This Startup is Bringing World Class E-Clinics to India
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Today a tiny fraction of Indians in large urban cities and smaller towns, cities, and villages have access to the kind of healthcare they deserve. Mr. Ayush Atul Mishra launched Tattvan in 2016 with the passion and idea to bring quality healthcare to the masses.
At Tattvan, the team strives to bridge the gap by bringing the best healthcare on earth to everyone, especially to residents of small towns and cities. They believe that for India to outgrow and develop, all its citizens must have access to the most exceptional healthcare in the world. Tattvan was founded to realize this belief into a fruitful reality.
Read this article to know all about the Tattvan E-Clinic, Startup Challenges, Founder, Growth and its success story.
Tattvan - Company Highlights
| Startup Name | Tattvan E Clinic |
|---|---|
| Headquarter | Gurugram |
| Industry | HealthTech |
| Founder | Mr. Ayush Atul Mishra |
| Founded | 2016 |
| Website | tattvan.com |
| Contact Email | feedback@tattvan.com |
Tattvan - About & How It Works?
Tattvan - Target Market Size
Tattvan - Founders & Team
Tattvan - How It All Started?
Tattvan - Name, Tagline & Logo
Tattvan - Startup Launch
Tattvan - Startup Challenges
Tattvan - Growth
Tattvan - Future Plans
Tattvan - FAQ's
Tattvan - About & How It Works?
Tattvan delivers world-class healthcare to residents of cities and towns where it is lacking. At Tattvan’s e-clinics, visitors receive medical care that is as good as the best in the world. Also, their e-clinics cost less than they do in regular hospitals and clinics. Tattvan has innovatively used existing technologies to bring the highest quality healthcare to the masses. It has succeeded in bringing together engineers and physicians to deliver unbeatable healthcare services to those lacking it.
At Tattvan e-clinics, patients are examined by leading specialists at a fraction of the cost of regular OPDs. They opened the first telemedicine clinic in Bareilly and since then, opened many more in cities across North India. Tattvan E Clinics India was included in "Silicon India's Top 10 Telemedicine Companies in India 2019".
Tattvan - Target Market Size
Globally the size of the healthcare industry is well over four trillion dollars. Developed countries own the bulk of this industry, but India has a well-established healthcare industry as well. The total size of the healthcare industry in India is well over $100 billion and expected to reach a little more than $370 billion within two years. The online pharmacy industry in India is growing rapidly. Capturing the exact size of India's healthcare industry is hard because so much of the industry is unorganized.
At roughly $100 billion, the Indian healthcare industry is among the most significant healthcare industries in the world. Telemedicine's share of this industry is small today, yet it is growing. In 2020, the telemedicine industry will grow to be approximately $32 million.
While it is an almost insignificant fraction of the entire domestic healthcare industry, telemedicine is still in its infancy. As public awareness about telemedicine grows, the industry will multiply, perhaps even exponentially. In five years, Mr. Ayush estimates the telemedicine industry will generate revenues of several hundred million dollars annually.
The Tattvan team is targeting a market whose size exceeds $100 billion. They know there is a high demand for good quality healthcare across India because except for the largest metro cities, the quality of healthcare is substandard. Concerning market share, among leading telemedicine companies, have the most significant market share.
Tattvan - Founders & Team
Mr. Ayush Atul Mishra is the founder and CEO of Tattvan.
Mr. Ayush Atul Mishra is a healthcare market researcher and a MedTech market enthusiast with a decade-long experience in healthcare research and analytics. Currently, he is the Managing Partner at Growman Research Group (GRG), one of the fastest-growing global healthcare market research firms based out of India.
Tattvan - How It All Started?
This journey began when the founder, Ayush Mishra suffered from an accident and couldn't be treated in his hometown because it lacked proper healthcare facilities. The accident and events following his injury were a wake-up call. He realized there were countless others like him suffering needlessly because they didn't have access to sound healthcare. That’s how the idea to open e-clinics in locations where existing healthcare facilities were inadequate took root.
The team consulted with a few leading players in the healthcare industry, including doctors in leading hospitals. After interacting with them, they knew that they were on to something big. These industry professionals encouraged and guided the Tattvan team, which gave them the confidence to put the plans into action. And that’s how Tattvan was born.
