uses points of view to win customers and increase brand awareness. The traditional method of creating products followed by rigorous marketing doesn’t always guarantee results. If you’re looking to establish
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Tesco is one of the biggest multinational conglomerate companies in the world, that mainly focuses on grocery and general merchandise retailing. The company has its headquarters based in Welwyn Garden City, England. It is now said to be the third-largest retailer in the world if measured in terms of its
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Lenskart is an Indian online portal for eyewear, founded by Peyush Bansal in November 2010 in Delhi. The company's portfolio of products ranges from prescription glasses, contact lenses to sunglasses. Its business model is what makes the company different from others, as it bridges the gap between different touchpoints, i.
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Clubhouse has been in the limelight since its launch last year. The app has got 12 million downloads since its launch. It has been extremely popular and is growing rapidly. The popularity and the growth of social media app have led the other social media apps in the market to
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One of the most well-known rivalry in the technological industry is between Apple Inc and Microsoft Corporation. They are two of the largest companies in the world as both Apple and Microsoft have touched market capitalization value of $1.5 trillion in 2020. Both the companies have revolutionized the technological
keeping check on business competition
Almost all businesses face some sort of competition. Business Competitors should be viewed, not as a hurdle but as challenges. Your business competition may create a plethora of problems for you, but you can try to remain one step ahead of them, keep an eye on your competitor and focus