MS Dhoni Investments: From Cricket to Business – A Look at His Strategic Moves

Mahendra Singh Dhoni, fondly known as 'Captain Cool', has ruled the cricketing world with his sharp instincts and fearless leadership. From winning World Cups to being one of the most celebrated captains, his journey on the field is legendary.

But Dhoni’s story does not end with cricket. Off the field, MS Dhoni has made a name for himself with smart investments across various industries. Always on the lookout for great opportunities, his choices show a passion for growth. From tech startups to rising brands, Dhoni’s investments clearly reflect his forward-thinking approach.

In this article, let’s take a closer look at MS Dhoni’s investments and how the cricket legend is making waves in the business world.

MS Dhoni Investments List

List of Companies Invested by MS Dhoni

Here is a comprehensive list of Dhoni's invested companies:

BluSmart

BluSmart is a Gurugram-based electric vehicle (EV) ride-hailing company offering sustainable transportation in India. It focuses on reducing carbon emissions by using an all-electric fleet and developing EV charging infrastructure. Dhoni invested in BluSmart in July 2024 through his family office. His investment was part of an INR 200 crore ($24 million) pre-Series B funding round, supporting the company's expansion and EV charging infrastructure.

Garuda Aerospace

Mahendra Singh Dhoni first invested in Garuda Aerospace in June 2022, also becoming its brand ambassador. His initial investment amount was undisclosed. In February 2024, he topped up his investment, acquiring a 1.1% stake in the company with an INR 4 crore infusion. This move came ahead of Garuda Aerospace’s planned IPO. The Chennai-based startup, founded in 2015 by Agnishwar Jayaprakash, focuses on agriculture, defence, and industrial drones. Dhoni's involvement highlights the potential of drone technology in India.

EMotorad

In April 2024, MS Dhoni invested in EMotorad, an electric bicycle startup based in Pune. Founded in 2020 by Kunal Gupta, Rajib Gangopadhyay, Aditya Oza, and Sumedh Battewar. Dhoni's investment grants him equity in the company, and he also serves as its brand ambassador. This partnership aims to promote sustainable transportation solutions in India.

List of Brands Endorsed By MS Dhoni

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Tagda Raho

In November 2023, Dhoni invested in Tagda Raho, a Bengaluru-based fitness startup. Founded by Rishabh Malhotra, the company blends traditional Indian workout equipment with modern training methods. Their equipment and programmes have been adopted by professional teams like Lucknow SuperGiants, Haryana Steelers, and the National Cricket Academy. Dhoni's involvement aims to revive traditional Indian workouts and promote a healthier lifestyle.

Rigi

Dhoni joined the list of investors in Rigi in January 2023. The Bengaluru-based startup, founded in October 2021 by Swapnil Saurav and Ananya Singhal, helps content creators monetise their communities. Rigi secured INR 100 crore in a funding round led by Elevation Capital, with support from Accel, Stellaris, Sequoia Capital, and others. The company plans to use the funds to expand globally and develop new tools for creators.

Shaka Harry

Shaka Harry is a plant-based protein brand owned by Liberate Foods, a Bengaluru-based company focused on sustainable food alternatives. Founded by Anand Nagarajan, Anoop Haridasan, Hemalatha Srinivasan, Ruth Renitha, and Sandeep Devgan, the brand offers vegetarian alternatives to meat, catering to the growing demand for plant-based diets. In October 2022, Dhoni invested in Liberate Foods to support Shaka Harry’s growth and promote alternative protein choices in India.

7InkBrews

In April 2021, Dhoni became a shareholder and brand ambassador for 7InkBrews, a Mumbai-based food and beverage startup. Founded by Mohit Bhagchandani, with co-founders Adil Mistry and Kunal Patel, the company introduced the Copter7 range of artisanal chocolates and beverages. The brand name and packaging draw inspiration from Dhoni's iconic helicopter shot and his jersey number. Copter7 products were initially launched in Mumbai, Pune, Goa, and Bengaluru, with plans to expand to other regions.

Khatabook

Khatabook is a Bengaluru-based fintech startup that helps small businesses manage digital ledgers and streamline payments. Founded by Ravish Naresh, Dhanesh Kumar, Jaideep Poonia, and Ashish Sonone, the platform has gained significant traction among MSMEs. It has also received backing from investors like Sequoia Capital and Surge Ventures. In March 2020, Dhoni invested an undisclosed amount in Khatabook and became its brand ambassador to support its growth and expansion.

Cars24

In August 2019, Dhoni invested an undisclosed amount in Cars24, a Gurugram-based online platform for buying and selling used cars. Founded in 2015 by Vikram Chopra, Mehul Agrawal, Gajendra Jangid, and Ruchit Agarwal, Cars24 streamlines the process of selling pre-owned vehicles. Dhoni's investment includes an equity stake, and he also serves as the company's brand ambassador. This partnership aims to enhance Cars24's brand presence and expand its reach across India.

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HomeLane

HomeLane is a Bengaluru-based home interiors brand that provides end-to-end interior design solutions. Founded by Srikanth Iyer and Tanuj Choudhry, the company aims to simplify home furnishing with a tech-driven approach. It has expanded across multiple cities, catering to urban homeowners. In August 2021, Dhoni invested in HomeLane and signed a three-year contract as its brand ambassador.

End Note

MS Dhoni has invested in a variety of startups across technology, mobility, fintech, wellness, and sustainability. He has backed companies like BluSmart Mobility, Khatabook, Garuda Aerospace, and Centricity (via MS Dhoni Family Office), showing his interest in innovation and supporting India’s growing startup ecosystem.

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FAQs

What are the companies MS Dhoni has invested in?

Some of the notable MS Dhoni-invested companies include BluSmart, Garuda Aerospace, Rigi, EMotorad, Tagda Raho, and more.

Is MS Dhoni an angel investor?

Yes, MS Dhoni has invested in several startups as an angel investor, including Tagda Raho, 7InkBrews, HomeLane, and more.

What industries does MS Dhoni focus on for his investments?

MS Dhoni primarily invests in technology, mobility, fintech, sports, and consumer goods.

Does MS Dhoni own any businesses apart from his investments?

Yes, apart from his investments, MS Dhoni co-owns Chennaiyin FC (Indian Super League team) and has launched his lifestyle brand, SEVEN, focusing on sportswear and footwear.