Autofurnish- An e-Commerce Site for Best Quality Car Accessories

Accessories not only enhance the looks of your vehicle but also increases its efficiency  in many ways. There are different types of accessories, some that make your drive comfortable, some that protect your vehicle, some that keep your car clean and some to handle emergencies. In short, your dream car is incomplete without the various accessories that come with it. With an increase in the number of cars and a growing trend of personalization of cars, the demand for car accessories is fast increasing. To meet this demand, Autofurnish, a New Delhi based startup is providing the best quality accessories for cars and two-wheelers online.

Startup Name Autofurnish
Headquarter New Delhi
Founders Puneet Arora & Rupal Wadhwa
Sector Automobile Accessories
Founded 2012
Parent Organization Autofurnish Trading Pvt. Ltd.

About Autofurnish
Auto Accessories Industry in India
Autofurnish Founders and Team
How was Autofurnish Started
Autofurnish - Name, Tagline and Logo
What is Autofurnish
Autofurnish - Business Model and How it works
Autofurnish - Funding and Investors
Autofurnish - User Acquisition
Autofurnish - Startup Challenges
Autofurnish - Competitors
Autofurnish - Awards
Autofurnish - Growth

About Autofurnish

Autofurnish offers premium auto accessories to auto lovers right from the comfort of their home. At Autofurnish, one will get an extensive range of Automobile accessories at affordable price and convenience. Besides manufacturing, the company is engaged in trading, exporting and supplying a qualitative array of automobile parts. Being a renowned manufacturer and wholesaler, the company offers all types of car and bike accessories primarily for all cars and bikes at wholesale rates.

Autofurnish strives to keep delighting its consumers with high quality automobile accessories at reasonable price.

We offer extensive range of premium quality automobile accessories at affordable price and convenient delivery at their home. Also, Autofurnish’s products come at wholesale price direct from manufacturer to consumers thereby cutting down the intermediary cost.
About Autofurnish

Auto Accessories Industry in India

The Indian automotive aftermarket is expected to touch Rs 75000 crore by 2020.

Speaking about the car accessories Industry in India, Autofurnish co-founder Puneet Arora said, “There is a revolution in all industries. But Car Accessories is still predominantly an informal and unorganized Sector in India. In India alone, it is nearly a billion-dollar market (both, organized and unorganized), which is only slated to grow as the Indian auto industry shifts into top gear. With an average growth rate at 20-25 percent year-on-year, there is a remarkable scope for bringing in order and improvements.  With the traditional face of this sector going in for a gradual makeover with the introduction of online car accessories, this market is slowly getting more organized”.

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Autofurnish Founders and Team

Puneet Arora and Rupal Wadhwa founded Autofurnish in the year 2012.

Puneet Arora is the CEO of Autofurnish. Puneet has 16+ years of technical managerial experience in product and project management, engagement handling, client relationship, corporate training, people management and software development. He is an alumnus of IIM Bangalore.

Puneet is a computer science graduate, and also a certified project management professional and a Microsoft certified IT professional and technology specialist. Prior to Autofurnish, Puneet worked with many reputed organizations in India and abroad. He has been a part of  Convalida Technologies Pvt Ltd.,  Birlasoft India Ltd., Polaris Software Lab Ltd., Solidcore Systems inc., RSystems International Ltd. and vCustomer India Pvt. Ltd.

Rupal Wadhwa a Bachelor of Commerce by education, Rupal has 12+ years of experience in core automobile accessories manufacturing and facilities operations, supplier quality assurance, product quality assurance, logistics planning and strategy.

Another key member of Autofurnish team is Chakit Khattar. Chakit Khattar is the Director of Autofurnish. Chakit holds an MBA degree in International Business and has over 10 years of experience in the field of sales and marketing. Prior to Autofurnish Chakit has worked with companies like Letsbuy.com, Naaptol and Intex Internet Solutions Pvt. Ltd.

Team’s core belief is Honesty; which is one of the values that Autofurnish is built on. We started in 2012 with an honest attempt to create a trustworthy brand – and now, we are making an honest attempt to keep it that way.

How was Autofurnish Started

Autofurnish was born to offer innovative, quality products that are inspired by consumer needs, research-based, and are internally manufactured. Puneet got the inspiration to be an entrepreneur through a startup during his studies in IIM Bangalore. Puneet and Rupal came together in 2012 and decided to start an online portal to sell Automobile accessories.

"I had an IT background and Rupal comes from an auto accessories family business. It was a perfect fusion of technical & functional knowledge, which is a crucial pillar for an e-Commerce portal". said Puneet.

They started listings and selling automobile accessories products on various market places and by 2014 end, they were achieving good sales numbers . Autofurnish started its own manufacturing unit in 2015 with an aim to offer innovative and best quality auto accessories at an affordable price.

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Puneet narrates the interesting story behind the name Autofurnish-

“As I was in the technical field I have seen e-commerce from inception so I have seen many websites which usually have an attractive names so when I decided to start my company which is related to car care and its styling , I was just discussing the same with family and many names come around but I was not happy with any and then I remember it was around Diwali when my wife just said that “lets furnish our home with new furniture this time and the same clicked my mind that why not keep a name which has Auto and something related to decorate so from there Autofurnish came”.

