Infra.market: The Success Story of India’s Newest Construction Material Startup
📄Company Profiles
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A lot of companies put their construction projects on hold as they are expensive and need a lot of time to implement the plan. For a company to successfully implement the construction they have to consider a lot of other things.
Thankfully, given the rise of innovation and technology, some companies deliver construction solutions to help organisations. Infra.Market is one of those companies which ties up with various contract manufacturers to create multi-product building materials through leveraging technology.
Here's more about Infra.Market's startup story, founders and team, its business and revenue model, acquisitions, challenges, awards, and more.
Infra.Market - About
Infra.Market - Industry
Infra.Market - Founders and Team
Infra.Market - Startup Story
Infra.Market - Mission and Vision
Infra.Market - Name, Tagline and Logo
Infra.Market - Business Model
Infra.Market - Revenue Model
Infra.Market - Shareholding
Infra.Market - Funding and Investors
Infra.Market - Growth
Infra.Market - Challenges Faced
Infra.Market - Competitors
Infra.Market - Partnerships
Infra.Market - Acquisitions
Infra.Market - Awards and Achievements
Infra.Market - Future Plans
Infra.Market - Company Highlights
| Startup Name | Infra.Market |
|---|---|
| Headquarters | Thane, Maharashtra |
| Sector | Wholesale building materials |
| Founder | Aaditya Sharada, Souvik Sengupta |
| Founded | 2016 |
| Valuation | $2.51 billion (as of December 2024) |
| Website | infra.market.com |
Infra.Market - About
This company is a unicorn in construction solutions that are engaged in creating one of India's one of its kind multi-product building supplies brands. By utilising technology and scaling innovation, Infra.Market is aiming to revolutionise the ecosystem.
The company has a large product line that includes a diverse selection of construction materials along with lifestyle products that will help in improving many interiors in buildings.
Today, the company is one of the fastest-growing companies in India with quality units in economics and profitability metrics. Infra. Market is India's only multi-category product brand.
Infra.Market - Industry
Infra.Market belongs to the wholesale building materials sector. The emergence of different sectors like retail, hospitality, entertainment, education, etc has made a major contribution to the growth building materials industry.
The construction and building material industry is estimated to grow at a Compound Annual Growth rate of 1.61% in the next five years. The building material industry today stands at around $240 billion in terms of market size.
Infra.Market - Founders and Team
Aaditya Sharada
He graduated from IIM, Ahmedabad. He has overall 10 years of experience in the building materials and infrastructure sector. Aaditya founded Infra.Market in 2016 making him one of the founders of Infra.Market.
Souvik Sengupta
He is a chartered accountant of having an experience of more than 7 years in P&L ownership and management. Before starting his own company, Infra.Market, Souvik has also founded a couple of companies like Equiphunt and Chemical.Market.
He also serves on the Board of Members at RDC Concrete (India) Pvt Ltd and Shalimar Paints alongside being the CEO of Infra.Market. Souvik Sengupta did his graduation Sydenham College in Mumbai and a master's degree from IIM, Bangalore.
Damini Bhandary
Infra.Market - Startup Story
The company was launched in 2016 by Aaditya Sarada along with with his fellow Souvik Sengupta. After having spent 10 years in the infrastructure and construction sector, Aaditya came to the conclusion that the construction sector is still unorganised.
Aaditya says,
“The sector required a consolidated platform that could simplify and promote the access and usage of materials required across the construction lifecycle,”
To make up for this disorganized sector, Infra.Market was established as an end-to-end construction solution startup. The company takes up the entire procurement process carefully in online mode ensuring transparency in pricing and quality.
Infra.Market is now among the unicorn clubs this year with a more than $2.51 billion valuation.
Infra.Market - Mission and Vision
The tech-based building material startup is making great efforts to become one of the leading sectors across product verticals and wants to deliver a unique platform for its customers in India and overseas.
Here's what Souvik says,
"Our vision is to provide end-to-end construction solutions and build a national-level wholesale, retail, and eCommerce platform with in-house logistics and warehousing."
Infra.Market - Name, Tagline and Logo
The company's main tagline is "Transforming construction through technology"
Sarika Anand
Infra.Market - Business Model
The company's business model is all about the one-stop solution provider for all construction material requirements. They have a comprehensive range of materials that improves the overall levels of the interior.
Infra.Market has technology such as:
B2B App
This app helps customers to visualise the chain of construction materials right from purchase to delivery.
In-Store VR Tech
They also provide AR tech to experience a realistic view inside of the home and to re-imagine home interiors.
Retailer App
This for customers to have easy management of the business and to keep track of things in one place like - purchasing, financing, inventory management, delivery, etc.
