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It has been a constant struggle for businesses to ensure that their products and services reach the correct consumer base. In the past few decades, with the advent of the internet and social media platforms like Facebook, Twitter, Instagram, etc., the marketing and advertising industry has changed completely. We can
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The busy lives of millennials have created a new set of challenges for businesses. From fast food to the fashion industry, brands are finding it harder than ever to capture the attention of younger consumers. Arguably, email marketing is one of the most essential tools that any business has at
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Whenever we talk about ‘Business’, the second most important word that comes to our mind has to be marketing. No business can survive without proper marketing. Communicating with the audience is what marketing is all about. To inform the audience about the business and its activities is the prime factor
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It would be awesome, if a web-based application does a marketing automation platform as well as an email marketing service to the business, in order to bring brand awareness among the targeted audiences. Different companies and professionals have been using, one such all-in-one marketing platform named ‘ Mailchimp’, which is an
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Today, writers can reach millions of people around the world by writing blogs. They can earn money by leveraging the Google and Facebook ad models. This might seem a safe option to make money but, it also restricts the creativity of the writers. Writers are not able to create a
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You must have seen emails landing in your inbox from the email addresses like "donotreply@company.com" or "no-reply@company.com". These are the no-reply emails coming from the companies that only intend to update you about something. Over the past couple of years, no-reply emails
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Your business interacts with many people regularly- visitors, current users, clients, prospects, and leads. The best way to nurture these connections is via emails. Emails are by far the most effective way to communicate. Emails are crucial for any business because they are immune to social media bans, and algorithm
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An email blast or eblast is an email message sent to a complete email list, or a big part of an email list, or many email lists simultaneously. These emails are sent to the majority of or all of the people on your mailing list, giving your email blasts a
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E-mails are one of the most common ways of circulating messages and keeping people in a loop that are utilised by brands across the world. When there is a large number of emails that are circulated from a particular IP address or email ID, chances are high that they get
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Have you heard the saying, "First impression is the last impression?" Well, this held true in the past and it holds true even today. Dressing well and staying smart grabs the onlooker's interest. The same goes in the world of business as well. So, how do
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Email marketing allows the brand to promote its products and new launches by using emails. So, if you have an online business or a blog or just own a store, and you want people to know about your new product, new offers or just your posts. Neither you are going
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While being an entrepreneur, one needs to be very much of the things that they can utilise to make their business bigger and better. The invention of the internet makes the life of an entrepreneur a little bit easier. With various facilities, it is now possible to communicate with the