Autofurnish tagline is “STYLE YOUR DRIVE” The tagline is self-explanatory, as Autofurnish styles your car, bike or any ride.

Autofurnish Logo

What is Autofurnish

Autofurnish has a vision of revolutionizing the conventional auto accessories market by offering new innovative products. Autofurnish products are available both online and offline. Products offered by Autofurnish are-

  1. Car Interiors
    Car Seat Covers
    Car FootMats
    Car Organizers
    Dashboard Accessories
    Car Sunshades
    Car Perfumes & Few More
  2. Car Exteriors
    Car Body Covers
    Car Wipers
    Car Lights
    Car Horns
    Car Parking Sensors
    Car Sill Plates & Few More
  3. Car Care & Styling
    Car Polishes
    Car Shampoo & Wipes
    Car Dusters
    Car Tire Inflators
    Car Vacuum Cleaners
    Car Key Covers & Few More
  4. Bike Accessories
    Bike Body Covers
    Riding Gears
    Face Masks
    Rain Suits
    Bike Locks
    Tire Marker & Few More

Some USPs of Autofurnish are-

  1. It is an M2C (Manufacturer to Consumer/Customer), which cuts down intermediate dealers and provides best quality products to end consumer at the lowest possible price.
  2. Autofurnish is a technology-driven company. All its products are available online as well as offline.
  3. Autofurnish products are of high quality, durable and cost-effective.  Funding Autofurnish has not raised any funds to date.  
In India Car is more of a luxurious product than an essential product. People do compromise on some factors to achieve others. So most of the features they may have compromised while choosing their new vehicle and its model, they try to fulfill those at after-market.  From the past many years, the conventional auto accessories market was offering the car accessories which they had. Not much innovation has had happened in this domain.

Autofurnish - Business Model and How it works

Autofurnish is a Manufacturer to Consumer (M2C) company. It has manufacturing units in New Delhi, and warehouse in New Delhi as well as Georgia(USA). The products are sold by Autofurnish through its own website and app, 5 online marketplaces and through over 35 stockists and distributors PAN India.

How Autofurnish Works

Autofurnish - Funding and Investors

Autofurnish has not raised any funds till date.

Autofurnish - User Acquisition

Autofurnish launched its new products on Amazon, Flipkart and other market places to build up their sales numbers. Once its products started receiving good traction on these marketplaces, traffic automatically started flowing to its website.  

“We are a self-funded company, and for the same reason, we grew gradually through earn and invest model. Initially, we made our sales by list and sell our products on multiple marketplaces. Being an eCommerce business online digital marketing was the most obvious and successful channel. We planned and executed organic and inorganic digital marketing strategies in balance” Puneet says while explaining the business model.

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Autofurnish - Startup Challenges

Starting any business is always challenging. There were people who did not validate the idea of selling auto accessories online, and the founders had to face criticism for the same.

“In the beginning when we floated the idea among our friends, family and conventional auto accessories dealer, we faced criticism, because no one bought the idea of selling Auto Accessories online” Puneet recalls.

Another major challenge that the Autofurnish team had was to cater to the needs of the customers efficiently.  Autofurnish developed an in-house customized eCommerce centric ERP “MarketPlaceSDIM”. This proprietary copyrighted software was developed in order to control and monitor each stage of product order life-cycle. The software helped the Autofurnish team to manage multi-level and Just-in-time (JIT) inventory across multiple marketplaces.  

Autofurnish - Competitors

Some competitors of Autofurnish present online are Elegant Auto Retail, Auto Trends, my TVS Accessories and Boodmo.

Offline, some of the major competitors of Autofurnish are, Autoform, Elegant, Prevento and Polco.

Autofurnish Competitors(Offline)

Autofurnish - Awards

Autofurnish won FlipStar Award from Flipkart in 2015 and 2014.          

Autofurnish - Growth

Autofurnish manufactures high-quality products ranging from interiors and exteriors for 250+ cars and 100+ motorbike models. Some growth milestones achieved by the company are-

  • Autofurnish receives over 2000 orders per day and 1800 orders come from the online channel and the remaining 200 from the offline route.
  • The company also provides services from a mobile application that registers 100 plus orders in a day.
  • Autofurnish has tie-ups with Autoportal, CouponDunia, Paytm and Naaptol to retail products.
  • Autofurnish has spread its wings far and wide across the country now. The company has 1 warehouse in U.S.A & a production unit in China.
  • Has 35+ stockists and distributors across 28+ cities in India.    
Our vision is to become most admired brand by our customers, employees, business partners for the experience and value they enjoy for being with us. At Autofurnish, our bottom line isn't just about money. It's about the people we do business with -- our customers, coworkers and contractors.
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About Chayanika Goswami

Chayanika is an MBA in Finance and a trained Digital Marketer. SEO and content writing are her hobbies turned profession. She is a rover. In her free time, she loves traveling and cracking jokes.