The Ultimate List: Top 10 Men's Grooming Brands Setting the Standard in India

In recent years, it is found that Indian men are becoming more conscious of their appearance, and due to this fact, men's grooming industries have seen a boom. Thanks to all the domestic and international brands that made their mark in the Indian market of the men’s grooming segment.

According to market research, the men's grooming market in India is expected to grow at a compound annual growth rate (CAGR) of around 10% between 2021 and 2026. The market size was estimated to be around INR 16,800 crore in 2021 and is projected to reach INR 28,000 crore by 2026.

However, choosing the best brand for grooming among many popular brands can be a daunting task, and we aim to make things easier for you. So we've put together a carefully curated top 10 best men's grooming brands in India.

Top 10 Trending Brands in Men's Grooming Range

Beardo
The Man Company
Ustraa
Bombay Shaving Company
Man Arden
Beardinator
Spruce Shave Club
LetsShave
Man Matters
Forest Essentials

Beardo

Beardo is the top brand in India in the men’s grooming range, and Hrithik Roshan is currently the brand ambassador of this brand. The company was founded in 2015 as a D-T-C brand, and initially, it was selling care products for beards only.

Beardo was born to fill the gap for urban males interested in growing their beards. Earlier not many options were made available in the Indian market.

After the expansion of the brand, Beardo started to deliver full service in the men’s grooming industry. Now, they offer everything from shaving cream to a wide array of men’s perfumes.

Within a reasonably short time, Beardo has made its mark among the best men's grooming brands in India by providing customers with top-notch products.

Top Products of Beardo:

• Beardo Beard Wash
• Beardo Beard and Hair Growth Oil
• Beardo Godfather Pro Combo

The Man Company

The Man Company was founded by Hitesh Dhingra, Bhisham Bhateja, and Parvesh Bareja. It provides a wide variety of items for men's styling, and nearly all of them are made with organic and natural components.

Ayushmann Khurrana is currently the brand ambassador of The Man Company, and the company provides a large selection of beard creams, serums, and oils. Also, their product will be worth checking out if you are equally concerned about your mustache.

The Man Company retails its products through premium salons, giant retail stores as well as through its online platform.

Top Products of The Man Company:

• The Man Company Summer Skin Care Pack
• The Man Company Activated Charcoal Face Wash
• The Man Company Green Tea Foaming Face Wash with Neem

Ustraa

The company was established in 2015, in Delhi, India. Currently, Ustraa is among the top Indian men's grooming brands and growing day by day. Siddhant Chaturvedi has been appointed as the company's brand ambassador.

Ustraa works with the aim of providing the best grooming experiences to its customers in such a way that it can boost their morale and can provide them a chance to express their personality better.  

You can see on their official website that their products are best suited for 'happy unmarried' men, but it’s not true. Every man can find a grooming product of their choice on this platform, whether he is unmarried or married.

Top Products of Ustraa:

• Ustraa Hair Growth Vitalizer
• Ustraa Beard Growth Oil
• Ustraa Base Camp Cologne

Bombay Shaving Company

Shantanu Deshpande founded the Bombay Shaving Company in 2015 with three other people named Deepu Panicker, Raunak Munot, and Rohit Jaiswal, and currently, it has taken a good position in the men’s grooming industry. Bombay Shaving Company has brought a new revolution in shaving.

If you are looking forward to experiencing something new in regular shaving, use the Charcoal Shaving Foam by Bombay Shaving Company. Besides that, Fitkari aftershave gel can also replace old aftershave to give you a soothing experience.

Bombay Shaving Company works with a mission of providing the best grooming experiences to their customers powered by superfoods without any space for compromises.

Currently, the brand provides a wide range of men's grooming products, including kits, haircare, trimmers, perfumes, skincare, and beard care. Ravichandran Ashwin is currently the brand ambassador of the Bombay Shaving Company.

Top Products of Bombay Shaving Company:

• Bombay Shaving Company Beard Oil for Men
• Bombay Shaving Company Dexter Razor for Men
• Bombay Shaving Company Silver Men’s Razor

Man Arden

Man Arden's owner is Sahil Mehta, and it has become a reputable brand in the country that offers distinctive grooming and style necessities. Man Arden works tirelessly to raise standards in the grooming market. It has introduced items in numerous grooming categories, such as hair care, face care, and beard care.

Man Arden works to provide a range of products that can meet the daily grooming necessity of a modern-day evolved man. They promote the use of male skincare and grooming products for their need to celebrate who they are by using natural, safe, and skin-friendly ingredients.

The company offers products aimed at contemporary Indian men wanting to groom themselves and care for themselves. All of their products contain natural ingredients and are safe for the skin.

