Growth strategies, viral loops, user acquisition tactics, and product growth techniques.
According to a senior company official, global technology giant Lenovo hopes to treble its business in India over the next three years, relying on a booming Motorola smartphone market and "high double-digit" growth in its infrastructure and services verticals. Amar Babu, president of Lenovo Asia Pacific, thinks that
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This article has been contributed by Mr. Ritya Arora, Founder of Kura Experiences For years, marketing worked on a predictable playbook: louder ads, faster campaigns, bigger budgets and constant pressure to stay visible. But 2025 looks very different. Audience behaviour has changed faster than the industry itself, and many of
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What if we told you that you could make money by recommending your favourite apps and services to friends, without needing a business, a website, or even a huge social following? Sounds too good to be true? It’s not. In 2025, referral links are the new-age side hustle. Whether
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In this exclusive interaction with StartupTalky, Rohith Reji, Co-founder and CEO of Neokred, shares insights into the company’s growth and product innovation. He talks about user acquisition trends, the adoption of Blutic for consent management, and Neokred’s role in improving data compliance. Reji also highlights key partnerships across
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In the dynamic world of early-stage startups, data is more than just numbers—it's a crucial asset that can drive growth, inspire innovation, and provide a competitive advantage. In the world of startups, where every decision can make or break the future utilizing data can be the key
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This article has been contributed by Stuti Singh, Founder & Director, Stack PR. In an era which is completely dominated by digital platforms, the future of marketing campaigns is often linked with their ability to go viral. Content that resonates deeply and spreads rapidly is not just a chance but
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This article has been contributed by Vaibhav Kandpal, CEO & Founder, Lead Experts. Brands now approach client loyalty differently because of gamification, which turns mundane transactions into interesting experiences. Gamification is essentially adding game-like features to loyalty programs, like levels, challenges, and rewards. Customers find loyalty programs more enjoyable as
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This article has been contributed by Shilpa Kona, Senior Director of Marketing at Visionet Systems Inc. In today's fast-paced and competitive world, marketing goes beyond creativity to include strategy, data, and results. We've moved past the era of trusting our instincts or making wild guesses for
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This article has been contributed by Dr. Vikram Kumar, Founder and Managing Director, SRV Media Pvt. Ltd. The traditional method of using TV commercials and billboards by marketers is morphing into data-driven methods that concentrate on efficiency with significant outcomes. One of the most distinguished approaches in these advancements would
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This article has been contributed by Aditya Oza, CMO & Co-Founder at EMotorad. All good marketers will agree that marketing should never feel like selling. People do not like being sold to; they want to discover things that genuinely interest them and add value to their lives. This realisation is
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This article has been contributed by Mr. Amit Bansal, CEO, Solv. For the last decade, India has shown proven to have great potential as the global startup hub with emerging entrepreneurs across the country. Though the metropolitan cities of Delhi, Mumbai, and Bangalore remain to be the startup hubs, the
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Imagine a world where attracting and retaining customers is easier than ever. In today's business environment, that's exactly what referral marketing automation can offer. While word-of-mouth recommendations remain a powerful tool, managing a program manually can be a time-consuming chore. Thankfully, automation is here to revolutionize
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The term "growth hacking" applies to a broad range of growth-focused methods. It is frequently used in startups that require colossal business growth in a short time on a limited budget. Growth hacking focuses on hypothesizing, prioritizing, testing, evaluating, and scaling growth tactics. A growth hacker is a
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Many business owners around the world have discovered that the key to success is not just on the merits of the idea or quality of their product but also on their ability to attract customers. If you can't attract your customers, there With new startups being launched every