Aura: All-In-One Digital Threat Protection Platform

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Cybersecurity has become a crucial part of our daily lives, whether a person is scrolling through social media at his home or connecting to public WiFi hotspots. Due to cloud services and global connectivity, cyber threats can come from anywhere, anytime. Therefore, protecting personal systems, networks, and accounts is essential.

You can find several cybersecurity tools and software to protect businesses against cyberattacks, but there are limited solutions for individuals. It's when Aura came to the rescue. It is a US-based technology company offering individuals and families all-in-one digital threat protection solutions.

This article will help you uncover everything about Aura, from its startup story, founder, and mission to its business and revenue model, funding, and plan.

Aura – Company Highlights

Aura – About
Aura – Industry
Aura – Founders and Team
Aura – Startup Story
Aura – Mission and Vision
Aura – Business Model
Aura – Revenue Model
Aura – Products and Services
Aura – Challenges Faced
Aura – Funding and Investors
Aura – Mergers and Acquisitions
Aura – Growth
Aura – Partners
Aura – Awards and Achievements
Aura – Competitors
Aura – Future Plan

Aura – About

Previously known as Affinity Solutions, Aura is a developer of digital security software designed to protect privacy and prevent identity theft. Its all-in-one intelligent safety solution manages and protects against the risks related to personal information, enabling the entire family to manage its cybersecurity needs easily and effectively. More than 1.7 million customers trust the company's offerings.

Aura – Industry

Aura caters to the cyber security industry, whose market size was estimated at USD 153.65 billion in 2022. The market can grow $424.97 billion by 2030 with a CAGR of 13.8% during 2023-30.

With robust cybersecurity software and solutions, individuals and companies can protect their systems, programs, and network from digital attacks. The Covid-19 pandemic significantly boosted the need for security solutions across government and healthcare sectors, which resulted in market growth.

Due to rising technological advancement and the usage of digital channels and e-commerce platforms, the need for robust digital security solutions is increasing, creating expansion opportunities for key industry players. In addition to Aura, Cisco Systems, Inc., IBM Corporation, Fortinet, Inc., Microsoft Corporation, and ProofPoint, Inc. are leading the cybersecurity market.

Aura – Founders and Team

Hari Ravichandran is the founder of Aura. He studied B.S. in Computer Engineering from Mississippi State University, Electrical Engineering from Stanford University, and went to The Warton School for MBA.

In addition to Aura, he founded Endurance International Group and Jump Ventures. Currently, Hari is the CEO of Aura and Jump Ventures.

Aura's team comprises over 660 employees with profound experiences in identity, privacy, and security.

Aura – Startup Story

Aura was founded by Hari Ravichandran in 2017. Ravi was surprised when he learned his credit information was stolen in 2014. As a result, he invested a lot of time in finding out what can he do. During his research, he learned that digital security was a significant problem with no effective solution. The products that were available for help were expensive, confusing, and difficult to use. But the most critical concern was that no product could offer him all the required solutions.

It was when he was inspired to establish a company that assures people of a safe online experience. In December 2017, iSubscribed was formed to simplify online security. The company launched Intrusta antivirus and acquired Intersections Inc and Identity Guard in 2018. It was in July 2019 that iSubscribed and Intersections Inc. was renamed to a combined business entity Aura.

In 2022, the company added automatic password change and integrated parental controls into its intelligent safety platform. Currently, the company is serving more than a million members worldwide.

Aura – Mission and Vision

Aura's mission is to create a safer internet for everyone. The company is working on enabling people to live with the assurance that their identity, devices, and online accounts will remain safe, protected, and private, no matter where they go. It is dedicated to making comprehensive digital security that is accessible to all.

Aura – Business Model

Aura offers identity theft protection tools preventing clients' data from being hacked and protecting against identity theft. The individual's data is monitored for financial transactions, social security, personal data, home title, and criminal and court activity.

Moreover, Aura keeps tabs on data brokers and the dark web. The software watches for suspicious activities in clients' bank, retirement, or other financial accounts. A person can access multiple features, like credit lock, lost wallet, monthly and annual credit bureau reports, etc.

Aura – Revenue Model

Aura's all plans come with $1 million insurance and 24/7 customer support. The company offers three plans- Family, Couple, and Individual, for a 14-day free trial. Below is the pricing of all three plans-

The Importance of Cyber Security Software for companies

Cybersecurity is critical because it guards all types of data against theft and loss. Sensitive data, protected health information (PHI), personally identifiable information (PII), personal information, data, intellectual property, and governmental and industry information systems all fall under thi…

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Aura – Products and Services

Aura offers a wide range of digital security features, including:

• Financial Fraud Protection
• Antivirus
• Identity Theft Protection
• VPN & Online Privacy
• Identity Theft Protection
• Password Manager
• Spam Call Protection
• Parental Controls & Safe Gaming

Aura – Challenges Faced

The dot-com crash in 2000 was the biggest challenge for Aura. An advertising-based model subsidized the company's business. And when the crash hit, many advertisers pulled back and caused a significant revenue downfall. Moreover, Aura lost a lot of its funding.

Aura – Funding and Investors

With 4 funding rounds, Aura raised a total of $500.7 million. The company conducted the latest funding round - Series F Round on October 19, 2021, and raised $200 million. 6 investors back Aura, of which Accel, Madrone Capital Partners, Warburg Pincus, WndrCo, and General Catalyst are the main ones.

Aura – Mergers and Acquisitions

Aura acquired 2 companies, including Circle Media, on December 9, 2021, and Pango on July 7, 2020.

Aura – Growth

By solving more than 150,000 Identity Fraud cases, Aura's annual revenue in 2022 grew from $220 million in 2021 to $300 million per year. Its post-money valuation stood at $2.5 billion in 2022. Employee count increased by -16%, and the monthly web growth rate is -19.27% with 2,290,488 visits.

Aura – Partners

Aura partners with several industries, including employee benefits, technology providers, auto dealerships, professional associations, insurance agents, and retailers. Below listed are some of its partners:

• Blue Star Families New England
• Kidas
• Robert Downey Jr.
• Cyversity
• Cyber-Seniors
• Timberwolves
• DonorsChoose.org

Aura – Awards and Achievements

Some of the awards Aura is honored with are as follows:

• Has been named a 'Mom's Choice Awards' Gold Recipient for family-friendly apps and software.
• Won' Best in Business Award' in the Security Category by Inc. Magazines 2022.

Aura – Competitors

Aura's top competitors are listed below:

• Kape Technologies
• Identity Force
• Allure Security
• LifeLock
• CPP Group
• Identity Guard
• Safe Shepherd
• Keeper Password Manager

Aura – Future Plan

Aura plans to establish itself as a carbon-neutral company by the end of 2023.

FAQs

What does Aura do?

Aura is a developer of digital security software designed to protect privacy and prevent identity theft. Its all-in-one intelligent safety solution manages and protects against the risks related to personal information, enabling the entire family to manage its cybersecurity needs easily and effectively.

Who is the founder of Aura?

Aura was founded by Hari Ravichandran in 2017.

Who are the main competitors of Aura?

Aura's top competitors are listed below:

• Kape Technologies
• Identity Force
• Allure Security
• LifeLock
• CPP Group
• Identity Guard
• Safe Shepherd
• Keeper Password Manager