Top Products of Man Arden:

• Man Arden 7x Beard Oil
• Man Arden Hair Fiber Wax
• Man Arden Hydrating Face Cream

Beardinator

Beardinator was founded in 2020. The brand is an absolute solution for any bearded man who is looking for beard growth. The company has a full line of specially formulated oils (such as anti-graying and daily growth) and grooming sets that include trimmers, but it's their Root Biotech formulation that sets them apart, making them indispensable to beard groomers.

Beardinator promotes the growth and healthy style of the beard through its products that are made with natural and safe ingredients.

The company is currently offering Beard Oil, Beard Softener, Pocket Beard Brush, Beard Scrub, and Beard Oil Beard Wash.

Top Products of Beardinator:

• Beardinator Advanced Beard Growth Oil for Men
• Beardinator 3-Step Advanced Beard Growth Kit
• Beardinator Basic Beard Growth Kit

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Spruce Shave Club

The Spruce Shave Club is also ranked among India's top grooming brands. They offer premium products to make your shaving experience amazing, and all their products contain natural components.

The company has a wide range of men’s grooming products from dry shaving to wet shaving, especially wet. They are committed to providing luxurious and natural shaving experiences to every man in the nation.

The brand Spruce Shave Club was started with the goal of helping Indian men throughout the country by reinventing the way they shave and also providing a range of products for their style.

As a result of their innovative products, shaving is turning into a pleasant and effortless part of men's morning routine.

Top Products of Spruce Shave Club:

• Spruce Shave Club Natural Shaving Gel
• Spruce Shave Club Moisturizing Face Cream
• Spruce Shave Club Face Cream

LetsShave

LetsShave.com was founded and is led by Sidharth S Oberoi, it is an Indian grooming startup founded in Nov’ 2015. At LetsShave, you get the best razors and a great selection of men's grooming products at affordable prices. They offer you a variety of products that will make shaving a pleasure.

LetsShave has its base on the attitude of "Let's do it". Originally it was started on the root of shaving but has gradually expanded into the network of grooming products. They manufacture high-quality everyday grooming products for men and women through their innovative techniques.

When it comes to a clean and precise shave without causing any damage to the face, this is an excellent choice. With their razors, you can achieve the best shave possible through Korean technology.

Their store has excellent shaving and grooming products for men that will help them gain a clean and comfortable shave.

Top Products of LetsShave:

• LetsShave Pro 3 Manual Shaving Razor for Men
• LetsShave Pro 6 Advance Manual Shaving Razor for Men, Trial Kit
• LetsShave Beard, Body, and Head Trimmer

Man Matters

The CEO of Man Matters is Revant Bhate and Dhyanesh Shah (Co-Founder). Mumbai-based Man Matters has been revolutionizing health and wellness for men for years.

Man Matters focuses exclusively on the grooming of men in a world where every product is made with men's needs in mind.

The company is situated in Mumbai, Maharashtra, and was established in 2019.  The Man Matters company is much more than a grooming brand for men, as they offer consultations and treatments for skin, hair, sleep, hygiene, and sexual health too.

Top Products of Man Matters:

• Vegan Plant Protein Powder
• Man Pattern Baldness Intermediate Kit
• Anti Hair-Fall DHT Blocker Shampoo

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Forest Essentials

Forest Essentials combines western aesthetics with ancient Ayurvedic rituals. The brand produces a variety of high-quality skincare products using ingredients and techniques that date back thousands of years.

Forest Essentials is an authentic brand known to combine products defining different principles of purity, beauty, and serenity. Forest Essentials work on the value of providing a sensorial experience and pleasure of usage through its products.

This company offers a wide range of men's skincare products. For men, it offers shaving creams, aftershaves, and skin care products.

Top Products of Forest Essentials:

• Forest Essentials Shaving Cream Sandalwood and Orange Peel
• Forest Essentials After Shave Spray Sandalwood
• Forest Essentials Facial Cleanser Sandalwood and Orange Peel

Conclusion

Since men began grooming themselves, fashion has been flooded with their stunning appearance. Perfect grooming products have become an essential part of life, ensuring you do not lose touch during important situations.

So, we've included the top 10 best men's grooming brands in India. In addition to meeting your requirements, they provide you with a sense of beauty and reassurance.

FAQs

Which is the best brand for men's skincare in India?

Some of the best brands for men's skincare in India are Garnier Men, Nivea Men, Beardo, etc.

Which brand is like Beardo?

Some of the best alternatives to Beardo are The Man Company, Nykaa, Mamaearth, etc.

How much do men spend on grooming?

On average, a man spends $29/month on grooming products as per the report published by Quick-qa.

Is Beardo a Chinese company?

No, Beardo is an Indian company with its headquarters placed in Ahemadabad, India.