How will Atmanirbhar Digital India Foundation benefit startups

Alan Joseph Alan Joseph
Mar 23, 2021 3 min read
How will Atmanirbhar Digital India Foundation benefit startups

Atmanirbhar Digital India Foundation (ADIF) is a body formed by a group of Indian investors and startup founders. They have joined hands together to set up a new alliance.

This body is also expected to in the creation of sustainable development and growth in the digital economy in the country by interacting with the government and regulators on the policy framework that is required.

The main objective of the Atmanirbhar Digital India Foundation is to join together and break the dominance of foreign internet giants like Google.

Reason for Atmanirbhar Digital India Foundation
Focus of Atmanirbhar Digital India Foundation
Members of Atmanirbhar Digital India Foundation
Plans of Atmanirbhar Digital India Foundation
FAQ

Reason for Atmanirbhar Digital India Foundation

The body was set up when the Indian startups were dissatisfied and were against the new billing policy of Google. According to the new policy, Google has made it mandatory for Indian developers who use Google Play to pay 30% commission for every in-app purchase.

This had led to a debate in the Indian Technology ecosystem. Several Indian founders have accused Google saying that it was abusing its dominance in the market.

Focus of Atmanirbhar Digital India Foundation

In a statement from the committee of Atmanirbhar Digital India Foundation (ADIF), it has said that the association will concentrate and will be committed towards building a technology ecosystem that will be open, fair, neutral, and self-reliant.

Atmanirbhar Digital India Foundation (ADIF) as a representative body for the Indian technological startups will also ensure the growth and development of the digital economy of the country.

The body will focus on including all the technology companies and building a sustainable economy for providing solutions in the country that can also be used globally.

Members of Atmanirbhar Digital India Foundation

The body mainly has individuals who are Indian startup owners or investors. The members of the association include Ajay Data who is the Managing Director of Data Group of Industries, Ritesh Mallik who is the Founder at Innov8 Coworking, Sairee Chahal who is the Founder & CEO of SHEROES, Snehil Khanor who is the Co-founder and CEO of TrulyMadly.

Ajay Data
Ajay Data

The body also includes Anand Lunia who is the Founding Partner of India Quotient, Amit Sinha who is the Co-Founder - Unnati. Shailesh Vikram Singh who is the Managing Partner of Massive Fund, Murugavel Janakiraman who is the Founder and CEO of Matrimony.com.

Ajay Data, the Secretary-General of ADIF has said that, ADIF’s main aim is to help the Indian Technological companies in building a sustainable and favorable business environment.

Plans of Atmanirbhar Digital India Foundation

ADIF has plans to work together with Indian and Global research experts. Their focus is to understand the possibility for the growth of Indian technological startups.

Barriers

They are also focusing on empowering the ecosystem by trying to remove the barriers and difficulties faced by the Indian technological startups at the entry-level. This will help the Indian companies to grow, expand, develop and become self-sustainable.

Membership

ADIF is also planning to open in the top 25 cities in the coming months. They are also focusing on increasing their membership in Tier-I and Tier-II cities. They also plan to cover the rest of the Indian towns.

Policies

The organization is working towards assisting in the creation of policies with the regulators thinking about the future and being able to do business in an easier way. They aim to make India as the top destination for capital and innovation. Atmanirbhar Digital India Foundation has said that they would want to become the voice of entrepreneurs in respect to the policymakers and regulators.

Knowledge hub

Atmanirbhar Digital India Foundation is expected to create a knowledge hub and a central location in which the resources for building digital products and services will be stored. They expect more than 1,000 members to join their trust.

FAQ

Who are the members of Atmanirbhar Digital India Foundation?

The members include Murugavel Janakiraman of Bharat Matrimony, Snehil Khanor of TrulyMadly, Dr Ritesh Mallik of Innov8 Coworking and Sairee Chahal of SHEROES, among others.

What is the focus of Atmanirbhar Digital India Foundation?

The focus of Atmanirbhar Digital India Foundation is to build an association that will concentrate and will be committed towards building a technology ecosystem that will be open, fair, neutral, and self-reliant.

Why was Atmanirbhar Digital India Foundation founded?

Indian startups were against the new billing policy of Google. According to policy Indian developers who use Google Play to pay 30% commission for every in-app purchase.

Conclusion

A fully foreign-dominated organization that does not have an Indian in their decision-making process will not be part of Atmanirbhar Digital India Foundation. The organization has been set up as a trust and will concentrate on entry-level Indian Technology companies.

However, they are yet to be finalized with certain definitions. They are planning to start the onboarding soon. ADIF has said that there will be elections soon in order to appoint formal positions in the Trust.

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