Why Tesla is getting into Restaurant Business?

Alan Joseph Alan Joseph
Jun 4, 2021 4 min read
Why Tesla is getting into Restaurant Business?

Tesla which is an Electric Vehicle manufacturing company and that is involved in other businesses such as charging stations, solar roofs, power grids, etc. has now said to enter into the restaurant business. Let’s look at the reason why Tesla would be venturing into the restaurant business.

Tesla Restaurant – Latest News
Brand Logo and Trademarks for Tesla Restaurant
Reason Tesla is Entering Restaurant industry
Future plans of Tesla Restaurant
Strategy of Tesla Restaurant
FAQ

Tesla Restaurant – Latest News

Tesla under Elon Musk has recently filed a trademark under its brand in the restaurant industry. This is considered as a sign by the Californian company to venture into the restaurant business. The company has filed an application for three new trademarks with the US Patent and the Trademark office.

The application was filed on 27 May 2021 which has not yet been approved and will be reviewed during the month of August.

Brand Logo and Trademarks for Tesla Restaurant

For the food industry, the company has plans to use its T logo design with two other iterations of the stylish Tesla logo. The company has filed the trade marks for three different categories which cover the restaurant services, self-service restaurant services, pop-up restaurant services and take-out restaurant services.

Reason Tesla is Entering Restaurant industry

One of the major reasons for Tesla to enter into the restaurant industry would be because of their charging stations. It is to be noted that, charging their Electric Vehicle would take around 20-30 minutes and people would like to grab a cup of coffee, use the washroom or have something.

This can be a step towards filling that gap in the charging stations. However, during September 2017, the Chief technology officer of Tesla had announced that Tesla has plans to start a convenience store in their supercharging stations.

In the year 2019, Elon Musk had announced that he has plans to start a retro fast-food restaurant at one of Tesla’s supercharging stations in Los Angeles. Elon Musk had tweeted saying that he was going to put an old school drive-in, roller skates and rock restaurant at one of Tesla’s new supercharging stations.

Tesla also have a supercharging station with only lounge in the Kettleman city, which is one of the busiest supercharging stations.

Tesla's Supercharging Station in Kettleman City
Tesla's Supercharging Station in Kettleman City

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Future plans of Tesla Restaurant

The year before that Tesla had opened a couple of charging stations that provided snacks and beverages for the car owners who charged in the charging stations. In the same year, an executive of Tesla who spoke at the Foodservice tech conference said that the restaurant business would make sense for the company.

However, the executive had added that the company did not have any plans to start a restaurant on its own but would want to tie up with partners who are already in the industry.


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Strategy of Tesla Restaurant

The application for the trademark signifies that the company has a different strategy and looks like the company is looking forward to creating restaurants under the brand Tesla using the same logo. Recently Elon Musk had tweeted again that he would like to open a retro restaurant at the supercharger station.

He had tweeted saying that a new supercharging station is coming to Santa Monica in California and that he’s looking forward to having 50’s diners and a 100 best movie clips played. It is to be observed that in order to start a restaurant in Santa Monica California, Tesla had applied for permits during March 2018.

Conclusion

Tesla has more than 25,000 supercharging stations around the world. However, the Tesla restaurant concept would attract a lot of attention and is expected to have a significant number of audiences. The company has a wide network and has sold a half a million cars in the year 2020.

FAQ

Why tesla is planning to get into restaurant business?

The reason Tesla might enter into the restaurant business is because of their charging stations, as charging their Electric Vehicle would take around 20-30 minutes and people would like to grab a cup of coffee, use the washroom or have something.

How many superchargers does tesla have?

Tesla has more than 25,000 supercharging stations around the world.

What type of restaurant is tesla planning?

Tesla has filed trademarks for categories of restaurant services, pop-up services, self-service restaurant services, take-out restaurant services.

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