Powerful ECommerce Link Building: 20 Free & Paid Techniques

Powerful ECommerce Link Building: 20 Free & Paid Techniques
Powerful E-commerce Link Building

Link building is a strategic way to acquire external links from other websites to your online store. Search engines view these backlinks as virtual approvals, notifying that your eCommerce website is a reputable and authoritative source.

The primary goal of eCommerce link building is to improve the site's visibility in search engine results, ultimately driving organic traffic and potential customers.

When it comes to eCommerce, link building is all about connections with high-quality, relevant websites. A variety of sources can provide these connections, including product reviews, industry publications, blogs, and social media.

But before that, you need to know what type of eCommerce links you need to work on.

Different Types of Links in ECommerce?
Powerful Link-building Techniques for ECommerce

  1. Identify Your Niche and Engage
  2. Use Multimedia Elements
  3. Interactive Product Demos
  4. BTS (Behind-the-Scenes)
  5. Interactive Buying Guides
  6. Virtual Events
  7. AI-Shopping Assistant
  8. Customizable Product Configurators
  9. Influencer Testimonials
  10. Social Media Contests

Zero Investment Techniques

  1. User-Generated Content Galleries
  2. Local Community Engagement
  3. Resourceful Infographics
  4. Free Resource Libraries
  5. Blogger Collaboration Hub

Investment-Worthy Techniques

  1. Influencer-Sponsored Blog Posts
  2. Affiliate Marketing Programs
  3. Premium Content Partnerships
  4. Featured Product Listings
  5. Paid Social Media Advertising

Tips for ECommerce Link Building Strategy

Different types of links in eCommerce help boost a website's visibility and SEO. Understanding these link types is essential for developing a comprehensive eCommerce link-building strategy. Here are some key categories:

  • Product Page Links: Improving the links to your product pages can help more people find them in searches.
  • Category Page Links: Adding links to category pages on an eCommerce site can improve the user experience. These links often target long-form keywords related to product categories.
  • Internal Links: Internal links connect different pages within your eCommerce site. These internal link pages create web structures to enhance the page's SEO performance. You can all call them link equity or distribution.
  • Backlinks from Product Reviews: Bloggers and influencers review your products and link to your site. This provides valuable backlinks and a positive image to your site. These positive reviews can enhance the credibility of your products and brand.
  • Social Media Links: Social media platforms play a crucial role in building links for eCommerce. Sharing product pages or blog content on social media can help you get more visitors to your site.
  • Manufacturer or Supplier Links: To boost the credibility of your online store, partner with manufacturers or suppliers. This will get you valuable links on your website from trusted sources.
  • Affiliate Links: If you have an affiliate marketing program, the links from partners who promote your products can greatly help your link profile. These links are performance-based, often resulting in a commission for the affiliate.
  • Informational Links: To make your eCommerce site credible, include links to informative content, like guides tutorials, and so on.

These different types of links in eCommerce can positively affect your search grade. ECommerce link building is not just about quantity but also quality. It's good to have many links, but try to get links within your industry.

It's crucial to collaborate, partner with influencers, and use content-focused strategies. By strategically implementing these techniques, eCommerce businesses can enhance their online presence, increase trustworthiness, and ultimately boost sales.

Identify Your Niche and Engage

Start by searching for blogs, news sites, and online publications that match your eCommerce niche. Connect with these potential patrons and aim for partnerships that benefit everyone involved. It's more than just guest posts. It includes product reviews, joint ventures, and shared content initiatives.

Use Multimedia Elements

In 2024, take niche edits a step further by integrating multimedia elements. Instead of using regular text, work together on videos, podcasts, or interactive content. This will enhance your customer experience and boost your brand value.

Interactive Product Demos

Create engaging product demonstrations or virtual try-on experiences. Think about a furniture company that creates a 3D room planner. They receive backlinks from bloggers who show how amazing the shopping experience is.

Bloggers who use this special tool can help their readers connect with your products and make natural backlinks.

Interactive Product Demos
Interactive Product Demos

BTS (Behind-the-Scenes)

Share behind-the-scenes of your eCommerce operations. A video of a photo shoot by a fashion retailer becomes popular with lifestyle bloggers. They share it and link to it.

When creators see what goes on behind the scenes of your brand, they gain more trust and show interest in sharing it with their audience.

Interactive Buying Guides

Create interactive buying guides that pilot users to personalized product recommendations. For example, a fitness equipment website works with trainers to make a helpful guide for home workouts.

By collaborating, they offer helpful content for the buyers. Additionally, it motivates fitness bloggers to share the guides as a helpful tool for their readers.

Virtual Events

Host virtual events, such as product launches or live Q&A sessions. Analogous to how an online store for home decor holds a virtual workshop on interior design, getting links from design bloggers.

This event makes your brand look like an expert and offers content that bloggers want to share. The link from a blogger to your content improves your site's SEO.

AI-Shopping Assistant

Install AI-driven shopping assistants on your website. The personalized clothing recommendation feature impresses fashion bloggers. It offers a tailored shopping experience.

Fashion explorers naturally link to your site when they explore and showcase this personalized shopping tool. This helps build your backlink profile.

Customizable Product Configurators

Create product configurators, allowing users to customize their purchases. Most YouTube Tech reviewers find tech gadgets on eCommerce sites.

If your site provides a customizable tool for their laptop, that is effective. They'll surely link to it.

Bloggers interested in technology and customizing their content find value in linking to this user-friendly tool.

