Navratri Stories
In our ninth story, we meet Siddhidhatri, the final form of the Hindu goddess Mahadevi. Siddhidhatri's name tells us about her power. "Siddhi" means having amazing abilities, and "Dhatri" means someone who gives. She is revered on the ninth day of Navaratri, where she
Navratri Stories
In our eighth story, we're talking about Mahagauri, who's an important figure in Hinduism. She's known for her special ability to make her followers' wishes come true, and she represents calmness and happiness. Just like Mahagauri's peaceful nature, we've
Navratri Stories
In our seventh story, we're talking about Kaalratri, a powerful form of the mother goddess. She's known for her strength in chasing away demons, evil spirits, and bad vibes. We've had the privilege of interacting with some amazing women entrepreneurs, who, like Kaalratri, have
Navratri Stories
As we step into our fifth Navratri story, we are embraced by the nurturing presence of Skandamata. Her name signifies her role as a caring mother figure, much like how women entrepreneurs nurture and support their teams in the business world. Inspired by Skandamata, we asked some remarkable entrepreneurs how
Navratri Stories
We are now embarking on our fourth story, guided by the inspiring presence of Goddess Kushmanda in Navratri. Goddess Kushmanda's name beautifully encapsulates her role. "Ku" means "a little," "Ushma" is like "warmth" or "energy," and "Anda&
Navratri Stories
Continuing our journey through Navratri's inspiring stories, we now explore the radiant world of Goddess Chandraghanta. On the third day of Navratri, we pay homage to this powerful goddess, depicted as a warrior with ten arms, riding a tiger, and wearing a crescent moon on her forehead. Chandraghanta
Navratri Stories
As we continue our Navratri journey, we come to the second form of the goddess, Brahmacharini. In Hindu tradition, Goddess Brahmacharini is the second incarnation of Goddess Durga. She is known for her unwavering dedication and discipline, qualities that deeply resonate with women entrepreneurs navigating unique challenges in the business
Navratri Stories
In the radiant glow of Navratri, a time when we celebrate the divine feminine energy, we find inspiration in the stories of strength, resilience, and wisdom that the nine goddesses embody. As we celebrate Navratri, let us also celebrate the empowered women entrepreneurs who, like Shailaputri, the embodiment of purity
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This article has been contributed by Divanshi Gupta, Director, The Marcom Avenue. Starting a business or growing an existing one requires marketing and branding. Like two sides of a coin, these two factors complement each other, guiding businesses towards success. Though often used interchangeably, branding and marketing are distinct forces,