Rishabh Rathi
Tattvan - Name, Tagline & Logo
Tattvan comes from the Sanskrit word Tattva which means qualities in the body and in all matter which are Earth, Water, Fire, Air, and Ether.
Tattvan - Startup Launch
At Tattvan, the priority was to educate people about telemedicine. As mentioned, Tattvan opened the first telemedicine clinic in Bareilly. Since Bareilly is a tier 2 city people were unfamiliar with the concept. Hence the team marketed Tattvan using radio promotions, newspaper advertisements, and pamphlets.
The patients who could only be treated at big hospitals in Delhi needed to know that Tattvan could make their life hassle-free. Without leaving their towns, such patients could be treated by doctors practicing in renowned hospitals in Delhi. The most significant advantage was that positive word of mouth about Tattvan quickly spread. Every patient who visited Tattvan had an excellent experience and shared the same with others.
"Tattvan's success is highlighted by the superb treatment outcomes of those we treat. For example, in Bareilly, distraught parents brought their three-year-old child who had been prescribed anti-seizure medication. Because of the drugs, the child was suffering immensely. He could not engage in playful activities like other children his age. A doctor at our e-clinic requested the boy’s parents to have him undergo a few tests and scans. Once completed, the doctor realized the boy had been incorrectly diagnosed and should not take the anti-seizure medication. The doctor tapered off the boy’s medication and transformed him into a happy and active three-year-old again.", says Ayush recalling a success story.
Numerous such success stories have helped spread positive word of mouth about Tattvan. People come to Tattvan because it has earned their community’s trust.
Ashwini
Tattvan - Startup Challenges
The most challenging part of this business was shaping the perception that e-clinics are no different from traditional clinics. In many small towns and cities in India, patients expect that every visit to a doctor entails a shot. Many don't feel they have been treated unless they are injected. Patients also expect a doctor to use a stethoscope to examine them. At Tattvan e-clinics, doctors examine patients over a screen which means they don't give a shot or use a stethoscope.
Thankfully the team has successfully molded the perception of e-clinics. Today patients are being treated at its e-clinics and they know that these e-clinics are as good as or better than the best hospitals anywhere. This perceptual shift was brought about by effectively treating patients. As word of mouth about Tattvan’s successes spread rapidly, people began to trust the brand. Today Tattvan enjoys incredible goodwill wherever it has clinics.
The growth of the online doctor consultation market during the ongoing Pandemic has been tough for Tattvan E-Clinic. There has been a huge spike in the number of online consultancies during these difficult times which has been a challenging task for Tattvan and its Team.
Tattvan - Growth
Tattvan has been going from strength to strength. Tattvan is currently operating 5 telemedicine clinics in UP and Uttarakhand, 9 mobile centers in rural UP and 1 in Kabul. With over half a dozen successful e-clinics in India and abroad, Tattvan is treating patients in Afghanistan and parts of Africa. It is also making a foray into China.
According to a report by Practo, online doctor consultations have increased 500% since March 2020, as five crore Indians are now accessing online healthcare amidst the COVID-19. And, this number has increased since then which has been a major challenge to the telemedicine industry.
Arbaz Sayed
Tattvan - Future Plans
“In the future, we expect to open several dozen e-clinics across India and overseas. We believe we have the expertise and business model to bring quality healthcare to millions.” said Mr. Ayush Atul Mishra.
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Tattvan - FAQ's
What is Tattvan?
Tattvan delivers world-class healthcare to residents of cities and towns or wherever it is lacking.
What is an e-Clinic?
e-Clinic is a web-based clinic management system designed to help users manage and monitor their clinic over the day using any available device.
Who is the owner of Tattvan?
Ayush Atul Mishra is the owner of Tattvan.
What services does Tattvan provide?
Tattvan strives to bridge the gap by bringing the best healthcare on earth to everyone, especially to residents of small towns and cities.
What are some startup challenges faced by Tattvan?
The most challenging part of this business was shaping the perception that e-Clinics are no different from traditional clinics.
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