Caliverse - Creating Calisthenics Fitness and Social Networking App

Caliverse is a calisthenics fitness app that provides more than 200 exercises with professional videos and descriptions. Users have free access to more than 70 professionally made workouts and more than 10 workout plans. Of course, tracking progress, competing with other users, and participating in a live workout session with coaches. This all is available in the app.

Read this article to know more about Caliverse, app, Calisthenics, Bodyweight Workout, Calisthenics App, Fitness App, services, founder, business model, revenue, wiki, and future plans.

Caliverse - Company Highlights

Startup Name Caliverse
Headquarter Riga, Latvia
Sector Health & Fitness
Founder Daniels Pitkevics
Founded 2019
Website caliverse.app
Contact info@caliverse.app

About Caliverse and How it Works
Caliverse - Target Market Size
How was Caliverse Started?
Caliverse - Product/Services
Founders of Caliverse and team
Caliverse - Name, Tagline, and Logo
Caliverse - Business Model and Revenue Model
Caliverse - Startup Launch
Caliverse - User Acquisition and Growth
Caliverse - Startup Challenges
Caliverse - Future Plans


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About Caliverse and How it Works

Caliverse is a calisthenics fitness app that provides more than 200 exercises with professional videos and descriptions. Users have free access to more than 70 professionally made workouts and more than 10 workout plans. Of course, tracking progress, competing with other users, and participating in live workout sessions with coaches. This all is available in Caliverse.

Caliverse Features
Caliverse Features

Caliverse is working together with the largest calisthenics community in the UK - United Calisthenics Group - and together the big goal is to make calisthenics more popular and accessible to everyone. The company believes that lack of knowledge is the biggest problem in calisthenics and Caliverse is here to fix this.

Caliverse - Target Market Size

Caliverse is in health and fitness industry which is huge - more and more people are starting to do some sports activities because their everyday life requires to sit in the office for the whole day. Hundreds of millions of people are willing to work out on a daily basis. And it is targeting some part of this user base.

One of the biggest calisthenics mobile app - Freeletics - has more than 20 million users. And of course, there are many other calisthenics apps out there. My guesstimate is that the calisthenics industry has more than 100 million users. And this market size is big enough to work hard.

Calisthenics and fitness, in general, are not going anywhere - people will do sports more and more. At the moment this is a suggestion to do but it might become a mandatory thing told by doctors if people want to keep their body healthy in upcoming years.


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How was Caliverse Started?

Daniels Pitkevics, the founder of Caliverse, started doing calisthenics a few years but was jumping on and off training - couldn’t really get into the right routine, didn’t knew much about calisthenics in general and couldn’t find the right information source which he really enjoyed using. Tried out many different calisthenics apps, like, Freeletics, Calisteniapp, MadBarz but no one was perfect for him. And since he is a programmer himself, he just thought - "why I am not making an app that suits my needs myself?"

So Daniels started working on the app. In a random coincidence, he met United Calisthenics Group who helped him with making content, and at that point he understood that it is actually doable. So, half a year later, Caliverse was released. And now, when the team is celebrating it's 1st birthday, they have got really far and that is only because of the great people in the company.

Caliverse - Product/Services

Caliverse teaches users how to do proper calisthenics training - how to perform each exercise, how to structure a workout, and workout plan. Live workout sessions help users to learn from professional coaches all around the world and of course to have someone if they are doing the exercise correctly.

Caliverse - App
Caliverse - App
"Our biggest focus is to give users this feeling that they always have a person to contact in case of questions - these persons are Caliverse coaches. No other calisthenics app out there does that. And we are doing it for free", says Daniels Pitkevics, CEO of Caliverse.

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Founder of Caliverse and team

Caliverse initially was made by only Daniels Pitkevics. The content was given by his friends - United Calisthenics Group. It was like that for around for 6 months before it was released and 8-9 months after.

Caliverse - Team
Caliverse - Team

Then, when Caliverse started to grow bigger, more than 10 000 users were using it, he was in a way required to find a person that can help hi, more than providing content and of course, a person who could help him to take the company to the next level.

So, meet Cambo, a friend of the founder, part of the United Calisthenics Group, and a professional athlete and coach. He is a big help with content, ideas, social media, business, and user support. Having Cambo on board was one of the best decisions.

But of course, there are many people involved. Woj, coach, and owner of his own gym - Calisthenics Basingstoke - does a great job running weekly handstand series, promoting Caliverse, and coming up with some super cool ideas on how to make it even better. And others - Paddy, Eddie, Danny, Ibby, Ali, Sherman, Ben, Jacob, Aaron - they all have participated in making Caliverse what it is now.

"I knew that I want to make an app that is accessible to everyone in this universe so after some hard time thinking the name, when I was trying to fall asleep I came up with this name - Caliverse. Calisthenics for the whole universe", says Daniels about selecting the name for the app.
Caliverse Logo
Caliverse Logo

Caliverse - Business Model and Revenue Model

At the moment everything is free and without ads - even live workout sessions with coaches. Monetization part is what the team is thinking of but nothing to announce public yet.


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Caliverse - Startup Launch

Getting the first 100 users was sort of easy - friends, family, people that were targeted by United Calisthenics Group. That basically covered first 100 users.

Caliverse - User Acquisition and Growth

The company hasn’t basically spent anything on marketing. There are some random test ads for $10 that basically did nothing. A few giveaways that also didn’t attract many users. It was hard work by making new features, being active on social media, and open to every question users have.

There have been 3 biggest jumps in users -

  • First was when Calisthenics 101 wrote a blog article that included a review on the most popular calisthenics apps and had Caliverse there.
  • The second was due to COVID-19 pandemic - it made everyone be at home without any gym access so people were searching for ways to workout at home and Caliverse is offering exactly that.
  • The third jump was quite recent and it is a big one but Daniels still have no idea why it happened :)

Caliverse - Startup Challenges

Most challenging is time planning - Daniels work full-time, He has a wife that he wants to spend time with, he is doing workouts at least several times per week and has to find the time to build Caliverse. But it can be done.

"Now, I really can tell that there is no such thing as 'I don’t have time for that'. People don’t have time only for things they don’t really want to do. If there is a will, there is a way", says developer Daniels.

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Caliverse - Future Plans

It is Caliverse's 1st birthday on July 17 so the team was gathering some statistics. One of the most impressive - more than a million push-ups have been done through the app. It now has approximately 20,000 users, several thousand users are using it every week. Only 8 countries in the world are not using Caliverse, so it has covered basically every place.

The goal for this year is to have 100,000 users. Of course, the plan is to introduce some features that might bring some income - this is crucial if the team wants to make Caliverse a world-class fitness app because everything costs - designers, programmers, marketing, etc.

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About Rishabh Rathi

Pre-Final Year Computer Science Undergrad and a freelancer.
  • Nagpur
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