Social Commerce
This platform is meant for influencers and freelancers to earn extra income through Infra.Market.
Infra.Market - Revenue Model
Over the years, Infra.Market has earned its revenue through various projects across the nation. They have done projects on Chennai Metro, Delhi Metro, Mumbai Metro, Kochi Metro, NHAI projects, and Delhi-Meerut RRTS.
The company makes profits by giving out solutions on how to improve an infrastructure design. Currently, they have over 4000 retail stores in 17 states in India with operations expanding globally.
Infra.Market - Shareholding
Infra.Market shareholding as of October 2024 (source: Tracxn):
| Infra.Market Shareholding | Percentage |
|---|---|
| Souvik Sengupta | 11.9% |
| Aaditya Gajendra Sharda | 11.9% |
| Tiger Global Management | 21.2% |
| Accel | 16.8% |
| Nexus Venture Partners | 8.4% |
| Evolvence India | 5.8% |
| Bizarro Advisory | 5.9% |
| Bizarro Productions | 1.0% |
| ESOP Pool | 10.1% |
| Others | 7% |
Sarika Anand
Infra.Market - Funding and Investors
Infra.Market has received a total funding of $726.6 Million over 15 funding rounds.
| Date | Funding Round | Deal Amount | Lead Investors |
|---|---|---|---|
| Jul 12, 2024 | Debt Financing | $17.78 million | Yubi |
| May 28, 2024 | Venture Round | $50.5 million | MARS Unicorn Fund |
| Jan 24, 2024 | Debt Financing | $12.1 million | SK Finance |
| Jun 13, 2022 | Venture Round | $50 million | Mars Growth Capital |
| Feb 10, 2022 | Debt Financing | $30 million | Navi Technologies |
| Dec 27, 2021 | Debt Financing | $240 million | Avendus Capital |
| Aug 2, 2021 | Series D | $125 million | Tiger Global Management |
| Jul 7, 2021 | Debt Financing | $12.1 million | Alteria Capital |
| Feb 25, 2021 | Series C | $100 million | Tiger Global Management |
| Jan 13, 2021 | Debt Financing | $6.8 million | InnoVen Capital |
Infra.Market - Growth
| Infra.Market Financials | FY23 | FY24 |
|---|---|---|
| Operating Revenue | INR 11,847 crore | INR 14,530 crore |
| Total Expenses | INR 11,608 crore | INR 14,272 crore |
| Profit/Loss | Profit of INR 155 crore | Profit of INR 378 crore |
Infra.Market - Challenges Faced
With having to deal with the construction industry, which is a key part of developing the economic segment of the country, Infra.Market is always surrounded by challenges.
The company contributes about 9% of the country's GDP, which is a huge responsibility on its shoulders. To keep up with this commitment, they always have to be on their toes.
The competition is massive in the construction sector, with many newcomers coming to compete with them.
Infra.Market - Competitors
Infra.Market competes with the following competitors:
- BuildNext
- Infra Bazaar
- Materialtree
- Brick2Wall
- Moglix
- Power2SME
- Zetwerk
Infra.Market - Partnerships
Pepperfry
On October 16, 2024, Pepperfry and Infra.Market have partnered to enhance customer experience by combining offerings. Infra.Market stores will feature Pepperfry products, while Pepperfry stores will offer Infra.Market’s IVAS services. This partnership creates a one-stop shop for furniture, home décor, renovation, and building materials.
Infra.Market - Acquisitions
This startup plus unicorn made its first acquisition in 2021.
Infra.Market, via its parent company Hella Infra Market Pvt. Ltd., is set to acquire a majority stake in Strata Geosystems India for INR 910 crore from Glen Raven Technical Fabrics LLC and other Indian shareholders.
Infra.Market has acquired a Hyderabad-based construction equipment rental service, Equiphunt for a $10 million deal.
Other companies in which they have a 100% stake are RDC Concrete and a 24% stake in Shalimar Paints.
Infra.Market - Awards and Achievements
Infra.Market has won some prestigious awards like:
- Accredited with Forbes Tycoon of the Year - 2021
- Emerging Company of the Year by Construction World – 2021
- Business Excellence Award by BNI CEO Connect – 2019
- Fastest Growing Small Business by Small Business Awards – 2018
Infra.Market - Future Plans
The company is trying hard to push technology in the construction sector. The company is planning to take its AR/VR technology worldwide and give a better experience to its users. They aim to expand their 4000 retail stores to more numbers.
FAQs
What does Infra.Market do?
Infra.Market is a B2B startup that sells construction materials.
Is Infra.Market a unicorn?
Infra.Market entered the unicorn club in Feb 2021.
What is the valuation of Infra.Market?
The company has a valuation of $2.51 billion as of December 2024.
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