💡 Insights
India's D2C Brands Built Empires Online. Now They're Betting on Malls | Why They're Opening Physical Stores
India's D2C brands built on digital are now opening physical stores at scale. Rising online ad costs, low e-commerce penetration at 8%, and stronger in-store conversion rates are driving the shift. Founders from Snitch, Gargi, IGP, Eume, Traya, and more share why offline is now central to growth.