In every business, marketing is a factor that largely contributes to the success, identity, and reaches of the company. Marketing can definitely be done in-house. Nevertheless, hiring a B2B (business-to-business) marketing agency will leave your company in the good hands of experts who know what they’re doing in terms of marketing. This way, you can focus more on your business and leave the marketing aspect to the experts.
What Is A B2B Marketing Agency?
Before getting into the details, you need to know what B2B marketing agencies are. B2B marketing agencies refer to organizations that market their client’s products to other businesses. In comparison with traditional marketing organizations, B2B marketing agencies don’t put their marketing efforts into directly selling to consumers. "B2B marketing" usually curates their proposals to be more straightforward and informational since, in this environment, "B2B marketing" is aimed for stakeholders of a certain business. With that, proposals need to be robust, personalized, and accurate.
What Are Some B2B Marketing Tips On Finding The Right One?
With that said, here are some tips on hiring the right best B2B marketing agency to help your business:
Know What You Need
The marketing needs of every business will vary depending on many factors that could be attributed to the business model, target audience, and products of the company. Having that mindset, you should first evaluate the marketing needs of your company. Look internally first before scouting for a third-party B2B marketing agency as these agencies also specialize in specific marketing needs.
Each B2B marketing agency leverages on specific strengths and expertise. To find the right one, you need to match that expertise with your needs. For instance, if you’re in the construction industry, it would be best if you could get a best B2B marketing agency with a network of connections into that industry and have a lot of experience dealing with those. This way, they will know the ins and outs as well as the technicalities when they start marketing your products.
Do Your Research
Once you’ve shortlisted a few names that fit your industry, you need to do some research on the B2B companies. Do this by checking their websites, reading reviews online, and checking out the latest news on them. Their website should look professional and answer most of your questions. Remember that communication is key with marketing agencies, and if they can’t market themselves on their website, you should consider it as a red flag.
Afterwards, you should also check out what other people are saying about their service online. Finally, to see if they’re reputable or not, seek out some news articles mentioning them. Doing so should give you an idea of how they’re doing in the market.
Additionally, you can also judge by their list of clientele if they’re indeed doing a good job. Try to get a hold of a list of some of their clients. Then, you can do some cross-checking with their clients to see if the B2B marketing agency did a good job with them. At the same time, knowing the list of clients of a B2B marketing agency can tell you a lot about their exposure and achievements in marketing.
Ask For A Strategy Presentation
Once you have a good grasp of the background, work, and reputation of the B2B marketing agency, you can now proceed to touch base with them. It’s time to set up a meeting with the B2B marketing agency.
Before hiring them, ask them to come up with a content strategy plan for you to see. It can just be a short draft or sample so you can assess whether or not you should hire them. You’ll also be able to see if their tone matches the culture and voice of your company.
In addition to that, you’ll also see a glimpse of what marketing channels and platforms they intend to use. Be very thorough because contracts with B2B marketing companies are long-term.
Ask For A Quotation
Hiring the right B2B marketing agency also means hiring one that fits your pocket. Hence, the next thing that you need to do before hiring a B2B marketing agency is to ask for the costs and fees that they’ll be charging.
Make sure that their fees will be within your budget. If not, hiring them will just go to waste and will be a big problem for you once you lack the cash to pay them.
Meet The Team
As mentioned, B2B marketing agency contracts are usually long-term. This means that you’ll be coordinating and working with the people in this agency for quite some time. That’s why it’s important to meet the team before hiring them.
By meeting the people you’ll be working with, you’ll be able to get a good idea if your personalities will mix. Even though they’ll not be involved in running your business, they’ll be the voice of your company to other businesses. To make sure that both of you are on the same wavelength and will get along, meet them first, and evaluate if they’re a good fit from there.
Verify Their Capacity and Speed
When push comes to shove, you want to be confident that the B2B marketing agency can deliver and meet your demands. There will be times when marketing materials and pitches need to be rushed, and the B2B marketing agency should be able to cope with this.
To give you an idea if they can execute this, you can ask for their historical calendars and output just to check their capacity and speed of execution. It’s also important to ask them about their capacity and speed of delivery without compromising quality. To know if they can indeed deliver good work, check out their past works.
To stand out in traffic and grab the attention of prospective customers, companies tend to hire a B2B marketing agency. Hiring a B2B marketing agency can be a make or break for your company. Being guided by the tips above, you’ll have better chances of investing in the right one that’ll transform your business. Just make sure that you do your own research and know what kind of marketing you need so that you can hire a B2B marketing agency for your company.
Frequently Asked Questions
How are B2B and B2C similar?
“B2B” stands for “business to business,” while “B2C” means “business to consumer.” B2B businesses sell products and services directly to other businesses. Or, more specifically, they sell to the decision-makers in any particular business. B2C businesses sell products and services to customers for personal use.
Why B2B is more attractive than B2C?
The B2B market is perhaps smaller in numbers, but there are many more markets and these markets are together much bigger (in money value) than the consumer market. Therefore, when you add up all these relatively small B2B markets, they are bigger than the one B2C market.
What is a b2b business model?
Business-to-business (B2B), also called B-to-B, is a form of transaction between businesses, such as one involving a manufacturer and wholesaler, or a wholesaler and a retailer. Business-to-business refers to a business that is conducted between companies, rather than between a company and an individual consumer.