List of Brands Endorsed by KL Rahul

Endorsement is a form of brand communication in which a celebrity works as the brand's spokesman, certifying the business's claim and stance by lending his or her personality, popularity, social standing, or industry experience to the brand. In a market with a lot of local, regional, and international companies, celebrity endorsement was once regarded to be a good way to stand out.

In cricket, Kannanur Lokesh Rahul is a household name. He has recently achieved recognition for both good and negative reasons, but happily, things did not turn sour for him. He has endorsed five brands and has been associated with many. On that topic, let us jump right into the list of products that KL Rahul promotes.

Metaman
Police Lifestyle
Dream11
BharatPe
XYXX Crew
Carriall
Red Bull
HyugaLife
Aditya Birla Capital
Too Yumm
Sanspareils Greenlands
KnobbX
Hublot
ARC - ATHLETE RECOVERY
Realme
 boAt
Zenovit
Puma
Cure.fit
Gully
RBI
NUMI

Metaman

KL Rahul, the Indian cricket star, has teamed up with Metaman not just as a brand ambassador but also as an investor! Known for his love of style and fragrances, Rahul is now part of Metaman’s journey as they launch a premium perfume collection.

Metaman, which started as a men’s jewelry brand, is now expanding into high-quality, luxurious, yet affordable perfumes. Rahul, who has always been passionate about fashion and wellness, sees this as more than just a business move—it’s a long-term commitment.

With his sharp style and global exposure, Rahul aims to bring world-class fragrances to India.

Police Lifestyle

In November 2024, lifestyle brand Police announced a two-year partnership with Indian cricketer KL Rahul, appointing him as their brand ambassador for India and the Middle East. This collaboration is part of the Police's "Audacity Wanted" campaign, which celebrates individuality and self-expression.

As part of this partnership, Police has launched the Police x KL Rahul accessories collection, featuring leather goods designed for the modern man. The campaign showcases Rahul in various visuals, offering a localized perspective on the "Audacity Wanted" concept.

This collaboration inspires individuals to embrace their uniqueness and make bold statements in every aspect of life, reflecting KL Rahul's journey and the Police's commitment to authentic self-expression.

Dream11

KL Rahul, the renowned Indian cricketer, has been featured in several Dream11 advertising campaigns over the years. In 2024, during the Indian Premier League (IPL), he appeared in a humorous advertisement alongside fellow cricketers. This ad showcased a light-hearted family dinner scenario, highlighting the playful dynamics between the cricketing stars and the Bollywood actor, which resonated well with the audience.

These collaborations between KL Rahul and Dream11 emphasize his significant presence in the cricketing community while showcasing his appeal in mainstream media, bridging the gap between sports and entertainment. 

BharatPe

Indian cricketer KL Rahul has been associated with BharatPe, a prominent fintech company in India, through various collaborations focusing on empowering merchants and promoting secure digital transactions.

KL Rahul actively promoted BharatPe's services on his social media platforms. In February 2025, he shared a reel emphasizing the importance of strong defense in cricket and payments, highlighting BharatPe UPI's secure transactions.

Additionally, in January 2025, he posted about trusting BharatPe UPI for secure transactions, backed by BharatPe Shield's free protection cover of up to ₹5,000.

XYXX Crew

Indian cricketer KL Rahul has collaborated with men's innerwear and comfort wear brand XYXX in multiple capacities, including as an investor, brand ambassador, and central figure in several of their advertising campaigns.

Moreover, he became both an investor and the first-ever brand ambassador for XYXX. This partnership aims to leverage Rahul's popularity to expand XYXX's customer base, strengthen its online presence, and enter new markets. The collaboration reflects a shared ethos, with Rahul embodying the brand's belief in trusting one's instincts.

In May 2024, XYXX released a campaign featuring Rahul in a dystopian narrative where men are physically shackled by uncomfortable underwear. The campaign promotes XYXX's products as a liberating alternative, encouraging men to break free from discomfort.

Carriall

Carriall, a brand renowned for its innovative smart travel luggage, appointed Indian cricketer KL Rahul as its brand ambassador. This collaboration aims to blend elegance, sophistication, and practicality, aligning with Carriall's product philosophy and Rahul's stylish persona.

With this partnership, Carriall sought to promote KL Rahul's widespread appeal across India to expand its offline presence. While the brand has primarily operated online, Rahul's endorsement is expected to facilitate a stronger foothold in offline markets nationwide, enhancing brand visibility and accessibility.

Red Bull

KL Rahul's collaboration with Red Bull has been a significant aspect of his cricketing journey, offering him platforms to showcase his talent and connect with fans. Red Bull has facilitated various interactive sessions with KL Rahul, including live interviews and Q&A sessions, allowing fans to gain insights into his preparations, mentality, and personal anecdotes. 

