What’s the first thing you like in any brand’s logo? It's most likely the Font. Well, brands prefer fonts that could make their logo more comprehensive as well as eye-catching. You might be wondering how they do it?
Brands choose the two or three most contrasting font designs that when combined together could make the logo more captive and the customers would get a very fancy impression. And to make this handier, there are tons of logo designers available online.
The logo is the major part of any brand or its website. It signifies the brand and makes it distinct. And with a good font, the logo becomes tremendous. And that’s why the most popular brands prefer their logo to be absolutely distinct and impressive.
However, one does not require any specific training in designing any logo or website. And on this note, most of the entrepreneurs design their logo and website by themselves. In this article, we have presented the fonts used by the biggest brands in their logo. Let’s get started!
The font took the logo of Walmart, adobe and Visa. Myriad is known to be very touching and enthusiastic and that’s why it is preferred by several brands. It is a sans serif typeface. Walmart preferred Myriad because of its artistic expression and quality. Most importantly, Myriad boots the motif.
The typography font is taken by the very popular fashion brand Tommy Hilfiger for its logo. Gill Sans does not have any small serifs in its designs. Tommy Hilfiger has used Gill Sans because of its amazing innovative outlook and the very stylish design look. Gill sans is proven to be extremely pleasing to one’s eyes.
Futura is an extremely popular font that is taken by many prominent brands such as Nike, Omega, Dolce & Gabbana and Cisco. Futura was discovered in the early 20s and because of its classic look, it became very popular among the brands. Futura is known as the classic serifless font. It brings out a very captivating, bold and modern look to the letters.
Didot is wildly famous in the fashion industry. Biggest fashion brands such as Zara, Giorgio Armani, and CBS use Didot in their logo. With its amazing circline lines, small serifs and contrast, Didot present more of a luxurious, stylish and mature outlook. According to a survey, Didot was proven to be the most expensive font.
Avenir font is chosen by the Toyota Company for its logo. It brings out a stunning and attractive outlook to the brand's logo. With Avenir font, the logo becomes more intriguing and visionary irrespective of the decade.
Avant Garde font design is most likely to be seen in shortline texts and headlines. It is a sans-serif typeface known to be very distinct and desirable. Avante Garde is used by distinguished fashion brands such as Calvin Klein and Adidas for their logo. Avant Garde is chosen because of the marvellous daunting gaze that it puts in the logo.
Bodoni was developed by the popular Italian typographer and publisher- Giambattista Bodoni. Bodoni font is chosen by Vogue and Nirvana for their logo. It gives a very contrasting and spectacular look to the logo because of its thick and thin line combination.
Bodoni was also used on the posters of the Mamma Mia musical album.
Choplin holds a very conventional Campton design. It was discovered by a famous German designer, René Bieber. Choplin is basically an inspirational design from Johnston Sans and Gill Sans fonts. Choplin is used in many assertive brand's logos. It brings out a more artistic and bold look.
Walk On was designed especially for the corporate typeface as for the fashion brand Wang & Lynch. It was developed to form a more revolutionary perspective to the bold and sensible fashion eras.
Walk On brings out a more nostalgic and ornamental appearance along with flexibility in its outlook.
Baltica font has been remarkably taken by the Winston brand because of its classic and elegant styling. It was developed in the early 50s by the team of Soviet Designers. Baltica is known for its distinguished thin and direct serifs.
The famous and bigger brands often prefer fonts that are quite distinguished with their style and design. That's why sometimes these brands slightly change the font from its original design. Because of this, brands remain distinct and customised. Brands chose the font design according to their nature in order to be appraised by the target audience.
The font reflects the brand's personality as well as character based on the typeface it has. Brand's logo connect them with customers and through this, the customer feels warm emotions towards the brand. These brands are some of the most preferred fonts in various styles. Stay tuned for more updates!
What is the most popular font for logos?
Helvetica, Proxima Nova, TT Norms Pro, FF DIN, Avenir, and Next are some of the most popular font for logos.
Which font do most companies use?
Arial, Helvetica and Verdana are some of the most common font by used by companies.
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