What is Mandela Effect and How it can Affect your Business?

Damini Bhandary Damini Bhandary
Dec 4, 2021 5 min read
What is Mandela Effect and How it can Affect your Business?

Psychology helps a business to flourish if it is used in a proper way. One has to affect their audience in such a way, that they become compelled to use their product and services. From building a good workspace to attracting consumers, psychology can play a huge part in doing so. Here, we are going to talk about one effect that involves people's minds in such a way that is interesting and fascinating as well. In this article, we will learn about the Mandela effect and how it works in the business. The first thing we need to know is the concept of the Mandela effect, so let’s get started.

Entrepreneurs are simply those who understand that there is little difference between obstacle and opportunity and are able to turn both to their advantage.

-Niccolo Machiavelli

What is Mandela Effect?
Origin of The Mandela Effect
Features of Mandela Effect
Causes of Mandela Effect
Examples of Mandela Effect
How Mandela Effect Affects Business?
How To Avoid Mandela Effect in Your Office?
FAQ

What is Mandela Effect?

The Mandela Effect is a situation where a large group of people remember something that is completely opposite of what actually happened. It doesn’t include one, two, or just a group of people but a huge mass of humans, who have a false memory of an event.

Origin of The Mandela Effect

The term came into existence when paranormal researcher Fiona Broome created a website where she shared her experience of a memory where believed former South African President Nelson Mandela died while being in prison in the 1980s.

While in reality, Mandela after serving 27 years in prison becomes the President in 1994 and lived till 2013. In spite of all this, she claimed, that she remembered an International news coverage that states the death of Mandela in the 1980s. Not only that she found other people who also had the same false memory. As this thing deals with Nelson Mandela, she termed it the Mandela effect.

Features of Mandela Effect

The first and foremost thing that one should understand is that it is not about lying, faking, or any kind of deception. It is all about having a clear but false memory. Some of the features of the Mandela effect are down below:

  • Having distorted memories that are not at all truth but believing them to be one.
  • Having memories of events that have never happened in reality.
  • Having other people who shared the same false memories.

Causes of Mandela Effect

Some of the causes of the Mandela effect are:

False Memories- This is about recollections of some events that are mostly untrue or events that closely resemble an actual situation. This can happen if there is some personal or emotional biasedness.

Confabulation- Doctors states that here people create a false memory to fill up the void of missing memory and this is not done to deceive someone.

Parallel Universe- This is another theory that states the Mandela effect is the memories of a situation that never happened in real life and this effect comes under procedure when our alternative reality or parallel universe interacts with each other.

Priming- It basically means suggestibility, it influences a person’s memory. Thus, sometimes people without hearing the full sentence assume what their mind is suggesting.

Examples of Mandela Effect

Some of the examples of Mandela Effects are:

Play it again, Sam

In a Hollywood film called ‘Casablanca’, people heard a Character Rick saying “Play it again, Sam”, while in reality, another character Elsa said, “Play it, Sam”.

Mirror mirror on the wall

In Snow White and the Seven Dwarf, there’s a line that says “Magic mirror on the wall”. But most people remember the line as “Mirror mirror on the wall”.

Luke, I am your father

In Star Wars: Episode V, people claim that there is a line “Luke, I am your father”, but in reality, the line is “No, I am your father”.

How Mandela Effect Affects Business?

If something like Mandela effects happens in a company then the order of the business can get disturbed, which may lead to serious problems for the businesses. It includes a missed deadline, products not delivered to the correct place, or the wrong way of making a product. It will definitely create a bad image of the company in front of its consumers.

How To Avoid Mandela Effect in Your Office?

There are some ways that can be followed to avoid the Mandela effect and will help you in the smooth functioning of your office and they are:

Listen well, when someone is speaking

With our minds always being busy, we tend to complete others’ sentences in our minds while they are not done with speaking. This habit needs to be changed, when someone is speaking, listen carefully and avoid interrupting, and of course use small verbal encouragements like ‘hmm’, ‘yes’ or nod your head, it is a symbol that you’ve understood what they are trying to say.

Use follow-ups

Takedown notes while having a meeting about any assignments or any other important things and send them into emails of employees. This way it will help in clearing doubts if anyone has them regarding the work. Not only that, but you can also ask the different employees to take notes whenever there is a meeting regarding assignments or something else. This will help improve their listening power.

Encourage your employees to write weekly reports about the goals that they have achieved in a week, this way you can avoid the Mandela effect as it will help you in clearing any possible error or doubts your employees have.


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Conclusion

Mandela effect can create confusion in business which may lead to losses and problems, including internal and external. This effect can be avoided if one takes care of the environment and follows all those ways to avoid the effect in the office that can disrupt the business.

FAQ

What is Mandela Effect?

It is a phenomenon where a huge mass of people remember some event or a situation that is totally different from how it has occurred.

How Mandela Effect affects business?

Mandela effect can cause a missed deadline, products not delivered to the correct place, or the wrong way of making a product.

What is an example of the Mandela Effect?

In a Hollywood film called ‘Casablanca’, people heard a Character Rick saying “Play it again, Sam”, while in reality, another character Elsa said, “Play it, Sam”.

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