Influencer Testimonials

Encourage influencers to share their user experiences with your products through testimonials. For instance, outdoor enthusiasts find reviews from adventure influencers on outdoor gear websites.

Bloggers eagerly link to testimonials when influencers share positive experiences with your products.

Social Media Contests

Host contests on social media platforms like Instagram. Beauty bloggers invited to a makeup contest by a beauty brand become popular.

Creating a fun and simple contest helps more people discover your brand. Bloggers who engage or promote the contest eventually share links to your website.

Broken Link Building: Complete Guide to Master BLB
Most people don’t know that these broken links can boost their position on search engines. Read more about BLB (Broken Link Building)

Zero Investment Techniques

User-Generated Content Galleries

Create a gallery on your site featuring user-generated content. An accessory brand with customers' pictures becomes a resource for the eCommerce brand. Moreover, this gallery is visible to all.

When you show how your products are used in real life, it builds trust and gives bloggers attractive content. This content is something they naturally link to when they write about accessories.

Local Community Engagement

Engage with the local public by sponsoring events or partnering with local businesses. The online store that sells food and drink sponsors a food festival that is close by.

They also receive links from the websites of these events. By joining local events, you can benefit your community and gain attention from bloggers and businesses. They may also link to your site.

Resourceful Infographics

Create informative infographics in your niche. Health and lifestyle bloggers share a wellness eCommerce brand's infographics on healthy living.

When you make attractive and helpful infographics, bloggers can share them easily, which gets you backlinks. You can use Infogram or free tools like Canva to create such infographics.

Free Resource Libraries

Develop a library of free resources related to your products or industry. Tech bloggers often share product guides from the online store's resource library for tech accessories.

Bloggers who want detailed information about your products find value in linking to these guides. This helps boost your site's authority.

Blogger Collaboration Hub

Create a hub on your site dedicated to collaborations with bloggers and creators. Bloggers can earn you backlinks by partnering with a niche eCommerce brand on their collaboration hub.

Make it easier for bloggers to engage with your brand and naturally link to your site by providing a clear and accessible collaboration hub.

The Link Builder’s Guide to Email Outreach
To promote websites or blogs, backlinks play a very important role and people often struggle for it. Here we have guided you for link building via email outreach.

Investment-Worthy Techniques

Influencer-Sponsored Blog Posts

Invest in influencer-sponsored blog posts. A fashion eCommerce firm collaborates on paid posts with a fashion influencer, resulting in quality backlinks and enhanced brand visibility.

By properly selecting influencers sharing similar target audiences, you not only get backlinks but also benefit from their audience's trust and engagement.

Affiliate Marketing Programs

Launch a program for affiliate marketing. To clarify, affiliation helps to promote your product to the customer who needs your product and direct them to your store. How?

You can predict this—An affiliate program of a tech gadget eCommerce site attracts tech enthusiasts and generates backlinks from affiliates promoting the latest products.

By rewarding affiliates for promoting your products, you not only increase your reach but also gain valuable backlinks.

Premium Content Partnerships

Search for a Mega/Macro influencer or partner with a high-quality content creator. Think of how the collaboration of a renowned beauty care brand, and an eCommerce site with body care products, secures high-quality backlinks.

Your brand image elevates and authoritative backlinks from influential sources get attracted by investing in leading content partnerships.

Make your products stand out on influential eCommerce directories by paying for featured listings. An electronics eCommerce site gains traffic from the featured product listing at some tech marketplace. 

So, by strategically placing your products in prominent directories, you not only increase visibility but also attract relevant backlinks from users interested in your product category.

Invest in social media marketing efforts that are specific to your audience. Just how paid adverts on a fitness influencer's social media profiles result in greater brand references and backlinks for a fitness equipment eCommerce site.

By leveraging ad spending efficiently to reach your target audience, you not only increase your brand's visibility but also inspire influencers to organically link to your site as they communicate with your product. 

  • Develop content relevant to your product niche to attract target referrals.
  • Encourage buyers to share their feedback. You can then turn them into useful testimonials and posts.
  • Write intriguing product descriptions that include relevant keywords for better search engine visibility.
  • Approach creators and niche influencers for potential collaborations and referrals.
  • Update your blog with consistent changes, giving other sites a reason to connect to your essential link assets.
  • Enroll in relevant forums and groups, where you may provide your experience as a value and subtly promote your eCommerce site.
  • Add schema markup to provide accurate details regarding your products to search engines, increasing rich snippets.
  • Identify broken links on other websites and give your content as an alternative, resulting in lucrative backlinks.
  • Make the layout seem inviting and easy for your product’s sharing and buying.
  • To obtain links from regional businesses and directories, optimize your online store for local searches.

By following these tips, you may strengthen your link profile, improve search engine rankings, and position your eCommerce site as a leading authority in your sector. Maintain your progressive attitude, adapt to marketplace trends, and see your link-building activities lead you to be the top dog in your alcove.

For more such insightful content, visit @startuptalky


The different types of links in Ecommerce are Product Page Links, Category Page Links, Internal Links, Backlinks from Product Reviews, Social Media Links, Manufacturer or Supplier Links, Affiliate Links, and Informational Links.

If you have an affiliate marketing program, the links from partners who promote your products can greatly help your link profile. These links are performance-based, often resulting in a commission for the affiliate.

Yes, the free Ecommerce link-building techniques include User-Generated Content Galleries, Local Community Engagement, Resourceful Infographics, Free Resource Libraries, and a Blogger Collaboration Hub.

Must have tools for startups - Recommended by StartupTalky

Read more