startuptalkers

Vidya Varadarajan on Performance Marketing, Google Ads Strategy, and Digital Growth

startuptalkers

Vidya Varadarajan on Performance Marketing, Google Ads Strategy, and Digital Growth

Performance marketing today requires a balance of creativity, strategy, and data-driven decision-making. Vidya Varadarajan, Director – Digital at Jacob Creative, brings this blend through her journey from copywriting to managing high-impact digital campaigns and Google Ads strategies. In this interview with StartupTalky, she shares how storytelling shaped her marketing mindset, her

By Apoorva Bajj
Sandeep Singh, Founder of Rubystone Hospitality

startuptalkers

Sandeep Singh on Rubystone Hospitality’s Asset-Light Strategy and Tech-Driven Growth Plans

In this insightful conversation, Sandeep Singh, Founder of Rubystone Hospitality, outlines how the company is building an experience-led and asset-light hotel management model in India. He explains how Rubystone focuses on end-to-end operations, asset optimisation and strong brand positioning across destinations such as Udaipur, Rishikesh, Lansdowne and Vrindavan. Singh also

By Muskaan Kapoor