These engagements have strengthened the connection between Rahul and his supporters, reflecting Red Bull's commitment to bringing athletes closer to their audiences. Through these collaborations, Red Bull has played a significant role in glorifying KL Rahul's presence both on and off the field, supporting his journey and enabling deeper fan interactions.

HyugaLife

Indian cricketer KL Rahul expanded his entrepreneurial ventures by investing in and becoming a brand ambassador for HyugaLife.com, a health and wellness platform offering a diverse range of products, including supplements, health foods, and sports nutrition.

Rahul's collaboration with HyugaLife aims to inspire individuals across India to prioritize their well-being and adopt healthier lifestyles. These initiatives reflect KL Rahul's dedication to fostering a health-conscious culture in India and HyugaLife's commitment to providing authentic, high-quality wellness products to its customers.

Nayara Energy

In April 2024, Nayara Energy, a prominent downstream energy company, launched its annual 'Mahabachat Utsav' campaign with celebrated Indian cricketer K.L. Rahul as the face of the initiative. This collaboration aimed to offer significant consumer savings on petrol purchases at Nayara's extensive network of over 6,300 fuel stations across India. 

This collaboration underscores Nayara Energy's dedication to enhancing customer experiences and rewarding loyalty while also leveraging K.L. Rahul's popularity to strengthen the campaign's reach and impact.

Aditya Birla Capital

Aditya Birla Finance Ltd (ABFL) launched the 'Ab Kahani Badlegi' campaign, featuring Indian cricketer KL Rahul as its brand ambassador. This collaboration aims to inspire individuals to overcome challenges and achieve their aspirations, aligning with ABFL's mission to empower people through tailored financial solutions. 

The 'Ab Kahani Badlegi' campaign portrays ABFL as a financial powerhouse, offering products and services such as personal loans, business loans, SME loans, and loans against property with minimal documentation, faster disbursement, and a Flexi loan facility with a 100% online process that enable consumers to realize their long-held dreams. This nationwide effort, released on television and online platforms, aims to reach people of all ages. 

Too Yumm

KL Rahul collaborated with Too Yumm, a popular healthy snacking brand, as part of its efforts to promote guilt-free indulgence. The collaboration aligns with Rahul’s image as a fitness-conscious athlete who maintains a balanced diet while enjoying tasty snacks. 

Too Yumm, known for offering baked, not fried, snacks, has previously partnered with sports personalities to highlight its health benefits. Rahul's association with the brand likely includes social media promotions, advertisements, and possibly campaign endorsements that emphasize the idea of snacking smart while maintaining an active lifestyle. 

This partnership further strengthens Too Yumm’s appeal to young, health-conscious consumers who look up to athletes like KL Rahul for fitness inspiration.

Sanspareils Greenlands

KL Rahul, the renowned Indian cricketer, has collaborated with SG Cricket to introduce the Signature KLR x SG collection, a premium line of cricket equipment and gear. This collection features top-quality English willow bats, including the KLR Series, KLR Ultimate, KLR Xtreme, and KLR Edition, each designed to enhance performance on the field. 

The bats are crafted from the finest English willow, traditionally shaped, and equipped with imported cane handles for superior grip and control. Additionally, the collection offers batting gloves and pads, all tailored to meet the high standards expected by professional cricketers. 

KnobbX

Indian cricketer KL Rahul partnered with KnobbX, an apparel brand specializing in modern accessories. As a brand ambassador, Rahul has been featured in various advertising campaigns promoting KnobbX's products.

This collaboration aligns with Rahul's trendy persona, making him a suitable representative for nobbX's contemporary designs.

This partnership is one among several in Rahul's portfolio, reflecting his influence in the fashion and lifestyle sectors.

Hublot

KL Rahul, the renowned Indian cricketer, has been associated with Hublot, the luxury Swiss watch brand, as a brand ambassador since June 2023. This collaboration aligns Rahul with Hublot's legacy of precision and elegance, reflecting his sophisticated and stylish image. 

Hublot's involvement in cricket includes a partnership with the International Cricket Council (ICC), serving as the official timekeeper for major ICC.  This association emphasizes Hublot's commitment to the sport and its athletes, with KL Rahul representing the brand's dedication to excellence both on and off the field.

ARC - ATHLETE RECOVERY

KL Rahul, the prominent Indian cricketer, has been associated with ARC – Athlete Recovery, a company specializing in sports recovery technology. Founded in 2023 by former Karnataka Ranji player David Mathias, ARC focuses on providing innovative recovery solutions, such as portable ice baths, to enhance athletic performance. Rahul was an early adopter of ARC's vision and has been a significant supporter of their mission to revolutionize athlete recovery. 

Realme

Realme, a rapidly growing smartphone brand, appointed cricketer KL Rahul as the brand ambassador for its smartphone category. This collaboration was designed to align with Realme's youthful and dynamic image, leveraging Rahul's popularity and style to resonate with a broader audience. 

