Knowlarity- Cloud Telephony India

Vidhi Punamiya Vidhi Punamiya
Jul 25, 2020 6 min read
Knowlarity- Cloud Telephony India

The world is going crazy over AI and cloud telephony now, but this is about an entrepreneur who had envisioned this almost a decade ago. We’re talking about none other than the founder of Knowlarity, Asia’s No 1 in Cloud Telephony Company. The visionary entrepreneur behind this venture is Mr. Ambarish Gupta, who launched Knowlarity in August 2009. Here is a detailed company profile of Knowlarity Communications India pvt. Ltd., which has established itself as the Largest Provider of Cloud Telephony Services to businesses in Southeast Asia and the Middle East.

Knowlarity Highlights

Startup Name Knowlarity
Headquarters Singapore
Founders Ambarish Gupta & Pallav Pandey
Sector Telecommunications
Founded August 2009
Parent Organization Knowlarity Communications Pvt. Ltd.

About Knowlarity and How it Works
Knowlarity - Founders and Team
How was Knowlarity Started
Knowlarity - Startup Launch
Knowlarity - Startup Challenges
Knowlarity - Competitors
Knowlarity - Funding and Investors
Knowlarity - Acquisitions & Mergers
Knowlarity - Growth
Knowlarity - Future Plans

About Knowlarity and How it Works

Knowlarity's Unique cloud communication technology provides customer service and sales call handling solutions to businesses for Asian and Middle Eastern markets.

Knowlarity's services are built around its flagship cloud-based telephony platform called Super Receptionist. This helps the companies to enhance their revenue generation by managing their internal and external communications with professional call handling.

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Knowlarity- Founders and Team

Knowlarity was founded by two IIT graduates Ambarish Gupta and Pallav Pandey . Born and brought up in Kanpur, Ambarish  is a graduate in Computer Science from IIT Kanpur and has an MBA from Carnegie Mellon University, USA.

A graduate in Electrical Engineering, Pallav Pandey, is a serial entrepreneur, who besides Knowlarity is a founding member of several other startups. Pallav, who was serving as the COO of Knowlarity, left the company in 2013 to start another venture.  While, Ambarish Gupta left Knowlarity in 2018.

Currently Yatish Mehrotra is the CEO of Knowlarity. A graduate from IIT (BHU), Yatish has worked at responsible positions with industry biggies like Airtel and Tata Teleservices Ltd. before joining Knowlarity.

How was Knowlarity Started

Unlike most ventures that begin as a solution to the problems, this was a unique process. Ambarsih had already anticipated the requirement or Knowlarity’s services much in advance. And when he launched his services in 2009, the competition in the industry at large had increased and the organizations could not risk losing even a single customer call anymore. And they needed a systematic procedure that could record, respond, and track every call received to enhance their communication and have a competitive edge.

Also, during this time, most of the organizations did not know how to manage calls. And hence Indian companies had to adopt this kind of communication technology that Knowlarity was all set to provide in the market with an innovative edge. According to Ambarish, the companies would be happy to have a professional and personalized response mechanism that would contribute to enhancing their goodwill. And his anticipation of the need for cloud telephony bought Knowlarity in business in August 2009.

Knowlarity - Startup Launch

Knowlarity logo

When the startup launched, it was working on the Knowlus cloud platform, which is now the heart of its various products. The same year, Knowlarity communications also became competent enough to turn into an affordable provider of call center solutions.

In 2010, they had a team of 40 and expanded its focus to IVR applications. This resulted in the creation of the Smart IVR service. The same year they achieved their biggest milestone in launching their call conference/call center product, known as   . This is the flagship product of Knowlarity and over the years, has gained a lot of recognition. This flagship product ideally won so many hearts because of its ability to communicate with the customers, store and analyze real-time data, and ensuring that not even a single call was missed.

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Knowlarity - Startup Challenges

All the startups during its course, face challenges from time to time. About Knowlarity, they practically were in a crisis back in 2016. What happened was that telecommunications authorities in Delhi had suspended more than half of the lines of their clients based on an assumption that the services were non-compliant with the regulations. They worked hard on establishing contact with the system explaining to them the legitimacy of their services. Therefore the problem was fixed and their clients fully supported them in the ordeal.

Also, during the same period, they had just raised the funds and had started generating profits. Hence it became pertinent for them to balance the three folds of their business ecosystem- customers, employers, and investors.

Knowlarity - Competitors

When Knowlarity started back in 2009, there was no company serving the business communication category.

Companies coming in later and copying our products, strategies, and so on was disturbing to an extent, but slightly comforting as well. They are following our moves gave us an indication that we were essentially doing things in the right manner - Ambarish Gupta

However, Knowlarity’s scale, superior quality, a wide range of services, and the efficiency in operations put them in a totally different league, as compared to the current set of competitors.

Knowlarity - Funding and Investors

  • In 2012, Knowlarity received Series A funding worth $6.5 million from Sequoia Capital
  • In 2014, Knowlarity went in for its Series B round funding and raised $16 million from leading Venture Capitalists which included Sequoia Capital and Mayfield Fund.
  • In 2016, there came Series C round funding resulting in an infusion of $20 million in the venture from several notable investors like Delta Partners, Sequoia India, Mayfield, Blacksoil, and Trifecta Capital.

Knowlarity - Acquisitions & Mergers

  • In 2014, Knowlarity acquired Delhi-based cloud telephony startup named Unicom Techlabs Pvt. Ltd. Knowlarity got access to 200 customers of Unicom across various industries.
  • In 2016, Knowlarity acquired a customer engagement platform called Smartwards. With this acquisition, Knowlarity took in the former’s team with the CEO Shantanu Mathurwho took over as Country Manager, India.
  • In 2018, Knowlarity acquired the cloud telephony business of Sunoray Solutions.

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Knowlarity - Growth

  • More than 1,000 partners
  • A team of 300 plus employees
  • An average of 15,000 monthly paying customers across 65 nations
  • 8 offices across India, the Middle East, and Southeast Asia
  • Won awards like the Amazon Excellence Award, Nasscom Emerge 50, Silicon India start-up of the year to name only a few.
  • Trusted by global companies like Google, Amazon, Zomato, Uber, Practo, Swiggy, Deliveroo, and Ola
  • Have global investors on board like Delta Partners, Sequoia Capital, and Mayfield Fund, etc

Knowlarity - Future Plans

Knowlarity is currently not looking forward to introducing any new product or service. But the team is essentially trying to optimize their revenue from the surging market demand for their flagship product Super Receptionist. Knowlarity  is also looking forward to consolidating and expanding its market share in the regions where it is already operating in.

Knowlarity - FAQs

How does Cloud Telephony work?

It uses Cloud Computing for managing business calls. Cloud Telephony can be used for incoming as well as outgoing calls. All the calls are routed through Cloud Servers.

Who is Knowlarity's CEO?

Yatish Mehrotra is the CEO of Knowlarity. He has held leadership positions with some of the top telecom companies like Airtel, Tata Teleservices Ltd and Escotel.

Why is Cloud Communication important?

Cloud communications are important because they can help reduce your businesses running costs.

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