Flipkart's 2GUD.com Expands to More Categories in Addition to Refurbished Market

Ashwini Ashwini
Jun 15, 2020 3 min read
Flipkart's 2GUD.com Expands to More Categories in Addition to Refurbished Market

Flipkart increases categories with addition to refurbished shopping for better and value purchasing power with 2Gud.com

In 2018, Flipkart acquired the India operations of eBay, among various investments that it made. Although, as a part of the memorandum of understanding between Flipkart and eBay, Flipkart has decided to shut down India’s first international e-commerce portal for a brand-new replacement by its 2GUD flagship for endless refurbished shopping, Flipkart’s brand new platform for a trade of refurbished goods, is now on the mobile web.

All about Refurbished Market 2Gud.com

Flipkart has been working to make a refurbished market to ease shopping for long. Globally, the online second-hand goods market(refurbished market) is flourishing. Based on the learnings from eBay, Flipkart has decided to launch refurbished market, and this was announced by CEO Kalyan Krishnamurthy in August, 2018. A previously unorganized sector has another giant’s participation, 2GUD whose operations would be completely distinct and separate from Flipkart. The Bengaluru based Flipkart would make thorough tests on original products, and offer certified warranty varying from 3-12 months on its refurbished market platform.

2GUD Homepage

The products sold would be serviced through a well-sorted service network throughout the country. Initially, the eye candy to Flipkart’s 2Gud would be seen in the refurbished mobile phones, laptop computers, and tablets, which would, in near future also include home appliances and other goods in its refurbished market called 2Gud. In a statement issued by the CEO, this market is aimed at “value buyers” who are looking for refurbished goods.

2Gud RoadMap for Refurbished Products

Flipkart owned 2Gud for the refurbished market will play a major in driving budget shoppers to premium products. Although, with its great accreditation for shopping experience refurbished market will gain trust quickly among the budget buyers and refurbished sellers. Moreover, Flipkart will also keep a strict quality check on refurbished items so that the buyers use their product hassle free. However, with its 10-day easy return policy will be super beneficial for the refurbished shopping market. Initially, 2Gud started the refurbished market with Mobiles, Laptops, Tablets, Smart Watches, Accessories and plan to introduce 40+ categories in the giant refurbished market “2Gud”.

2GUD has expanded its category offerings to cater to style-conscious Indians who are looking for value IN 2019. Targeted at Tier II and Tier III markets, 2GUD plans to evolve from a refurbished-only platform to a complete customer offering with categories such as affordable fashion, accessories, and home. As part of a larger strategy to expand the benefits of e-commerce to the next 200 million customers, 2GUD, which is present across 40+ categories, will now expand to 150+ categories. 2GUD is focusing on making the latest trends across fashion, home, decor, kids and other categories affordable for the Indian consumer.

2GUD predicts that the refurbished goods market, on gaining the trust of users, would go on to become a 20 billion dollar industry in the next half-decade. To be a leader in this segment of e-commerce in India is not an easy task, given the “trust issues” that continue to persist in this part of the pie.

Recently, 2GUD upgraded its m-site, making it available as a mobile app as it looks to cater to the larger set of audience and shoppers. 2GUD has served close to a million customers from over 3,000 cities across India, and has over 1,000 registered sellers.

Officially, eBay.in ended operations on the 14th of August 2018. In the meantime, eBay is all set to relaunch its platform with cross-border trade offers exclusively. The Walmart-owned-Flipkart has enormous growth prospects and has been doing great in its own way.

Must have tools for startups - Recommended by StartupTalky

Subscribe to StartupTalky

Get the latest insights delivered to you right in your inbox

Great! Next, complete checkout for full access to StartupTalky.
Welcome back! You've successfully signed in.
You've successfully subscribed to StartupTalky.
Success! Your account is fully activated, you now have access to all content.
Success! Your billing info has been updated.
Your billing was not updated.