74% of Retail Spends in Top Cities Are Digital, Signalling a Shift in How India Pays – NeoGrowth Study
* Hyderabad (82%), Bengaluru (79%), and Pune (79%) lead the top-city rankings, while Visakhapatnam (76%), Nagpur (71%), and Chandigarh (68%) dominate beyond metros. • Ahmedabad (60%), Kolkata (55%), Jamshedpur (54%), Madurai (52%), and Rajkot (48%) show comparatively lower levels of digital adoption, highlighting the diversity in payment behaviours across cities * Everyday categories