PR strategy, media pitching, press releases, and reputation management guides.
Ayushi Arora Gulyani, Founder of Media Corridors, shares insights on strategic communications, proactive storytelling, and founder-led narratives, along with lessons for women building their own PR and communications firms.
Building a communications agency from the ground up requires more than industry experience, it demands resilience, clarity of vision, and the courage to start from scratch. Shruti Mishra, Founder of Image Stereo, brings over a decade of newsroom experience from Aaj Tak into the world of perception management and strategic
Global consumer-focused investment firm L Catterton said on 18 December that it had invested an undisclosed amount in Haldiram's, an Indian packaged ethnic foods brand, and formed a strategic collaboration with the company. According to a press release from the investment firm, Haldiram's will benefit from
Our country is one of the most vibrant economies in the whole world today. The companies and startups in India have seen astronomical growth in the past few years and many are in the phase of development. All such business needs PR or Public Relations. Have you ever thought about
This article has been contributed by Charu Chellani, an Independent Consultant - PR & Marketing and Travel Enthusiast. India's entrepreneurial scenario is witnessing a dramatic change, with women taking the lead in this revolution. The consultancy industry, especially in marketing and public relations (PR), offers enormous opportunities for
Since its start, the 17th edition of the Indian Premier League (IPL), an idea of the Board of Control for Cricket in India (BCCI), has captivated spectators. The value of the Indian Premier League (IPL), one of the world's most popular sports competitions, increased by nearly 28 percent
This article has been contributed by Sanya Bajaj, Founder, Column Inches. Brands use PR to stay in the public eye, whether they are startups trying to get noticed or established names looking for a refresh. Airbnb’s “We Accept” campaign stood out because it championed inclusivity in a way that
Following a contentious post claiming that the company had fired 100 employees because of stress, YesMadam, a home salon services provider, has provoked fury on social media. Widely shared on LinkedIn and other social media sites, the post went viral very fast and was criticised for taking a tone-deaf approach
This article has been contributed by Komal Rukhana, Founder, Mint and Milk. In today’s competitive landscape, startups need effective Public Relations (PR) strategies to establish their brand, connect with their target audience, and gain media attention. Crafting a winning PR strategy is essential for building credibility and driving growth.
This article has been contributed by Yashika Arora, PR Manager at Mrig Sight Media. Public relations (PR) and media interaction are essential elements of a successful brand growth strategy in today's fast-paced, hyperconnected society. Understanding PR and media may help organizations become more visible in the market and
This article has been contributed by Vasudha Jajoo Pahwa, Vice President of Corporate Affairs at Bry-Air, Pahwa Group. Corporate affairs hold a lot of significance for any organization. Looking at the dynamic and highly competitive business landscape, organizations are always on the lookout for effective corporate affairs strategy to create
This article has been contributed by Ms. Pallavi Tinekar, Vice President - Technology & Startups, Concept Public Relations. Artificial Intelligence (AI) continues to impact our lives right as we use cloud-based service platforms for some information, play music from an app, or take help from satellites for routine navigation to
Wondering what strategies work best when looking to secure press coverage and how they vary? That's what we are about to explore now. From creating solid pitches to building meaningful relationships with journalists, there are many approaches. But which ones are most effective, and how do they differ?
In the unpredictable world of business, crises are part and parcel of a company. However, when unexpected crises creep in and threaten a company's reputation, it becomes important to respond effectively. So, how can companies handle these challenges? What crisis communication strategies are necessary for maintaining brand integrity
In today's crowded industries, standing out can be a challenge for companies. Public relations (PR) plays a crucial role in enhancing market visibility and establishing a strong brand presence. But how exactly does PR make a difference, and what data backs up its effectiveness? With the Advertising market
> This article has been contributed by Vishnu Sharma, CEO, Rannkly. In the era of the digital world, where every business transaction and personal interaction occurs online, managing your online reputation has become an indispensable component of success. With just a few keystrokes, potential customers can form an opinion about
> StartupTalky presents Recap'22. This is a series of interviews in which we conduct in-depth discussions with founders & industry leaders to understand their growth in 2022 and their predictions for the future. Marketing and public relations (PR) are important components of a company's overall strategy
Simply put, Online Reputation is how others see you or your organization online. The question is, are you represented fairly? Online Reputation Management (ORM) means taking control of the online narrative and protecting your image. Typically, organizations only consider Online Reputation Management if a negative news cycle, cyberattack, or a
An accurate press release is very crucial for both small businesses and big startups. The main purpose of a press release is to make an official statement or capitalize on information about any corporate news. There are various benefits of a press release. The press release is an affordable method
Public relations these days is as important as breathing. You need it to survive. In the millennial world, all of us understand the importance and necessity of PR or Public relations. When brands show a great deal of interest in their customers, clientele, followers, employees, stakeholders, and any other people,
Learning a new language is always advantageous. Being multilingual can bring along career benefits, in many fields like marketing, education, sales, banking, public relations, tourism, etc. to name a few. Not just this, several studies have shown that learning new languages has many cognitive benefits as well. However, learning a