As part of this partnership, KL Rahul became the face of the Realme 9 Pro+ 5G campaign, embodying the brand's "Dare to Leap" philosophy. The campaign highlighted the smartphone's advanced features, including its powerful performance and stylish design, aiming to appeal to tech-savvy consumers seeking both functionality and aesthetics.

 boAt

KL Rahul, the renowned Indian cricketer, has been associated with boAt, a leading Indian audio and wearable brand, as a brand ambassador. In this role, he has actively participated in promoting boAt's range of products, including their audio devices and smartwatches. This collaboration is part of boAt's broader strategy to partner with prominent figures in the sports industry to enhance its brand presence

Zenovit

KL Rahul has signed a new sponsorship contract. He is now the face of the Zenovit dietary supplement line. Raveena Tandon, a Bollywood actress, had previously sponsored Zenovit. KL Rahul will star in a TV commercial for the brand that will be released soon. Due to Zenovit's lack of social media presence, it does not appear that a digital advertising strategy will be implemented.

Puma

Rahul will be seen endorsing Puma's latest product lines in the performance and sport style categories through various brand advertisements as part of the contract.

Choosing to solely collaborate with a sportswear brand is a critical decision, and we have hit it out of the park with this collaboration," Rahul said in a statement about the partnership with Puma.

As a cricketer, I am always trying to stay one step ahead of the game, both on and off the field, and Puma, the ever-faster brand, shares my ambitions and ideals. Working with Puma and joining their fantastic roster of athletes and superstars will be incredible,” he continued.

"Rahul is a natural fit for the brand due to his exceptional performance on the field, effortless style off the field, and propensity for fitness". His demeanour is completely in line with Puma's brand approach, and we are thrilled to be working with him and to begin this new partnership. Puma India MD Abhishek Ganguly said.

Cure.fit

KL RAHUL, a dashing Indian cricketer, has been appointed as a brand ambassador for Cure.fit. Cure.fit is a Bengaluru-based health and fitness start-up. Rahul will support cure.fit's new CULT brand, which is a chain of high-end fitness centres, in order to broaden the brand's reach. According to rumours, Cure.fit and the cricketer have agreed on a cash and equity deal.

Rahul has wowed everyone with his batting prowess and hard ethic, and he has made an impact on both the home and international circuits. Cornerstone Sport, a brand consultant and talent representation agency, brokered the arrangement.

Cricketer K L Rahul remarked of his partnership with Cult.fit, "I am immensely thrilled about my collaboration with Cult.fit." As a sportsperson, fitness is important not only for improving on-field performance but also for improving overall health. Cult.fit's machine-free workouts are impressive, and anyone who wants to get in shape may do it without using a machine.

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Gully

In collaboration with retail partner Zeko online Pvt. Ltd., Indian opener KL Rahul established Gully, a "cult streetwear brand." In the beginning, the brand's products will be offered on one of India's biggest online marketplaces as well as the Zeko online website. Rahul is also one of the brand's co-owners.

T-shirts, joggers, and shorts will be the first items to be released, followed by jeans and sweatshirts later this year. Gully's primary values are street culture, hip-hop, rap, and street sports. In Western countries, streetwear labels are immensely popular. Currently, there is no competition in the Indian market.

When it comes to creating and building brands, our idea is to first discover a market gap and then locate the proper partners with whom to collaborate. KL Rahul is one of the most fashionable cricketers and embodies the Gully spirit. Another important factor was in-house manufacturing, which provided the flexibility and agility needed for a new brand to prosper, according to Jogesh Lulla, COO, Cornerstone Sport.

RBI

As the 2018 Indian Premier League (IPL), India's biggest cricket extravaganza, draws to a close with Chennai Super Kings (CSK) claiming the title, the Reserve Bank of India (RBI) took advantage of the media frenzy to promote financial literacy.

Interestingly, during the event, a commercial depicting renowned batsman KL Rahul aired on TV channels.

Furthermore, he discussed the rules as well as the RBI's new no-frills savings account system.

The cricketer, on the other hand, did not receive any compensation for his appearance in the commercial. However, because he is an RBI employee, they did not impose any fees.

NUMI

Actor Athiya Shetty and Ace Cricketer KL Rahul have been named as brand ambassadors for NUMI Paris, a French luxury eyewear brand that has recently arrived in India. NUMI Paris has enlisted the help of the skilled and beautiful actor, as well as the successful cricket player, to promote their elegantly handcrafted eyewear collection.

I am ecstatic to be welcomed into the NUMI Paris family,” NUMI has all of the qualities that I look for in a brand when I indulge. And I'm delighted to say that NUMI is a natural extension of my personality KL Rahul said.

FAQs

What is full name of KL Rahul?

Kannur Lokesh Rahul

Which major brands does KL Rahul currently endorse?

KL Rahul endorses a diverse range of brands, including Puma, Red Bull, BharatPe, Realme and more.

Does KL Rahul endorse only Indian brands, or also international ones?

He endorses both Indian and international brands, reflecting his widespread appeal.